How to balance writing for search engine and writing for an audience at the same time. Tips on how to develop content that is both SEO sound and engaging.
Buzzwords are baffling. You wouldn't talk like this in real life. Why talk like this in your LinkedIn profile? Update your profile today: https://www.linkedin.com/profile/edit?trk=li_li_cmktg_cc_bw2016_slideshare #nobuzzwords
The 5 Reasons Why Your Headlines are on Life SupportJordan Lore
The perfect piece of content requires the perfect headline to draw your audience in. Keep these 5 elements in mind when crafting your next attention-grabbing headline.
Foundations in Branding for Financial Advisors - Developing Unique Selling Pr...Finworx
The first in a series of branding presentations for financial advisors, Chief Marketing Officer, Jeremy Floyd, explores developing a UNIQUE SELLING PROPOSITION within the financial services industry. While intended to assist financial advisors build their digital footprints online and on social media, the 7 exercises contained in this presentation may extend into the real world.
Buzzwords are baffling. You wouldn't talk like this in real life. Why talk like this in your LinkedIn profile? Update your profile today: https://www.linkedin.com/profile/edit?trk=li_li_cmktg_cc_bw2016_slideshare #nobuzzwords
The 5 Reasons Why Your Headlines are on Life SupportJordan Lore
The perfect piece of content requires the perfect headline to draw your audience in. Keep these 5 elements in mind when crafting your next attention-grabbing headline.
Foundations in Branding for Financial Advisors - Developing Unique Selling Pr...Finworx
The first in a series of branding presentations for financial advisors, Chief Marketing Officer, Jeremy Floyd, explores developing a UNIQUE SELLING PROPOSITION within the financial services industry. While intended to assist financial advisors build their digital footprints online and on social media, the 7 exercises contained in this presentation may extend into the real world.
A compilation of proven distinctions on what makes a World-Class Presenter. Written by Eric Feng, Presentation Coach ( http://ericfeng.com ) and Designed by SlideComet ( http://slidecomet.com ). Enjoy!
35 Things I Wish I Knew Before I Quit My Job (3yrs later)Ross Simmonds
It’s been nearly 3 crazy years since I put in my two weeks notice and left the 9 to 5 once and for all. It was a crazy time in my life as I had just bought a home, but was completely tired and drained of working for someone else. I knew I had to escape the 9 to 5 and I was determined a few months earlier to put the steps in place that would allow me to make it a reality.
Over the last 3 years, I’ve built a consulting business that last year did more than $250k in revenue. I share the figure because I want people to know that I’m by no means on the level of Mark Zuckerberg or any of the folks on Shark Tank but that I’ve reached a point financially that I’ve been able to live life on my terms. I’ve been able to make investments into projects I’m passionate about like HustleAndGrind.co and GetCrate.co.
Looking back over the couple years, it’s been filled with highs and lows.
I wouldn’t change it for the world and I’m thankful that I’ve been able to grow and have great people around me. If it wasn’t for my clients, partners, family and friends — I would likely have burned out many months ago and not be writing this post. So thank you…
For anyone who is stuck in the 9 to 5 and is looking to escape, I just published a guide called The Hustle Manifesto that goes a bit deeper into some of the ideas I’m going to share in this post.
It’s not just a guide, it’s a resource pack filled with stories, email scripts, challenges, webinars, and clear insights that I’ve gathered over the last few years. Check it out while it’s available at a limited time price.
Alright, let’s get to it…
Secrets From An Industry Blogger: What You Must Know To Tell Your Brand StoryLisa Horn
Content is a powerful marketing tool that, when used strategically, can educate customers beyond traditional sales methods. It not only helps build brand awareness, but it can also take your audience throughout the sales cycle—and in the process turn them into brand ambassadors.
17 Ways to Design a Presentation People Want to ViewJim MacLeod
Tired of boring PowerPoint presentations? Me too. Here are 17 tips to help you create a presentation that not only engages the audience, but forces them to remember what you want them to remember.
Find your true passion and do what you love to doVioleta Salas
There's no secret about success.
Great business requires heart and dedication. Successful people win because they love what they do. Actually, your noble passion is your mission.
Ten-and-a-half thoughts about content marketingThe Writer
With the explosion of content marketing, the battle for customer attention is more intense than ever.
We held an event in New York to discuss how organizations can win the war of the words.
Do What You Love (or your work life will totally suck)Denise Jacobs
We’ve all been there: working jobs that we don’t like for “good money”, while having the nagging suspicion that we could be doing something so much more satisfying and fulfilling. This is an opportunity to get past fears and instead be inspired and excited about doing what you *really* want to be doing for work in your life.
Here are my top three tips on how to get featured on SlideShare and end up on the homepage. After reaching over 1.5M+ views on SlideShare, I wanted to share my best advice on how to maximize your marketing on SlideShare. Enjoy!
12 Inspirational Quotes to Start the Year Off RightO.C. Tanner
If you're looking for a boost to help you through your week or your month, take a look at some of our favorite quotes. They'll help you pause, reflect, and ultimately accomplish the great work that you know you can produce.
Tired of losing sales pitches? Look no further, get some timeless advice from high-stakes presentation consultant: Cliff Atkinson on how to throw out your old sales pitch and make your next one count.
Download here: http://www.paywithapost.de/pay?id=80eb8437-7393-4e61-b8a6-175d76d9eb5b
The difference between Thought Leadership and Content MarketingOlivia Barrow
Many of the business leaders I speak to know they need to be doing something related to content marketing or thought leadership, but they don't know the difference between the two.
This slideshare was produced by Humanicity Copywriting as part of our client success series. For more content, go to humanicitycopy.com/stories/
A compilation of proven distinctions on what makes a World-Class Presenter. Written by Eric Feng, Presentation Coach ( http://ericfeng.com ) and Designed by SlideComet ( http://slidecomet.com ). Enjoy!
35 Things I Wish I Knew Before I Quit My Job (3yrs later)Ross Simmonds
It’s been nearly 3 crazy years since I put in my two weeks notice and left the 9 to 5 once and for all. It was a crazy time in my life as I had just bought a home, but was completely tired and drained of working for someone else. I knew I had to escape the 9 to 5 and I was determined a few months earlier to put the steps in place that would allow me to make it a reality.
Over the last 3 years, I’ve built a consulting business that last year did more than $250k in revenue. I share the figure because I want people to know that I’m by no means on the level of Mark Zuckerberg or any of the folks on Shark Tank but that I’ve reached a point financially that I’ve been able to live life on my terms. I’ve been able to make investments into projects I’m passionate about like HustleAndGrind.co and GetCrate.co.
Looking back over the couple years, it’s been filled with highs and lows.
I wouldn’t change it for the world and I’m thankful that I’ve been able to grow and have great people around me. If it wasn’t for my clients, partners, family and friends — I would likely have burned out many months ago and not be writing this post. So thank you…
For anyone who is stuck in the 9 to 5 and is looking to escape, I just published a guide called The Hustle Manifesto that goes a bit deeper into some of the ideas I’m going to share in this post.
It’s not just a guide, it’s a resource pack filled with stories, email scripts, challenges, webinars, and clear insights that I’ve gathered over the last few years. Check it out while it’s available at a limited time price.
Alright, let’s get to it…
Secrets From An Industry Blogger: What You Must Know To Tell Your Brand StoryLisa Horn
Content is a powerful marketing tool that, when used strategically, can educate customers beyond traditional sales methods. It not only helps build brand awareness, but it can also take your audience throughout the sales cycle—and in the process turn them into brand ambassadors.
17 Ways to Design a Presentation People Want to ViewJim MacLeod
Tired of boring PowerPoint presentations? Me too. Here are 17 tips to help you create a presentation that not only engages the audience, but forces them to remember what you want them to remember.
Find your true passion and do what you love to doVioleta Salas
There's no secret about success.
Great business requires heart and dedication. Successful people win because they love what they do. Actually, your noble passion is your mission.
Ten-and-a-half thoughts about content marketingThe Writer
With the explosion of content marketing, the battle for customer attention is more intense than ever.
We held an event in New York to discuss how organizations can win the war of the words.
Do What You Love (or your work life will totally suck)Denise Jacobs
We’ve all been there: working jobs that we don’t like for “good money”, while having the nagging suspicion that we could be doing something so much more satisfying and fulfilling. This is an opportunity to get past fears and instead be inspired and excited about doing what you *really* want to be doing for work in your life.
Here are my top three tips on how to get featured on SlideShare and end up on the homepage. After reaching over 1.5M+ views on SlideShare, I wanted to share my best advice on how to maximize your marketing on SlideShare. Enjoy!
12 Inspirational Quotes to Start the Year Off RightO.C. Tanner
If you're looking for a boost to help you through your week or your month, take a look at some of our favorite quotes. They'll help you pause, reflect, and ultimately accomplish the great work that you know you can produce.
Tired of losing sales pitches? Look no further, get some timeless advice from high-stakes presentation consultant: Cliff Atkinson on how to throw out your old sales pitch and make your next one count.
Download here: http://www.paywithapost.de/pay?id=80eb8437-7393-4e61-b8a6-175d76d9eb5b
The difference between Thought Leadership and Content MarketingOlivia Barrow
Many of the business leaders I speak to know they need to be doing something related to content marketing or thought leadership, but they don't know the difference between the two.
This slideshare was produced by Humanicity Copywriting as part of our client success series. For more content, go to humanicitycopy.com/stories/
In a time-challenged world dominated by short and snappy, click-bait headlines, Twitter streams, Instagram feeds, gifs, video, Snapchat, YOLO, LOL and #tbt...does writing seem useless and ordinary? And what if you’re not a writer?
Actually, writing matters more now, not less. And in our content-driven world, we are all writers.
Learn how to choose words well, write with economy, style and honest empathy and tell a true story really, really well with “Everybody Writes” author Ann Handley.
Content to Convert :: Part Deux / Putting Strategy into your Content Marketinge-Strategy
What is content.
Content is...
• the staff within your business. Think of Hooters... not literally. Be Unique.
• the design of your shop/office. Google for example - Free WiFi lets them share
• your products and services. Think of Coffee shops and ‘Latte Art’
• things like the menus on your tables. You could deliver your Menus on iPads?
• the Branding of your Business. Sofa King & “prices that are Sofa King low!”
• your company values. Associations with charities and causes are great.
• your customers. User generated content on experiences via social.
• EVERYTHING. Just understand your goal & what you are trying to achieve.
Sometimes you will be bursting with them, and sometimes you can’t seem to get even one word typed out on the page. So how can you put yourself in a position to keep generating content during a writer’s block, and keep that content compelling?
In this webinar, Overit Content Strategist Brianna Snyder and Digital & Editorial Consultant Heather Graham will show you strategies to generate compelling content, even when it seems like the well has run dry.
You’ll learn how to:
Strategically find ways out of creative blocks.
Better use analytics to drive your content to speak more directly to your target audience.
Re-purpose old content via new mediums.
Optimizing your content to better suit user intent.
Ana Rosenberg | The One Thing You Can Plan Today To Have A Profitable Book Th...Ana Rosenberg
A book when planed right can be a profitable tool to grow your business, secure great clients and open doors of possibility.
Read it all here - https://anarosenberg.com/book-planning
Join me for the Profitable Book Topic Challenge - https://anarosenberg.com/challenge
Ringling College of Art & Design: Content and Social MediaAutumn Sullivan
Had a wonderful conversation with students from Ringling College of Art & Design. What is, and what isn't, content, tips on strategy and creation, and how social media marketing works (and how it doesn't).
Originally presented at WordCamp Atlanta 2012. Revamped for WordCamp Los Angeles 2017.
Most, not all bloggers hit the dreaded wall called Bloggers Block. You blog, but you either fall into one of the following:
1. You’ve reached a plateau with your site, and just cannot seem to write any more.
2. You really are not sure what you can cover on your site. (For those with businesses, you might be scared of spamming.)
3. You are afraid you might be copying other sites in your niche, that may be covering the same topics.
4. Juggling family or personal issues.
There’s a solution for all of these!
I am going to go over some tips to help you overcome Blogger’s Block, and get you to think outside the box when coming up with loads of topics for you. Don’t let search results scare you- your blog voice and your knowledge can do wonders for you!
A few of my top-of-mind takeaways from this year's Planningness event. Be sure to check out my original piece for more context and details: bit.ly/1sbEu6n
It looks like lots of companies have lost touch with the "human" side of marketing. They invest more and more into marketing automation and less into human interactions. This is a 10 steps guide to make your online marketing a little more human.
How often is Google rewriting your title tags and creating a custom title link on the SERP? Moreover, why is Google not relying on your title tags anymore for the title on the SERP?
Dive in with this look at Google's title rewrites!
A data-backed look at what it takes to optimize landing pages in the era of Google's core updates. How to align your landing pages to the authority your site has built.
Room for the Average Site: How the Google Ecosystem is Pushing for Deeper Con...Mordy Oberstein
Dive into some data that shows where the average site can rank when competing with super-authorities. Moreover, understand how the Google ecosystem is evolving and what that means for the equation of relevancy vs. authority (and what that ultimately means for your site's ability to rank).
Google's Entity-Centricity & International SEO Mordy Oberstein
How Google's entity understanding has evolved and its impact on international SEO. I take a look at how various events & updates point to a new way for Google to analyze the web and how that changes doing international SEO.
How Technical Content Creators Can Leverage Google's SERP Features Mordy Oberstein
Technical content is the bread and butter of many of Google's SERP features. Yet, many technical content creators don't even know these features exist or are only focusing on organic rankings. Here's a look at why every technical content creator needs to think about Google's SERP features and how they can get their content into the likes of the Featured Snippet, Related Questions box, and video carousel!
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
11. HERE’S
ANOTHER ONE:
Say you’re writing a piece of content
highlighting how to do things you don’t
like doing….
The Obvious Heading for Tip #1:
Just a Spoonful of Sugar
12. HERE’S WHAT
GOOGLE THINKS OF
YOUR “GREAT”
HEADING…
…. And from a search perspective, how
exactly does this help your content?
13. THE CATCH
22
ON THE ONE
HAND…
What good is great content
that your readers can’t find?
ON THE OTHER
HAND…
What good is content that
your readers can find but
won’t like?
14. HOW DOES GOOGLE
FIND RELEVANT
CONTENT?
It’s complicated but…
Google (still) looks at titles and
headers (title meta tags, H1s, & H2s).
(Even considering that it can be argued
that titles and headers have lost
importance over time....)
15. THE PROOF IS
IN THE
PUDDING
If you are writing about a
“Content Strategy Plan”…
… What word should be in
your title?
16. SO WHEN AND
HOW DO YOU
GO CREATIVE?
WITH TIPS ON:
• Creating interesting, yet “optimized”
titles
• How to go about balancing creative
vs. optimized H2s
• The storytelling process in
consideration of Google
20. YES, WE OFFER A
TOOL TO HELP YOU
WITH THIS TOO…
Warning!
This slide contains an
unabashed sales pitch.
21. LET’S PLAY
THIS OUT…
Content Topic: Making a wife happy
The Making of a Wife Happy –
5 Survival Tips Every Husband
Needs to Know
(H1)
How to Make Your Wife Happy
(Title Tag version)
23. SPEAKING WORDS
OF WISDOM…
LET IT BE
& go with something like:
Top Tips to Make
Your Wife Happy
Which in our case means:
Avoid a heading like:
Tips so That You
Don’t Miss with the
Mrs.
When it comes to writing headers for
the essential section of your content…
cater to Google.
24. OR YOU COULD TRY TO MIX IT UP
At times, it is possible to create an
H2 that is both “Google discernable”
and catchy…
… but don’t overdo it (no one
wants a ton of long headings).
A Hug a Day Keeps
Alimony Away – How to
Build a Healthy Marriage
“
“
26. WHEN IT COMES TO STORYTELLING,
GOOGLE WANTS YOU TO
GIVE THE KIDS DESSERT FIRST
Good stories build up, they don’t show
their cards right off the bat (to use a ton
of idioms in one sentence).
Google thinks if it’s at the bottom, how
important can it be?
Conundrum. How do your
organize your content?
27. 321
IN OUR CASE
YOU MIGHT….
Start off with
some
stats on marriage
Offer some tips
on how a husband
might make
his wife happy
Bring in some research
on the effects
of a happy marriage
28. KICKING OFF WITH
GOOGLE IN MIND…
Here’s what we would start with
should we optimize for Google:
How to Have a Happy
Marriage
29. WHY WOULD A
READER WANT TO
KEEP READING?
You’ve revealed your most important
piece of content right away.
Now what? How do you keep readers
interested?
31. IN A CASE LIKE
THIS, AN IMAGE IS
EVERYTHING
Keep readers interested with a great image.
It’s a cheap trick, but it’s a good one.
32. BY THE WAY, YOU CAN
CAPITALIZE ON SHOWING
YOUR HAND EARLY
Build on the interest you just created
and extend it to another topic of
significance.
Something like:
Jackpot! The Happy Marriage
Wealth Connection
33. DON’T GET HUNG UP
ON “THE RULES”
These are not unbendable rules that you
always have to follow for content
success, but more general guidelines.