The slide deck from Komal's presentation at TFM 2016, 28th September 2016. Discover what customers really want from email and how you can shape your email marketing to benefit all parties.
Grow your email maturity: Essential emails you should be sendingPure360
Tom Ricards' presentation from eCommerce Expo 16, 28th September 2016. Get actionable insight and advice for best practice lifecycle campaigns you can implement today.
Fueling the Funnel through Customer Engagement
To succeed today, marketers need to understand how best to engage prospects and have a conversation with their customers. In this online marketing seminar, Rob Wiley will show how innovative companies are using the strengths of email, social media, and mobile to move customers through the marketing funnel, from lead generation and customer acquisition to making a purchase and becoming a brand advocate.
* Rob Wiley, Manager, Product Marketing, ExactTarget
Increase Open Rates by Sending at the Best TimeReturn Path
When is the best time for your customers to receive your email? When they are in their inbox.
Return Path’s Send Time Optimization helps you accomplish this by pinpointing the best time to connect with each individual on your subscriber list -- and easily segments your list accordingly.
How automation can lead the way to First-Person MarketingAdestra
There are so many ways in which automation can help you drive better email marketing performance. But when it comes to focusing your efforts, First-Person Marketing should be your guiding light. By always keeping your customers front of mind when you design automated journeys, it won’t be long before you start reaping the rewards.
INSPIRATIONS WEBINAR: We know that “personalization” and even “predictive analytics” are buzz words and terms that are thrown out there by many different providers. Everyone seems to have a particular slant on what that means and what it could mean to your customers. Join Eric Tobias, Vice President of Predictive Intelligence for the Salesforce ExactTarget Marketing Cloud, to learn how you can use real-time data to create a 360 degree view of your customers to capture information during the right moments to drive adoptions and renewals.
Speakers: Eric Tobias, Vice President, Predictive Intelligence, ExactTarget Marketing Cloud
Moderated by: Joel Book, Principal, Marketing Insights, ExactTarget Marketing Cloud
Michael Twomey, Silverpop - 'Building ROI'iStrategy
iStrategy Conference Melbourne 2011: Michael Twomey, Silverpop, 'From Social Media to Email | Building your company's ROI' - Interactive Workshop (Day One)
13 Stats That Will Redefine Your Email Marketing PrioritiesSailthru
More than 200 billion emails are sent every day and 65 billion of those are marketing messages. But click-to-open rates can be as low as 1%. Check out this SlideShare to learn how we can make email marketing better and improve response and conversion.
Grow your email maturity: Essential emails you should be sendingPure360
Tom Ricards' presentation from eCommerce Expo 16, 28th September 2016. Get actionable insight and advice for best practice lifecycle campaigns you can implement today.
Fueling the Funnel through Customer Engagement
To succeed today, marketers need to understand how best to engage prospects and have a conversation with their customers. In this online marketing seminar, Rob Wiley will show how innovative companies are using the strengths of email, social media, and mobile to move customers through the marketing funnel, from lead generation and customer acquisition to making a purchase and becoming a brand advocate.
* Rob Wiley, Manager, Product Marketing, ExactTarget
Increase Open Rates by Sending at the Best TimeReturn Path
When is the best time for your customers to receive your email? When they are in their inbox.
Return Path’s Send Time Optimization helps you accomplish this by pinpointing the best time to connect with each individual on your subscriber list -- and easily segments your list accordingly.
How automation can lead the way to First-Person MarketingAdestra
There are so many ways in which automation can help you drive better email marketing performance. But when it comes to focusing your efforts, First-Person Marketing should be your guiding light. By always keeping your customers front of mind when you design automated journeys, it won’t be long before you start reaping the rewards.
INSPIRATIONS WEBINAR: We know that “personalization” and even “predictive analytics” are buzz words and terms that are thrown out there by many different providers. Everyone seems to have a particular slant on what that means and what it could mean to your customers. Join Eric Tobias, Vice President of Predictive Intelligence for the Salesforce ExactTarget Marketing Cloud, to learn how you can use real-time data to create a 360 degree view of your customers to capture information during the right moments to drive adoptions and renewals.
Speakers: Eric Tobias, Vice President, Predictive Intelligence, ExactTarget Marketing Cloud
Moderated by: Joel Book, Principal, Marketing Insights, ExactTarget Marketing Cloud
Michael Twomey, Silverpop - 'Building ROI'iStrategy
iStrategy Conference Melbourne 2011: Michael Twomey, Silverpop, 'From Social Media to Email | Building your company's ROI' - Interactive Workshop (Day One)
13 Stats That Will Redefine Your Email Marketing PrioritiesSailthru
More than 200 billion emails are sent every day and 65 billion of those are marketing messages. But click-to-open rates can be as low as 1%. Check out this SlideShare to learn how we can make email marketing better and improve response and conversion.
Pathway to Nurture: Best Practices and How-ToMarketo
Today’s buyers require more than just random acts of marketing in order to trust and become loyal to your organization. Lead nurturing is the process of building strong relationships with your audience throughout the buying journey. View these slides as we show you how to create effective nurturing strategies and programs, and report on results all in your current Marketo instance.
We wanted to provide you with an easy-to-read cheat sheet that you can reference when planning your email programs. Learn how much time your peers spend strategizing, what marketers are testing most in their emails, the perfect time to send, and why marketers should design emails that are optimized for smart phones.
Part One of our 6-part series on the interactive content funnel teaches you how to create better awareness. Here, you'll learn 4 benefits of using interactive content to support Awareness and discovery, as well as 2 types of interactive content we use to drive and measure Awareness.
Silverpop 2012 - 10 emails to automate todayWhereoware
247 billion emails are sent each day - as an email marketer, you can't afford to NOT be using marketing automation tactics. If you're not there already, Whereoware provides a good place to start, with 10 emails to automate today.
Maximizing Subscription Revenue: How 3 businesses increased their subscriptio...MarketingExperiments
Would you, as a marketing professional, prefer short-term profit or long-term growth?
Although the answer should be obvious, in a hyper-competitive market, subscription marketers continue to opt for the former instead of the latter.
Before discounting subscription products in an effort to increase conversions, you should consider the following questions:
• How do you know that your current discounted pricing isn’t hurting your product's long-term value proposition?
• How do you know you found the optimized price for your product?
• Is a single price point or product appropriate for all prospective customers?
• Do you know which aspect of the product customers value most?
• How do you retain customers at a price point that maximizes revenue in the long-term?
However large your company, it’s important to analyze the role that discounting plays in the overall subscription strategy.
Marketers will learn what to consider before discounting products, as well as risk mitigation strategies inherent in long-term promotional offers.
Creating Inbox Magic: Email Marketing Best Practices You Need to Knowclickrain
Social media is the cool kid on the block. But email is the real powerhouse of digital conversion. According to Pew Research, 92% of online adults use email, with 61% using it on a daily basis. In this session, Kate will share insights on how to make your email marketing campaigns shine in 2017. Be in the know on subject lines (emoji or no emoji?), deliverability, automation, design and content best practices, and list segmentation.
Pathway to Email Marketing: Best Practices and How-ToMarketo
Your Marketo Email Marketing application has the power to automatically engage buyers with relevant email conversations automatically and at scale. Move beyond basic batch and blast campaigns to authentic, timely and relevant email communications that drive results. View these slides, as we share best practices and how-to’s from creating email campaigns in Marketo quickly and easily to reporting on results that matter.
Presentation goal: Shift how we think about B2B marketing – focusing on managing buyer dialogue vs. merely ‘generating leads’ – as a new approach to achieving lead quality and a strategic view of marketing automation.
2015 Consumer Views of Email Marketing, Part 2: How Email Influences Purchasi...BlueHornet
For the fourth consecutive year, BlueHornet has surveyed consumers across the United States to better understand their behavior about email marketing. This year, over 1,800 consumers reveal they are increasingly digitally connected, savvy, and have high expectations of email marketing. Take a deep dive into the data from the report and learn what your customers are saying, and doing, about marketing emails.
As mobile devices become a larger part of consumers lives, smart marketers are integrating mobile marketing strategies into their marketing mix. Learn important tips on successfully leveraging push messaging from Anthony Kim, Strategic Director of Mobile Product Experience at Visa. In this session, you will learn:
What exactly is push messaging
How various industries are leveraging push messaging
How to successfully market using push messaging
Various messaging strategies
How to measure success
Pathway to Nurture: Best Practices and How-ToMarketo
Today’s buyers require more than just random acts of marketing in order to trust and become loyal to your organization. Lead nurturing is the process of building strong relationships with your audience throughout the buying journey. View these slides as we show you how to create effective nurturing strategies and programs, and report on results all in your current Marketo instance.
We wanted to provide you with an easy-to-read cheat sheet that you can reference when planning your email programs. Learn how much time your peers spend strategizing, what marketers are testing most in their emails, the perfect time to send, and why marketers should design emails that are optimized for smart phones.
Part One of our 6-part series on the interactive content funnel teaches you how to create better awareness. Here, you'll learn 4 benefits of using interactive content to support Awareness and discovery, as well as 2 types of interactive content we use to drive and measure Awareness.
Silverpop 2012 - 10 emails to automate todayWhereoware
247 billion emails are sent each day - as an email marketer, you can't afford to NOT be using marketing automation tactics. If you're not there already, Whereoware provides a good place to start, with 10 emails to automate today.
Maximizing Subscription Revenue: How 3 businesses increased their subscriptio...MarketingExperiments
Would you, as a marketing professional, prefer short-term profit or long-term growth?
Although the answer should be obvious, in a hyper-competitive market, subscription marketers continue to opt for the former instead of the latter.
Before discounting subscription products in an effort to increase conversions, you should consider the following questions:
• How do you know that your current discounted pricing isn’t hurting your product's long-term value proposition?
• How do you know you found the optimized price for your product?
• Is a single price point or product appropriate for all prospective customers?
• Do you know which aspect of the product customers value most?
• How do you retain customers at a price point that maximizes revenue in the long-term?
However large your company, it’s important to analyze the role that discounting plays in the overall subscription strategy.
Marketers will learn what to consider before discounting products, as well as risk mitigation strategies inherent in long-term promotional offers.
Creating Inbox Magic: Email Marketing Best Practices You Need to Knowclickrain
Social media is the cool kid on the block. But email is the real powerhouse of digital conversion. According to Pew Research, 92% of online adults use email, with 61% using it on a daily basis. In this session, Kate will share insights on how to make your email marketing campaigns shine in 2017. Be in the know on subject lines (emoji or no emoji?), deliverability, automation, design and content best practices, and list segmentation.
Pathway to Email Marketing: Best Practices and How-ToMarketo
Your Marketo Email Marketing application has the power to automatically engage buyers with relevant email conversations automatically and at scale. Move beyond basic batch and blast campaigns to authentic, timely and relevant email communications that drive results. View these slides, as we share best practices and how-to’s from creating email campaigns in Marketo quickly and easily to reporting on results that matter.
Presentation goal: Shift how we think about B2B marketing – focusing on managing buyer dialogue vs. merely ‘generating leads’ – as a new approach to achieving lead quality and a strategic view of marketing automation.
2015 Consumer Views of Email Marketing, Part 2: How Email Influences Purchasi...BlueHornet
For the fourth consecutive year, BlueHornet has surveyed consumers across the United States to better understand their behavior about email marketing. This year, over 1,800 consumers reveal they are increasingly digitally connected, savvy, and have high expectations of email marketing. Take a deep dive into the data from the report and learn what your customers are saying, and doing, about marketing emails.
As mobile devices become a larger part of consumers lives, smart marketers are integrating mobile marketing strategies into their marketing mix. Learn important tips on successfully leveraging push messaging from Anthony Kim, Strategic Director of Mobile Product Experience at Visa. In this session, you will learn:
What exactly is push messaging
How various industries are leveraging push messaging
How to successfully market using push messaging
Various messaging strategies
How to measure success
Owing to high-calorie carb diet, lack of exercises, excess consumption of alcohol and genetic factors, 1 in 5 are either overweight or obese. This presentation gives an insight on Obesity and weight management such as what is obesity, causes, how to manage obesity and treatment options like Bariatric Surgery.
Stroke, also known as brain attack, is a medical emergency. It occurs when the blood flow to the brain is restricted suddenly leading to brain cell death. The presentation gives an overview of Brain Stroke - types, symptoms, risk factors, prevention, rehabilitation and treatments available.
Achieving Integrated Digital Marketing with Sitecore & HCLSitecore
In this webinar, we discussed integrating digital marketing components, by firstly advising on how to create a winning strategy and then implement it with the right technology.
Integrated digital marketing needs a strategy & execution model that brings different components together, in order to voice a consistent brand message. As a result, you will be able to invoke a positive consumer emotion that converts to your business goals.
Transforming and enabling a business through digital goes far beyond logos, look & feel, content, mobile enablement and e-mails.
Successful marketing provides innovative ways to give your customers a great experience on every site visit. This session explores how to identify initiatives that drive revenue, customer success or operational effectiveness using Kentico EMS.
In this webinar, we look at the benefits of using conversational email marketing and explore tools which are needed to improve your email campaigns.
We will look at:
• The facts behind conversational email marketing
• How you can be achieved
• The benefits of using this strategy
• And, what tools you’ll need.
To learn more about this topic, download the Whitepaper - Talk Don't Shout: A Guide to Conversational Email Marketing.
http://www.wiredmarketing.co.uk/whitepaper-a-guide-to-conversational-email-marketing.html
Master the basic essentials of digital marketing in the areas of email marketing, social media and search engine optimization with this easy to follow guide.
The guide offers insights, tips and how to for anything key area of digital marketing in the above channels!
Personalisation - The perfect fit for your fashion brandPure360
According to Statista, the global online fashion market was worth $533 billion in 2018, and is predicted to grow to $872bn by 2023.
Within such a competitive and growing marketplace, being able to offer a superior service and experience to your customers and prospects has never been so important.
Personalisation is becoming an expected norm for consumers and a powerful tool for eCommerce brands especially within the Fashion industry to drive conversions, recommend complementary products, increase customer retention plus many more benefits.
Within this webinar we explore the personalisation tactics fashion eCommerce brands can use to:
- Create a stand out personalised customer experience
- Drive purchase intent with proactive marketing
- Improve conversion rates through website personalisation and abandonment recovery
- Increase repeat purchases and loyalty with post-purchase marketing
- We will also look at examples of fashion brands who are doing it well.
Webinar: Overcoming the 5 biggest challenges in eCommercePure360
Engage, convert, retain; A deceptively simple recipe when it comes to achieving eCommerce success, but not without its many challenges that must be overcome by brands of all shapes and sizes.
That's why Pure360 has teamed up with the award-winning eCommerce agency JH, to deliver an insightful webinar into how ambitious brands can cultivate measurable success and overcome 5 of the biggest challenges in today's eCommerce landscape.
Webinar: How do i increase subscriber conversions on my website? Pure360
Within this webinar we explore the tactics and best practices you can use to increase your email subscriber conversions on your website.
The areas we cover include:
– Best practice email subscriber forms
– How to supercharge your email subscribers conversions
– A look at overlays
– Examples from brands who are doing it well!
– Plus more
Webinar: Food and Drink Brands: Increase sales and customer loyalty using per...Pure360
The UK food and grocery market is predicted to grow by 15% between 2019 and 2022, giving it a value of £213 billion, with 40% of all UK shoppings saying they have brought food or groceries online, according to research by the IGD.
Within such a competitive marketplace, brand loyalty is low and price sensitivity and timing are a major factor when consumers are making a purchase. This means it has never been more important for food and drink brands to stand out and offer a personalised service to build brand loyalty and engage with their customers at the most opportune time for repeat purchase.
Within this webinar we explore the tactics the food and drink brands can use to:
- Create a stand out personalised customer experience
- Drive purchase intent with proactive marketing
- Improve conversion rates
- Increase repeat purchases and loyalty with post-purchase marketing
Introducing PureAcademy - Pure360’s free workshop programme that aims to empower marketers to be the best they can be with sessions designed to build on your professional development and help you further your marketing career.
Hosted by our in-house Customer Success experts, we provided a hands-on session loaded with practical advice to take away and start implementing straight away.
We took our guests through best practice advice and helped them take a step back to refocus on why you do what they do. We introduced the SMART planning framework and helped them set appropriate marketing goals and actions for the next year.
What we covered:
- Learn how to plan the SMART way and create clear KPIs to help you meet your business objectives
- Finish the day with a better understanding of your clients and why you do what you do
- Make your working day more efficient with tactical tasks aligned to your strategic plan
- Improve your methods of monitoring, reviewing, and prioritising your campaigns.
Webinar: Build Loyalty and Drive Revenue with Effective Welcome JourneysPure360
Within this webinar you will discover the importance of implementing welcome email journeys, including how to build loyalty, increase engagement and drive revenue.
We cover acquisition based welcome journeys, industry examples and which types of content you should be using for your different stages throughout this welcome journey, including personalising the content based on your subscribers signup-point.
This webinar covers all the crucial areas you need to consider when implementing effective welcome email journeys.
Compared to a normal marketing email, welcome emails generate:
50-60% more open rates
5 x the click through rate
9 x more purchasing potential
8 x more revenue per email
50% – 86% more engagement than email newsletters
Webinar: Beauty Brands: How to Transform Your Customer Experience with Person...Pure360
Beauty is one of the fastest growing retail sector in eCommerce. The online beauty market in the UK is forecast to grow 21.1% over the next five years.
With this growth comes competition. Keeping customers coming back is a big challenge but also a huge opportunity.
Within this webinar we look at the tactics beauty brands can use to:
- Create a stand out personalised customer experience
- Drive purchase intent with proactive marketing
- Improve conversion rates
- Increase repeat purchases and loyalty with post-purchase marketing
To watch the webinar, please visit: https://www.pure360.com/webinar/beauty-brands-how-to-transform-your-customer-experience-with-personalisation/
PureAcademy S.M.A.R.T Planning & Tactics Workshop - Manchester, June 2019Pure360
Introducing PureAcademy - Pure360’s free workshop programme that aims to empower marketers to be the best they can be with sessions designed to build on their professional development and help them further their marketing career.
Hosted by our in-house Customer Success experts, we provided a hands-on session loaded with practical advice to take away and start implementing straight away.
Our S.M.A.R.T Planning session in Manchester allowed our guests to refocus their marketing strategies to maximise their resources and returns on investment.
We took a look through best practice advice and helped our guests take a step back to refocus on why they do what they do. We introduced the S.M.A.R.T planning framework and helped our guests set appropriate marketing goals and actions for the next year.
PureAcademy: Smart Planning Workshop May 2019Pure360
PureAcademy - Pure360’s free workshop programme that aims to empower marketers to be the best they can be with sessions designed to build on your professional development and help you further your marketing career.
Hosted by our in-house Customer Success experts, we provide a hands-on session loaded with practical advice to take away and start implementing straight away.
Discover how to refocus your marketing strategies to maximise your resources and returns on investment.
Areas covered:
- Learn how to plan the SMART way and create clear KPIs to help you meet your business objectives
- Gain a better understanding of your clients and why you do what you do
- Make your working day more efficient with tactical tasks aligned to your strategic plan
- Improve your methods of monitoring, reviewing, and prioritising your campaigns.
Webinar: Ecommerce Personalisation and Abandonment Recovery in ActionPure360
This webinar discusses the growing need for ecommerce brands to implement a personalisation and abandonment recovery strategy. With some hard hitting industry statistics, what the capabilities are of such solutions and real life examples of how these personalisation and abandonment recovery solutions can transform your ecommerce business.
44% of consumers say that they will likely become repeat buyers after a personalised shopping experience, now is the time to rethink your personalisation strategy.
We also showcase our PureTargeting solution, giving you the ins and outs of its powerful capabilities and features, how it works and the real ROI our solution offers our ecommerce customers.
See a range of PureTargeting’s features in action:
- Cross-channel personalisation
- Cart and browse abandonment recovery
- Product recommendations
- Social Proof
- Post-purchase journeys
- Overlays
- Plus more
Discover how personalisation and abandonment recovery solutions will offer your visitors a superior personalised experience, increase conversions, improve customer retention and show significant ROI in a short space of time after implementation.
Watch the full webinar at: https://www.pure360.com/webinar/ecommerce-personalisation-in-action/
‘Luke 1977 decreased abandonment rates by 17% and increased revenue from cart abandonment recovery by 60% using PureTargeting'.
Travel Industry - Maximising Customer Retention Post GDPR Pure360
ABTA Conference: Data Protection and Management in Travel Post-GDPR
Whilst May 25 was the deadline for the General Data Protection Regulation, the reality is that compliance is just beginning. As with any significant new legislation, the text of the GDPR leaves open many interpretive questions and businesses will need to address emerging privacy and security threats in the months and years ahead. Compliance is not just a one off exercise, but an ongoing business process that evolves over time.
With pain points such as reduced list growth and engagement, discover how to retain your customers and grow your email lists post GDPR.
The presentation covers:
- The power of automations to increase customer retention and to drive revenue
- Introducing engaging welcome campaigns to add value from the start
- How to wake up your lapsed and unengaged customers
- Why a preference centre is a must post GDPR
Personalisation vs segmentation - the differences and the benefits Pure360
Personalisation and Segmentation. Marketers often get them confused. And that could be holding back your ability to execute both effectively.
Learn how they are difference, the benefits of each, and how to get them working together.
A Pure360 Lifecycle Marketing Masterclass.
https://www.pure360.com
Automations are a lifesaver for the busy marketer. But they also help you improve your customer experience.
Discover the 7 must-have automations that every eCommerce business should use.
A Pure360 Lifecycle Masterclass
https:/www.pure360.com
Personalisation: Separating the good and the great (from the downright damagi...Pure360
What seperates good personalisation from great personalisation? This talk reveals all.
Learn from real-life examples of great personalisation and discover what happens when it goes horribly wrong.
Presenter: Chantelle Knoetz, Key Account Director, Pure360
Event: eCommerce Expo 2018
Personalisation: Separating the good and the great from the downright damagingPure360
Personalisation is powerful but it also comes from it's risk. Learn why it matters, how and why it goes wrong, and what makes great personalisation great.
Webinar: Rethinking Your Email Creative to Maximise EngagementPure360
We all know that generating maximum engagement from our email campaigns post-GDPR should be a priority, especially if your email lists have reduced in size.
The busy email marketer is always thinking about the next campaign. But sometimes you need to take step back and look at what you’re currently sending.
Is your design looking dated? Are your templates following best practice? Is your content as engaging as it could be?
Watch our webinar to learn how to give your email creative a top-to-bottom audit. Learn the secrets behind attention grabbing emails that drive conversions.
Watch the full webinar at: https://www.pure360.com/webinar/rethinking-email-creative-maximise-engagement/
Studies show that it’s 25 x more expensive to acquire new customers than it is to retain existing ones.
That’s a pretty impactful statement considering a large majority of marketers spend more time and budget on acquiring new customers instead!
GDPR certainly hasn’t helped matters either with its impact on reduced customer email lists.
So we hosted this webinar to showcase the key areas to focus on to keep your customers engaged, ensure they continue to buy from you and to increase your brand advocates.
This webinar covers:
- Introducing engaging welcome campaigns to add value from the start
- The power of automations to increase customer retention and to drive revenue
- Why a preference centre is a must post GDPR
- How to wake up your lapsed and unengaged customers
You should watch if you:
- Are facing a reduced customer email list after a re-consent campaign
- Have a lack of confidence in the consent you have for your customers
- Need to gain more value out of your customer database
- Want to learn new ways to interact with your customers and awaken un-engaged customers
- Want to increase your customer email engagement
To view the webinar please visit: https://www.pure360.com/webinar/maximising-customer-retention-post-gdpr/
Beyond the Basics: Why Consumer Are Demanding Intelligent PersonalisationPure360
Our research has revealed that the common personalisation tactics used in marketing aren't cutting the mustard anymore. To keep up with consumer expectations we need to think beyond the basics of personalisation. But what does that look like?
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
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Key Takeaways:
1. Real content is king
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Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
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2. About little about me…
• Head of Marketing at Pure360
• 15 years email and digital
experience
• Worked with leading brands
including HSBC, Carphone
Warehouse and Black and Decker
• @komal_helyer
#pure360 #TFM16
3. Agenda
• An introduction to Pure360
• Emerging technologies
• What do customers want?
• How? Komal’s Top 10 tactics for success
• Key takeaways
#pure360 #TFM16
4. About Pure360
• Marketing suite with email at its core for
the mid-market
• Our formula of a best of breed
technology and maturity model
framework is unique in the market
• Taking our clients on a journey of
improvement is at the heart of
everything we do
5. 360 Marketing Suite for the mid-market
Broadcast to as many
people as possible
Focus on lead generation,
traffic, opens, and clicks
Small database
Limited resource
Sending relevant targeted
campaigns to demographic
segments
Focus on increasing revenue
and engagement
Struggling with disparate
systems and databases
Sending frequent targeted
campaigns, product
recommendations and
upselling
Focus on building
relationships and loyalty
Increasing use of data
Reliant on IT resources for
data management
Struggling to achieve a
single customer view
Sending based on life cycle
engagement and
behavioural predictions
Focus on retaining
customers, increasing
loyalty and generating
scalable revenue
Struggling to stay ahead of
competition and to perfect
automation capabilities
12. Top 10 focus areas for 2017
1. Data
2. Simplicity in delivery
3. Personalisation is dead
4. Real time triggers
5. The importance of psychology
6. Email driving the customer experience
7. Cross channel engagement
8. Design & Creativity
9. Mobile first – the rise of the micro screen
10. Analysis – looking beyond the click
14. Understand your audience
• Move away from a ‘one campaign to all’
• Create your key segments
• Understand what appeals to them
• Devise creative and offers based on
segments
• Erich your data through sign up
forms, welcome campaigns and
social sign up
• Using a lightbox can improve
data collection by over 400%
(eConsultancy)
15. Integrate your data sources
• Increase your open rates by 54%
• Gain a single customer view for insight
and deeper segmentations
• Understand your customer behaviour
across multiple channels
• Increase sales – creating key segments
• Turn prospects into repeat customers
18. 2. Simplicity in delivery
• Get straight to the point
• Don’t confuse
• Clear CTA’s
• Strong bold imagery
• Clear subject lines – no fluff!
19.
20. 3. Long live RELEVANT personalisation!
• Personalisation isn’t {-FirstName-}
• Be creative with real time data
• But…know your boundaries
• 38% consumers hate emails “stalking” them
• Be useful!
21. 4. Real time triggers
• Going beyond the simple triggers of
demographic data
• Increase revenue with automated
abandoned basket or browse campaigns
• Use real time analytics to understand
behavioural data
• Create special offers or limited time
vouchers
• Use triggered messaging
sequences
22. Changing behaviour using real time data
• Lifecycle emails can increase loyalty, encourage customers back
and improve LTV
• Gamification will see brands rewarding for engagement
• Turn behaviour into habit by congratulating milestones
23. A lesson from Tripadvisor
Driving UGC Feel Good
Prestigious awards Social Proof
24. • Why is email treated differently to other marketing channels?
5. The Psychology of Email
25. Intellectual – making a conscious
decision based on facts
Emotional – when your emotions are
called into play to make decisions for
you
You have 3-4 seconds to get someone's attention in an email, probably less
if viewing on a mobile device
The two sides of the brain
27. • Authenticity – adds trust to your products and services by sharing
testimonials
• Transparency – be open about why you are communicating and what the
benefits are to your products and services
• Personality – tone of voice shows there is a real person behind the emails
• A sense of community – do you use social media?
• Scarcity – Drives urgency
Emotionally connect: Key Ingredients
28. 90% of an assessment for trying out a
product is made by colour and visuals alone
Colours are key
29.
30. • 80% of people that open your emails are only scanning the content
• Images are absolutely crucial
• Ensure images are relevant
Images invoke powerful responses
32. 6. Email can improve the customer experience…
By delivering value above and beyond the sale
33. 7. Cross Channel Engagement
• Email will continue to be the linchpin
through 2016
• The rise of the #
• Create cross channel conversations
• Use a combination of channels to
improve email results
34. 8. Design becomes modular
• Create module blocks that can be stacked – think lego!
• Move away from templates that are rigid and often need updating
• Ease of use, allowing hundreds of template iterations
35. Creativity
• Relevance and context
• Use countdown clocks to give urgency
• Maps, weather forecasts increases context
• Up to date stock levels and localised product information increases relevancy
• Increase engagement with live content
• Video increases engagement and its shareable value
37. 9. The mobile consumer
• Design mobile first and ensure
responsive across devices
• Keep subject lines and copy
short and concise
• Use the pre-header
• Ensure the journey is seamless
• Create links into apps instead
of in browser
38. 10. Analysis – beyond the click
Identify which areas of your emails are getting the most attention and on
what devices to understand what makes your recipients tick. Use this
information in future campaigns for increased targeting.
Across Device By location By Heat Map
40. Key Takeaways
Consumers want more relevant emails
Technology advances means increased consumption of media – but also
increased noise
Understand your audience
Keep it simple but be creative
Relevancy and context can be delivered through real time content
Use data to predict future behaviour
Mobile is ubiquitous
42. Thank you!
For more information on our email maturity model please visit
http://www.pure360.com/email-maturity-model/
@komal_helyer
@pure360
#pure360 #tfm2016
Visit Pure360 @ Stand T350
Editor's Notes
Last year we launched the Maturity Model to the industry.
The Maturity Model enables marketers to establish where you are in comparison to your competitors, and offers you short and long term goals to work towards, in an effort to advance your email marketing sophistication.
It gives you:
Benchmarking
So that you can establish which stage of the Maturity Model you are and benchmark yourself compared to others within the industry.A Structured journey
To allow you a ready-made, highly-structured journey to help you grow your email marketing strategy and sophistication. Goal setting
By using the individual tactics in each email maturity stage, you are able to set goals to help you advance into the next level of maturity.Identifying missed opportunities
Use the elements in each maturity stage to identify gaps in your email marketing strategy and start putting relevant process in place early on to improve and grow. Improve results
As you reach your goals and move along the maturity journey you will see an improvement in your email marketing results and ROI
We have spent significant time and resource researching the email marketing landscape, liaising with multiple industry thought leaders and delving into our own customer base to ensure our Email Maturity Model is the most industry-accurate, reliable and successful framework available to email marketers today.
LOTS of research and resource has gone into creating the model. This isn’t just for our own customers, Pure360 has launched this industry wide.
With every new year comes a landslide of predictions and trends to guide us.
By 2020 it is predicted that the number of devices connected to the Internet will exceed 40 billion. Wearables will become ubiquitous. But in 2016 this market is still in its infancy and it will take time before marketers should really take consideration in planning. However, there is still data that can be used from these devices that will enable greater personalisation
However with the consumer launch of the oculus rift we may start seeing adoption by first mover brands incorporating virtual reality into their customer experiences, especially reshaping ecommerce.
From a marketers perspective there are a whole suite of solutions available that enable greater targeting, integrations of systems and data and cross channel autiomation.
Marketers have long been searching for ways to connect and build relationships with consumers.
In turn email has become a hotbed for personalised, chatty and sometimes fluffy content designed to forge a personal and friendly link between the marketer and the recipient.
But has this quest for friendship backfired? Over-personalisation and getting too close, too soon, can cause significant brand damage. That’s why it’s vital that marketers understand exactly what kind of interaction customers expect and more importantly, what they respond most positively to.
We interviewed 1,000 UK consumers and tested their reactions to popular email campaigns.
What makes them click, and why?
The holy trinity – working together can create true engagement – this is the blend of using Temptation, Relevancy and Clarity
So number 1. Temptation
Temptation was ranked as the most successful emotional trigger for email
From our research we found that 2/3s consumers are more likely to open an email with subject lines that envoked an emotional response
However Relevance is key..
Content that shows the brand understands the recipient is more likely to drive a response..
However they prefer no personalization at all.
In this day and age, using a persons name has no discernable impact.
So what is relevancy if we’re not talking about personalization?
We’re talking about knowing what is relevant to a recipient at a specific time and understanding where they are in a particular sales cycle.
By knowing this you can send them relevant campaigns based on this understanding but also identify their propensity to purchase something else.
This leads us onto the third of our elements - Clarity
Recipients want email to get to the point
Research shows a preference for a direct, open approach rather than a soft sell hidden behind ‘friendship’
In fact 37% went as far as to call overly familiar emails, deal breakers.
So what does success look like in 2017? What are the tactics that are really going to make a difference to your results?
The ultimate goal as an email and digital marketer is to drive results through exceeding customer expectations by using the technology toolset to our advantage.
But how? This in theory is all very well, but how can you see the wood for the trees and really know what will be the top trends for you to implement in 2017
Today I am going to take you through a whistle stop tour through my top 10 focus areas for 2017
We will start with and end with data today. It really is the pre-requisite to future email marketing success.
Going back to the point I made earlier. Customers want to receive emails from you, but they want these to be personalised to their wants and needs. This can’t be achieved if you don’t have the data to drive this.
The only way to achieve this is to integrate your data sources to enable an accurate customer view
It may sound like a cliché – but unless you know your audience and segment them. You will remain at a batch and blast stage.
Segmenting and creating specific journeys and campaigns can increase results buy nearly 40%
And remember … Emails that try to appeal to everyone often appeal to no one.
They lack context, personalization, and any trace of a human element.
This is why segmentation is so critical to the success of your emails campaigns. Rather than struggling to write blindly for a faceless audience, segmentation by persona, location, gender, or age helps to narrow the focus.
The one campaign to all approach is just not going to succeed any more..
Create key segments – whether that be groups of customers that behave a certain way
Use content and offers that you know will appeal – your higher net worth customers may prefer a campaign that is aspirational and your more discerning customers may prefer offers
Understand through using progressive profiling, with forms .. Using a lightbox can increase data collection by over 400%!
Another powerful way to understand your audience is to start bringing together your data sources, from your offline data and your web data together with your email data can start helping you to truly understand what segments to create to build greater relevancy. This can seem really daunting, but start small and then build successes and keep adding..
Even if you build segments from your email engagement alone – from your engaged to unengaged…
Once you have achieved these segments you can start putting scenarios around how you wish to treat each group.
Why treat them all the same.
One simple segmentation – lots of personalised emails.
One of the biggest things I have learned in my 17 years of marketing. Simplicity is absolutely essential…
Some of the brands that are currently disrupting and demanding more consumer attention has simplicity and clarity at the core of their experience.
So I think it is time that I address the elephant in the room. Earlier I mentioned that I thought personalisation is dead.
Many of you may be wondering what I am talking about when for the past 5 years or more we have talked about the importance of personalisation.
Well in my opinion it is dead, as we know it. Personalisation of first name just doesn’t cut it any more… so what is personalisation lets say 2.0..
It is no longer first name … it is all about using data in ways that deliver value for the customer.. However remember that over personalising and big brother behaviour can turn the customer off. And keep it useful.
Two examples here from Amazon and a leading clothing brand are using products to show other products they may like. This is based on data they have collected about products similar to those they have previously bought. Or even what other people like them have purchased in the past.
Going beyond the simple triggers of demographic data such as birthday or anniversary emails
Automated abandoned basket or browse campaigns significantly increase revenues
Use real time analytics to understand who are most active on your website and email more regularly to others.
Create special offers or limited time vouchers to move first time buyers to more regular
Email is a great tool to allow you to change and direct consumer behaviour, not only guiding them to make purchases, but also to increase engagement in the brand.
I just love these examples of brands that are just getting emails right in 2016 and I can’t wait to see what they are going to do in 2017. We have a real mix of use of gamification by RunKeeper and Trip advisor. With Netflix and Evernote sending emails that drive deeper engagement into the brand.
I wanted to spend some time looking at just 4 of the types of emails that Tripadvisor send out. They send a ton more BTW, but these were really great examples that we can all learn from.
At the beginning of your journey with them they spend a lot of time warming you up to the brand and nurturing you into visiting some of the places you are researching. When they are at the point of assuming that you are ready they start asking you to generate content for them. This requires investment from the consumer, once they have given it – they are pretty much hooked into your brand.
They then move to a feel good email if you have reviewed one of their Travellers Choice places they seek to make the consumer proud.
Once you start reviewing, the gamification kicks in and notifications of rewards come in – the psychology of this should not be overlooked.
With their FB integration you are able to view where your friends have been and what they have reviewed. They even go as far as to put their friends names in the subject line! This social proof email really encourages you to review more.
These are just a handful of the fantastic emails Tripadvisor are sending out that really are great.
Psychology is used for TV, billboards, radio, magazines, etc. but not often considered before designing our emails.
We are faced with tons of decisions to make each day, advertising and marketing surrounds us. Inboxes are full to the brim, mobiles are pinging – so the part of our brain that makes decision is generally the instinct. So with psychological factors influencing email behaviour it is hard to ignore them.
A - Get peoples attention! - Use your ‘from name’, subject line and the ‘pre-header’ text to get attention
I - Raise their interest by focusing on and demonstrating advantages and benefits – pre-header text, headings, titles, images and videos
D - Convince them that they desire what you are offering them, and that the product or service will satisfy their needs – use your subject line, images, videos and body of the email to achieve this
A - Lead them towards taking action! Links, buttons and icons arranged properly will allow people to act
Create content around what makes your segments tick – each will respond in a different way
Use social proof. Consumers are 63% more likely to purchase when given ratings and reviews
Use real time scarcity content from your site in emails
The MarketingProfs email is inspiring and will encourage those that are driven to want to have the same opportunities to be as successful as the person in the content.
Booking.com does a great job of instilling scarcity in their emails by using messaging to advise how many people are looking at the holiday/hotel
So let’s consider these two emails – hands up if you thought the green button won… hands up if you think the red?
Consider simple A/B tests – website, emails, call to actions
What does each colour mean?
Red won by 21%!!
Change in the call to action language saw a massive increase in click through rates.
Focus now is about getting people onto the site to then donate.
Due to the nature of what they do and the causes they are trying to fight, they want to create more of a journey for their users
Images of people invoke a more powerful emotional response.
Email is a great channel to help deliver a great customer experience. Using email as an extension of your product offering enables you to deliver greater value to the consumer.
Langham Hotel
Twitter
Online, First Direct launched a series of direct response adverts and brand adverts across a significant amount of digital media.
The campaign messages were refreshed on a daily basis, and incorporated live streaming of the data visualisations from the campaign microsite. Direct response adverts were also run in the press.
First Direct also drive engagement by inviting visitors to comment in their blogging area, Talking Point. The comments were then fed into visual displays, which were then posted on over 8m other websites.
Relevance and context is key when delivering creativity in email
The aims of this campaign was to increase reach, gain new users and raise engagement.
It was a one day stunt run across 252 cities across the world they managed to deliver 300k ice creams. And email and social media was at the heart of communicating this campaign and using email to drive deeper engagement.
It harnessed so much success because of it’s utter creativity.
Unless you have been on Mars for the last few years you’ll know the impotance of mobile. Over 80% internet users own a smartphone and over 50% of those reach for a smart phone the minute they wake up.
If the smart watch takes off in 2016 this will pose both a threat and an opportunity to email marketers.. Dependent if you are a glass half full or half empty type. Emails will be glanced at on a watch. This makes the subject line ever more important. A new era of triage will begin.
To ensure you are getting the most out of your email data it is now imperative that you look beyond the click. Within most email solutions you are able to understand your campaigns by device, location and heat maps.
These all give you much greater insight to drive future campaign optimisation
Solutions available to marketers now mean that we are able to go just beyond the usual open and click metrics
Integrating with multiple data sources give you a much deeper insight into your audiences so that you can create future campaigns
Layering third party data will allow you to ask questions that may highlight otherwise missed segments
Be part of the smart minority that are using data to support decision making
Marketers are looking beyond the usual open and click metrics
Integrating with multiple data sources give you a much deeper insight
Layering third party data will allow you to ask questions that may highlight otherwise missed segments
Be part of the smart minority that are using data to support decision making
Consumers WANT to receive emails from you. However they want for you to be relevant and prove that you are delivering value to them.
Technology advances means that consumers are always connected, however this creates additional noise – standing out from the crowd is imperative
Understand your audience, know what makes them tick and deliver offers and content accordingly
Keep it simple – clarity is essential in email design and content. However creativity is important to cut through the noise
Data should be at the heart of 2016 strategy, it should be informing relevancy and context in a real time fashion. It should also be used to predict future behaviour.
Mobile is ubiquitous, therefore crafting your strategy accordingly is paramount. Failure to do so will result in frustration in your audience and declining engagement.