Each year, almost 1,000 event marketing executives gather at the Event Marketing Summit (#emslive) to hear emerging trends, best practices, and insights from leading brands. Check out our top 10 takeaways from #emslive—including an early look at new EventTrack2014 research unveiled during the conference.
Getting smart with ad data and measurement nov 16Ian Gibbs
Data is transforming marketing for the better and worse. What can publishers, brands and marketers do to make sure they're planning and measuring using the data that matters?
The rise of Social Business is seeing Social Media spread across the Enterprise. But does this make it more challenging to show Social Media ROI? We’ll show you what you can and should measure, including social media’s effects on your onsite conversions, and more importantly how social media contributes to your core business objectives.
Realeyes at the Wharton Future of Advertising ProgrammeRealeyes
What does the future of advertising look like? CEO Mihkel Jaatma presented at the Wharton Future of Advertising Program’s 2016 Annual Meeting on Realeyes' vision of the future.
If you are a marketer with a clutter of tools and data - take a look. This solution integrates your analytics into one planning platform for faster, more accurate, and comprehensive decisions.
Getting smart with ad data and measurement nov 16Ian Gibbs
Data is transforming marketing for the better and worse. What can publishers, brands and marketers do to make sure they're planning and measuring using the data that matters?
The rise of Social Business is seeing Social Media spread across the Enterprise. But does this make it more challenging to show Social Media ROI? We’ll show you what you can and should measure, including social media’s effects on your onsite conversions, and more importantly how social media contributes to your core business objectives.
Realeyes at the Wharton Future of Advertising ProgrammeRealeyes
What does the future of advertising look like? CEO Mihkel Jaatma presented at the Wharton Future of Advertising Program’s 2016 Annual Meeting on Realeyes' vision of the future.
If you are a marketer with a clutter of tools and data - take a look. This solution integrates your analytics into one planning platform for faster, more accurate, and comprehensive decisions.
Platform-as-a-Service is a revolutionary technology that offers rapid application development and deployment directly to the cloud. But does PaaS really pay off? Research group Vanson Bourne recently conducted a survey of 700 IT decision-makers and asked that very question.
Realeyes' Commercial Director Alex Slater took the stage alongside our partners MediaCom, to reveal how emotional intelligence can be used to build more engaging brand experiences.
Realeyes enables brands, publishers and agencies make profitable marketing decisions by measuring human emotions via webcam in real-time.
Realeyes at I-COM, April 2014, Seville:
"It's an honour to win both the audience vote and the official judges selection but, more importantly, it validates how we're helping marketers to make better decisions," says Mihkel Jaatma, Realeyes' CEO. "The industry is obsessed with automation, numbers and targeting whilst the creative quality is often overlooked. Yes, programmatic allows hitting the right people at the right time but if the ad itself is poor its wasted money and damaging to the brand. Emotion analytics, which offers the scale and speed of programmatic media, avoids this, improving the quality and distribution of your creative"
Marketing Trends by Peter Weinberg, LinkedIn Deserrie Perez
This highlights two (2) contrarian marketing trends developed by LinkedIn's Brand Strategist, Peter Weinberg. It discusses the War on Brand and Start With Who which ties into the important of the Authenticity in the Age of Automation. For additional info search for B2B Marketing Trends by LinkedIn. Questions? Contact your LinkedIn Marketing Solutions representative.
Luke Brynley-Jones, founder of Our Social Times explains how B2B organisations can overcome the challenges of B2B content marketing - and, crucially, avoid being boring.
Presentation delivered by Rachael Pollard, Global Performance Marketing Director for JUST EAT at the Digital Marketing Show Refresh on the 30th September 2015.
RNLI - Beyond vanity metrics: setting objectives for your social channels | S...CharityComms
Rich Ward, social media manager, RNLI
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
At the recent IABC World Conference, Denise Cox spoke about the key internal metrics every internal communicator should me measuring.
If you would like to receive the slides as a PDF - get in touch and we'll be happy to send them on marketing [@] newsweaver.com
Using the latest Econsultancy research Jim gives us insights into key digital trends - from increased focus by marketers on customer experience to the growing sophistication of personalisation strategies. In doing so he explores the central role email will play in this evolving landscape.
A presentation by Katie Paine about how the future of measurement will include integration. Her slides outline 7 steps to follow to help you integrate communications measurement.
Driving sales and getting a tangible return on your experiential marketing investment is key for any brand. Find out how these ROI statistics are shaping the experiential landscape in 2016.
Platform-as-a-Service is a revolutionary technology that offers rapid application development and deployment directly to the cloud. But does PaaS really pay off? Research group Vanson Bourne recently conducted a survey of 700 IT decision-makers and asked that very question.
Realeyes' Commercial Director Alex Slater took the stage alongside our partners MediaCom, to reveal how emotional intelligence can be used to build more engaging brand experiences.
Realeyes enables brands, publishers and agencies make profitable marketing decisions by measuring human emotions via webcam in real-time.
Realeyes at I-COM, April 2014, Seville:
"It's an honour to win both the audience vote and the official judges selection but, more importantly, it validates how we're helping marketers to make better decisions," says Mihkel Jaatma, Realeyes' CEO. "The industry is obsessed with automation, numbers and targeting whilst the creative quality is often overlooked. Yes, programmatic allows hitting the right people at the right time but if the ad itself is poor its wasted money and damaging to the brand. Emotion analytics, which offers the scale and speed of programmatic media, avoids this, improving the quality and distribution of your creative"
Marketing Trends by Peter Weinberg, LinkedIn Deserrie Perez
This highlights two (2) contrarian marketing trends developed by LinkedIn's Brand Strategist, Peter Weinberg. It discusses the War on Brand and Start With Who which ties into the important of the Authenticity in the Age of Automation. For additional info search for B2B Marketing Trends by LinkedIn. Questions? Contact your LinkedIn Marketing Solutions representative.
Luke Brynley-Jones, founder of Our Social Times explains how B2B organisations can overcome the challenges of B2B content marketing - and, crucially, avoid being boring.
Presentation delivered by Rachael Pollard, Global Performance Marketing Director for JUST EAT at the Digital Marketing Show Refresh on the 30th September 2015.
RNLI - Beyond vanity metrics: setting objectives for your social channels | S...CharityComms
Rich Ward, social media manager, RNLI
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
At the recent IABC World Conference, Denise Cox spoke about the key internal metrics every internal communicator should me measuring.
If you would like to receive the slides as a PDF - get in touch and we'll be happy to send them on marketing [@] newsweaver.com
Using the latest Econsultancy research Jim gives us insights into key digital trends - from increased focus by marketers on customer experience to the growing sophistication of personalisation strategies. In doing so he explores the central role email will play in this evolving landscape.
A presentation by Katie Paine about how the future of measurement will include integration. Her slides outline 7 steps to follow to help you integrate communications measurement.
Driving sales and getting a tangible return on your experiential marketing investment is key for any brand. Find out how these ROI statistics are shaping the experiential landscape in 2016.
Watch the full webinar recording here: http://goo.gl/dxuDTG
Today, Marketing is more responsible for revenue growth than ever before. With 60 percent of all buying decisions happening before potential clients even contact vendors, marketing must be more effective in leading conversations. The challenge is that those conversations happen over multiple channels, including web, mobile, events and others.
Guest speaker Ted Schadler, Vice President and Principal Analyst of Forrester Research along with Martin Kirov, Vice President of Product Management and Product Marketing of Telerik Sitefinity CMS and Tim Ahlenius, Director of Experience Marketing from AmericanEagle.com, will discuss how the world of Web Content Management is transforming to drive better customer digital experiences.
Official Research: Event Technology in 2015 by MPIDoubleDutch
63% of planners are currently using mobile apps at events.
Meeting Professionals International (MPI) and DoubleDutch teamed up to conduct a study on the adoption of mobile technology at events.
The full report covers the data included in a survey of event professionals, answers questions around why some planners don't adopt mobile, and exposes the value that users and non-users alike can gain from deeper use of event apps.
Download your copy of the research here: http://info.doubledutch.me/content-mpi-event-app-research-report.html
With Digital's increased importance in the marketing mix, brand leaders are naturally concerned with measuring and proving its efficacy. With Digital, there is no shortage of data to evaluate as part of this process. But all that data brings with it a new challenge – identifying which metrics we should care about, and how to best measure them. This paper examines the current state of digital measurement and opines for more scientific measurement approach utilizing a test and control methodology.
With Digital's increased importance in the marketing mix, brand leaders are naturally concerned with measuring and proving its efficacy. With Digital, there is no shortage of data to evaluate as part of this process. But all that data brings with it a new challenge – identifying which metrics we should care about, and how to best measure them. This paper examines the current state of digital measurement and opines for more scientific measurement approach utilizing a test and control methodology.
What CMOs Really Think about the Value of EventsCvent
John Ellett, CEO of nFusion & Contributor of Forbes CMO Network, presented to attendees and addressed the importance of speaking this language to effectively communicate with C-Suite professionals.
Gartner webinar social media analytics 23.10.2014Irene Ventayol
Virtually every modern marketer has a presence in social channels, and many use social listening tools to monitor what people say about their brands. Yet despite being a maturing discipline, social analytics remains stubbornly difficult and frustrating to apply. How much is a Facebook fan worth? Does it matter that your "net sentiment" is in the single digits? Your "share of voice" on Twitter is down this week – should you panic? This presentation focuses on the social analytics vendors, techniques, metrics and cases that can help you most.
Looking to grow your business, some reasons to drive business online. Attention all Texas business hear why marketing is going digital and inbound, sales effectiveness and marketing automation keys to success
Greetings Content Marketers,
Welcome to this year's report on the content marketing practices of business-to-business technology marketers in North America.
In this report we highlight key areas of difference between the most effective technology marketers and their less-effective peers. We also show some differences between those who have a documented content strategy and those who do not.
Technology marketers use a good mix of tactics and continue to invest in content marketing, with 58% planning to increase spend over the next 12 months. We look forward to seeing how this continued investment pays off over the next year.
Making Marketing Thrive In The Age Of The Customer By Sheryl PattekMarTech Conference
From the MarTech Conference in Boston, Massachusetts, August 19-20, 2014. SESSION: Making Marketing Thrive in the Age of the Customer. PRESENTATION: Making Marketing Thrive in the Age of the Customer - Given by Sheryl Pattek, @sherylpattek - VP & Principal Analyst, Forrester Research
Capacity Interactive for National Arts Marketing Conference 2015Erik Gensler
Capacity Interactive presents at the National Arts Marketing Conference Pre-Conference on Digital Marketing Strategy, Social Media, Video and Website Analytics.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
3. Looking to use new ideas to update or upgrade
existing event marketing & trade show campaigns
Trying to find new and better ways to
combine live events with social media & tech
Interested in learning new measurement
techniques for proving event marketing ROI
Trying to convert events from
tactical to “strategic”
89%
79%
65%
47%
(Source: Event Marketer Magazine)
10. #2 Perception Changes After
Participating in Events &
Experiences
(Source: EventTrack 2014)
70%
2013
2014
79%
More
Positive
More
Negative Same
2%
2%
23%
21%
11. #3 Event ROI Continues to Improve
(Source: EventTrack 2014)
2013 2014 CHANGE
1 to 1 return 6% 4% -2%
2 to 1 20% 18% -2%
3 to 1 16% 16% 0%
4 to 1 7% 10% 3%
5 to 1 5% 4% -1%
Greater than 5 to 1 7% 14% 7%
N/A 39% 34% -5%
12. 29%
22%
#4 Measured Programs Get Funded
Faster
(Source: EventTrack 2014)
2013
2014
71%
78%
YES NO
A higher percentage
of brands say they’re
measuring their event &
experiential marketing
programs
13. “Is every
moment of
experience our
customer has at
our event providing
them with return on
investment of their
time?”
#5
—Michael Trovalli, VP-Global Events, SAP
14. “Every event has to
be bigger and
better—anything else
isn’t acceptable. Our
expectations
continually increase.”
#6
—Rob Pace, Senior VP-Marketing and Events, HP
15. “Engagement: keep it
simple, authentic, and
relevant to the product
attributes.”
#7
—Victor Torregroza, Manager-Corporate Event Marketing, Intel
16. “Rather than creating
content for events, it is
more powerful to
create events FOR
content. Events now
serve as powerful
content platforms!”
#8
—Matt Statman, CEO, Motive
18. “Second screens are
becoming a force of
disruption. But you have
to make sure it doesn’t
become a distraction
away from the
experience itself.”
#10
—Scott Webb, VP, Web Audio Visual