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Stoicism in Digital
Alex Wright | Clicky Media
https://www.slideshare.net/AlexWright84/
@Wrighty__
What we’ll cover
What stoicism is
Stoic virtues
Practical applications of stoicism
Intro >
#BrightonSEO @Wrighty__
The last two years
have been tough
#BrightonSEO @Wrighty__
#BrightonSEO @Wrighty__
Over 20% of people experience anxiety levels
Source - ONS
#BrightonSEO @Wrighty__
“Average ratings of well-being have deteriorated
across all indicators in the year ending March 2021”
- ONS
#BrightonSEO @Wrighty__
What is stoicism?
#BrightonSEO @Wrighty__
#BrightonSEO @Wrighty__
https://en.wikipedia.org/wiki/Stoicism
Stoicism is a school of Hellenistic philosophy
founded by Zeno of Citium in Athens in the early
3rd century BC. It is a philosophy of personal
eudaemonic virtue ethics informed by its system
of logic, and its views on the natural world.
#BrightonSEO @Wrighty__
https://dailystoic.com/what-is-stoicism-a-definition-3-stoic-exercises-to-get-you-started/
A philosophy designed to make us more
resilient, happier, more virtuous and more
wise–and as a result, better people, better
parents and better professionals.
Within stoicism,
there are four virtues
#BrightonSEO @Wrighty__
Courage
#BrightonSEO @Wrighty__
Temperance Justice Wisdom
Courage
#BrightonSEO @Wrighty__
Temperance Justice Wisdom
Courage
#BrightonSEO @Wrighty__
Temperance Justice Wisdom
Courage
#BrightonSEO @Wrighty__
Temperance Justice Wisdom
What does stoicism have to do
with digital marketing?
#BrightonSEO @Wrighty__
#BrightonSEO @Wrighty__
Improving your knowledge
Focusing your attention
Managing yourself
Improving your
knowledge
#BrightonSEO @Wrighty__
#BrightonSEO @Wrighty__
Epictetus, Discourses, 2.1.21-23a
We should not trust the masses who say only
the free can be educated, but rather the
lovers of wisdom who say that only the
educated are free
#BrightonSEO @Wrighty__
Marcus Aurelius, Meditations, 1.7.3
I learned to read carefully and not be
satisfied with a rough understanding of the
whole, and not to agree too quickly with
those who have a lot to say about something
#BrightonSEO @Wrighty__
Epictetus, Enchiridon, 13a
If you wish to improve, be content to appear
clueless or stupid in extraneous matters - don’t
wish to seem knowledgeable.
Focusing your attention
#BrightonSEO @Wrighty__
#BrightonSEO @Wrighty__
Marcus Aurelius, Meditations, 4.22
Don’t be bounced around, but submit every
impulse to the claims of justice, and protect your
clear conviction in every appearance.
#BrightonSEO @Wrighty__
Seneca, On the Brevity of Life, 3.3b
How many of you have laid waste to your
life when you weren’t aware of what you
were losing
#BrightonSEO @Wrighty__
Urgent
Important
Not
Important
Not Urgent
Schedule it
Remove it
Do it
Delegate it
#BrightonSEO @Wrighty__
Seneca, On Tranquility of Mind, 12.5
Let all your efforts be directed to
something, let it keep that end in view.
#BrightonSEO @Wrighty__
Seneca, Moral Letters, 83.2
I will keep constant watch over myself
and-most usefully-will put each day up
for review.
Self Management
#BrightonSEO @Wrighty__
#BrightonSEO @Wrighty__
Seneca, Moral Letters, 28.7
I don’t agree with those who plunge headlong
into the middle of the flood and who, accepting
a turbulent life, struggle daily in great spirit with
difficult circumstances
If a person shifts their caution to their own
reasoned choices [...] they will at the same time
gain the will to avoid, but if they shift their
caution away [...] to things not under their
control [...] they will then be agitated, fearful and
unstable
#BrightonSEO @Wrighty__
Epictetus, Discourses, 2.1.12
The wrap up
#BrightonSEO @Wrighty__
https://www.clicky.co.uk/BSEO2022
#BrightonSEO @Wrighty__
Get the Slides
Thank you!
@Wrighty__

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