View the full webcast on demand here: https://dg-r.co/2GvQMtj Many marketing organizations claim they’re running integrated campaigns, but what they’re often doing is running a series of tactics that are loosely connected at best, and working against each other at worst. In this Webcast, SiriusDecisions service director Craig Moore will share the five elements of an integrated campaign and how best-in-class companies approach the planning, implementation and execution of their campaigns. Craig will also: • Define what a campaign is and isn't; • Discuss the programs and job families that make up a campaign; • Provide a step-by-step approach to campaign planning; and • Offer guidance on how to adjust campaign structure for an ABM approach.