Public Relations: Measuring tier 1 media
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How to measure content-led PR campaigns with tier-1 media coverage Slides from Stella Bayles' talk at CIPR North West. Stella shares what metrics to use when measuring awareness right through to proving audience action.
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The slides from a webinar hosted by Stella Bayles with guest Kristian Foged.
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Even if you don't work for a non profit I'm confident you'll learn something here.
Using real examples we cover:
- The tools and framework needed to track right through from awareness to human impact
- How to set goals and objectives, and report back on;
Donations, fundraisers, volunteer sign ups, partners, fundraising connections
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• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
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The Strategic Impact of Storytelling in the Age of AI
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PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
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- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
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- 7. Visits over unique users Be realistic
- 8. Visits over unique users Be realistic
- 9. Visits over unique users Be realistic
- 10. Visits over unique users Be realistic
- 25. 5 - 10 million1 - 5 million
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- 28. 5 - 10 million
- 29. Remember… • Measure awareness…but be realistic • Go beyond awareness • What was the audience action? • Content-led PR drives Search
- 30. Thank you! @StellaBayles CoverageBook.com/Resolution 50% off PRsDigital Resolution: gum.co/PRResolution/cipr