How Technical Content Creators Can Leverage Google's SERP Features

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Technical content is the bread and butter of many of Google's SERP features. Yet, many technical content creators don't even know these features exist or are only focusing on organic rankings. Here's a look at why every technical content creator needs to think about Google's SERP features and how they can get their content into the likes of the Featured Snippet, Related Questions box, and video carousel!

Technology

RankRanger
Google’s SERP Features:
Why Technical Content
Creators
Should Be Concerned!

RankRanger
About Me…
Do You
Really Care?
@mordyoberstein

RankRanger
Here’s
Where My
Manuals
Go….
Image: Albertyanks Albert Jankowski

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Hey Man!
My Technical
Content Is
Already Hip!

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But Is It
Findable
in Search?
Image: William Murphy

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Search,
Are You
Kidding Me?
I Have Direct
Traffic!

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ESPN.COM Direct Traffic: Search:

AMAZON.COM
RankRanger
Direct Traffic: Search:

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HP.COM
Direct Traffic: Search:

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SAMSUNG.COM
Direct Traffic: Search:

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Fear Not Fair
Technical
Content
Folk!

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To Be Fair….
Search is
Problematic

Change
webcam
settings
Logitech c920
RankRanger

RankRanger
What’s This
Got to Do
with Me?

RankRanger
Heavy
Hitters:
Three
Players to
Watch

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It’s Not
A Numbers
Game
Anyway!

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Because
SERP
Features are
on ‘Roids!

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This SERP’s
Not Big
Enough for
the Both of
Us!

What
battery does
the canon t6
use
RankRanger

RankRanger
That Could
NEVER
Happen to
ME!

Can you edit
a video
in snagit
RankRanger

RankRanger
Featured
Snippets….
What Can
I Do?

RankRanger
You Must
List It! List It
Good!

RankRanger
We Welcome
You to
Featured
Snippet Land

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Is There No
Advice for
Related
Questions?

RankRanger
Video Killed
the
Technical
Content Star

I’ll Have the
Video with a
Side of More
Video!
RankRanger

Not All
Google
Properties
Are Created
Equal
RankRanger

RankRanger
At Risk of
Stating the
Obvious on
Video
Creation….

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Featured
Snippets
with Video
Carousels

Related
Questions
with Video
Carousels
RankRanger

RankRanger
Stay on
Target….
Stay on
Multiple
Targets!

“I’ll Tell You
What I Want
What I
Really Really
Want!”
RankRanger

RankRanger
1.
How to set
up your
phone
2.
How to find
phone
settings
3.
How to
change
those
settings

RankRanger
That’s All for
Me!
Thank You!
@mordyoberstein

Most companies will focus a large portion of their SEO strategy purely on the creation of new content. This works well but it often results in neglecting many wins that can be had with existing content. Matthew will be exploring new ways of thinking on restructuring site architecture, making gains through consolidation (not creation), and realigning user experience to increase organic traffic. All of this will be presented with real examples, data, and stories that won't be shared anywhere else.

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