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The Future of Content:
Snowflake
d
MASHuPs !
WayneHodgins
www.creativecommons.org
WayneHodgins
The Snowflake Effect:
WayneHodgins
If this is so obvious
If this always has and always will be
Then why do we live in a world
designed for the opposite?
WayneHodgins
Just the right CONTENTCONTENT, to
Just the right PERSONPERSON, at
Just the right TIMETIME, on
Just the right DEVICEDEVICE, in
Just the right CONTEXTCONTEXT, in
Just the right WAYWAY ………
The Snowflake Effect:
WayneHodgins
Principle
Fact
Process
Overview
ProcedureText
Audio
Summary
Concept
Principle
Process
Concept
Procedure
Fact
Overview
Summary
Objective
Enabling
Learning
Object
Terminal
Learning
Object
Collections
(Courses, Stories,)
Animation
Simulation
illustration Objective Theme
Enabling
Objective
Terminal
Objective
Common Content Application Specific Profiles
Repurposed with Permission: W.Hodgins ©1992 Learnativity
“Raw”
Data &
Media
Elements
Information
Blocks
CONTENT ASSETS
SkillObject
Universal Object Model?
WayneHodgins
Principle
Fact
Process
Overview
ProcedureText
Audio
Summary
Concept
Principle
Process
Concept
Procedure
Fact
Overview
Summary
Objective
Enabling
Learning
Object
Terminal
Learning
Object
Collections
(Courses, Stories,)
Animation
Simulation
illustration Objective Theme
Enabling
Objective
Terminal
Objective
Common Content Application Specific Profiles
Repurposed with Permission: W.Hodgins ©1992 Learnativity
“Raw”
Data &
Media
Elements
Information
Blocks
CONTENT ASSETS
CONTEXT
CONTEXT
ReUSABILITY
ReUSABILITY
Universal Object Model?
SkillObject
WayneHodgins
For Questions & Comments please contact me @
Wayne.hodgins@gmail.com
For slides, blogs, podcasts and more see
Off Course – On Target @
http://waynehodgins.typepad.com
Slides @ http://www.slideshare.net/WayneH/
Sailing: http://learnativity.typepad.com
wayne@ocens.net
Thank You!
WayneHodgins
Usefull Links*
* To link direct from this slide you must be in slide presentation mode
 Adobe iPad focussed magazine publishing tools:
 http://
arstechnica.com/apple/news/2010/06/adobe-rolls-out-ipad-focused-magazine-p
 http://news.cnet.com/8301-30685_3-20006401-264.html
 http://news.cnet.com/8301-30685_3-20002131-264.html?tag=mncol;txt
 SundaySky web content to video converter:
 http://
arstechnica.com/apple/news/2010/06/adobe-rolls-out-ipad-focused-magazine-p
 SundaySky example from ePlans:
 http://www.eplans.com/new_american_house-plans/HWEPL11853.hwx#
 InstaPaper: http://www.instapaper.com
 LongForm: http://longform.org
 GiveMeSomeThingToRead: http://givemesomethingtoread.com/
 Amazon Kindle “singles”:
 http://techcrunch.com/2010/10/12/amazon-launches-kindle-singles-a-e-
book-format-for-short-works/
WayneHodgins
Usefull Links*
* To link direct from this slide you must be in slide presentation mode
 Adobe iPad focussed magazine publishing tools:
 http://
arstechnica.com/apple/news/2010/06/adobe-rolls-out-ipad-focused-magazine-p
 http://news.cnet.com/8301-30685_3-20006401-264.html
 http://news.cnet.com/8301-30685_3-20002131-264.html?tag=mncol;txt
 SundaySky web content to video converter:
 http://
arstechnica.com/apple/news/2010/06/adobe-rolls-out-ipad-focused-magazine-p
 SundaySky example from ePlans:
 http://www.eplans.com/new_american_house-plans/HWEPL11853.hwx#
 InstaPaper: http://www.instapaper.com
 LongForm: http://longform.org
 GiveMeSomeThingToRead: http://givemesomethingtoread.com/
 Amazon Kindle “singles”:
 http://techcrunch.com/2010/10/12/amazon-launches-kindle-singles-a-e-
book-format-for-short-works/

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The Future of Content Snowflake Mashups

Editor's Notes

  1. Wayne is regarded one of the most thought provoking visionaries and globally sought after keynote speakers and strategic consultants in areas such as future directions in information and data models, metadata, standards, learning and human performance Improvement. Known by many as "Mr. Metadata" and commonly referenced as the "father“ of Learning Objects, having conceived the conceptual model and term over 10 years ago, Mr. Hodgins serves on advisory boards for many industry and government groups, Commissions and associations worldwide. He was heavily recruited from Vancouver, B.C. Canada, to join Autodesk in 1988 after almost 15 years in secondary, post secondary and industry education where he held positions of teacher, lecturer, department head, trainer Counselor and principal in Canada and Europe. As a “Strategic Futurist” Mr. Hodgins sits on advisory boards for many industry and government groups, commissions and associations in Canada, USA, Latin America, Asia and Europe and is in great demand to lead major industry wide task forces. He is widely recognized as the global spokesman for the learning technology standards community and its many organizations including ISO, IEEE, IMS, ARIADNE, GEM, etc. He is currently the elected Chair of the IEEE P 1484 Standards Working Group for Learning Object Metadata, a key advisor and contributor to the Advanced Distributed Learning initiative from the US Dept. of Defense and asked to be the Special Advisor and Strategic Futurist for the Commission on Technology and Adult Learning. Recent interviews and articles from Wayne have appeared in: Forbes, PBS, CNN, C-NET, Training & Development, University Business, e-CFO (Chief Financial Officer), OnLine Learning, and InfoWeek.
  2. PRESENTATION NOTES: BUT if this is SO true and has been for SO long then why do we live in a world that is designed for the opposite: sameness? most things are designed by starting with a “target audience” that is defined by a set of things they have in common and then we design products and services to match these common traits. but we just noted how everyone and every situation is unique yet here we are designing things as if we are all the same? After 100+ years, mass production has become a way of being, woven within our thinking, our cultures The conceptual shift of society from mass production to mass personalization Shift from sameness to uniqueness Embrace uniqueness to create competitive advantage KEY WORDS: obvious true human history opposite sameness consistency identical
  3. PRESENTATION NOTES: this is the vision, the end state that I’m focused on; getting to Just Right Just the right ….. (build slide one line at a time) KEY WORDS: just right perfection opposite content person time context device
  4. PRESENTATION NOTES: sincere thanks for their time and attention to these challenging concepts and probably not what they expected encouragement to follow up with these links and references.