How do you go about designing effective incentive programs that incorporate best practices, achieve transformational goals and positively impact channel behavior? At our recent webinar, Channel Transformation: Influencing Behavior with Incentives, presenters, Maria Chien, Service Director, Channel Marketing Strategies @SiriusDecisions, Lisa Penn, Chief of Staff, Global Partner Marketing @SAP, and Steve Kellam, VP of Global Alliances @360insights outline key tactics on how to do this.
Redefining Channel Programs, Solving Key Challenges in Current Channel Initiatives Case Studies from 700+ corporate clients including Amazon, Pepsico, Cadbury etc
Keys To Building A Winning Partner Enablement Strategyhawkeye Channel
Tasked with the constant need to identify, prioritize, target, invest, and measure the performance of your partners? Transform your channel by effectively enabling your partners. Explore key strategies in this insightful presentation.
Presenting this set of slides with name - Service Delivery Model Flow. This is a five stage process. The stages in this process are Service Delivery Model, Service Delivery Framework, Service Delivery System. https://bit.ly/3kb2jzh
Create Your End User Adoption StrategyErica Toelle
We all know that End User Adoption is an important area of focus in your SharePoint project. In this session we will take a closer look at the End User Adoption work stream on a SharePoint project, and the associated roles, responsibilities and tasks for the project plan.
A quick reference guide to help sales execs review their lead generation, qualification and opportunity sales cycle mapping to improve current business processes.
Effectively managing channel incentives to drive partner behavior and program...Zyme - An E2open Company
As channel incentives programs offered by product manufacturers to channel partners get increasingly more complex, it has become even more challenging than before to drive partner participation, influence partner behavior, and measure data-backed ROI of the programs.
View these slides from a webinar featuring SiriusDecisions, Western Digital and Zyme to learn about the current state of channel incentives programs, and how leading companies are aligning their incentives programs to drive greater channel sales while reducing their channel investment.
Zyme offers zymeIncentives - one of the most comprehensive, data-driven incentives solution in the industry – for leading technology manufacturing companies to seamlessly manage their incentives programs. Some of the key competitive advantages offered by zymeIncentives to manufacturers are:
User-defined Innovative program definitions
Leverage Zyme’s proprietary TruePay engine
Comprehensive portfolio of capabilities to manage various incentives programs
End to end visibility
Redefining Channel Programs, Solving Key Challenges in Current Channel Initiatives Case Studies from 700+ corporate clients including Amazon, Pepsico, Cadbury etc
Keys To Building A Winning Partner Enablement Strategyhawkeye Channel
Tasked with the constant need to identify, prioritize, target, invest, and measure the performance of your partners? Transform your channel by effectively enabling your partners. Explore key strategies in this insightful presentation.
Presenting this set of slides with name - Service Delivery Model Flow. This is a five stage process. The stages in this process are Service Delivery Model, Service Delivery Framework, Service Delivery System. https://bit.ly/3kb2jzh
Create Your End User Adoption StrategyErica Toelle
We all know that End User Adoption is an important area of focus in your SharePoint project. In this session we will take a closer look at the End User Adoption work stream on a SharePoint project, and the associated roles, responsibilities and tasks for the project plan.
A quick reference guide to help sales execs review their lead generation, qualification and opportunity sales cycle mapping to improve current business processes.
Effectively managing channel incentives to drive partner behavior and program...Zyme - An E2open Company
As channel incentives programs offered by product manufacturers to channel partners get increasingly more complex, it has become even more challenging than before to drive partner participation, influence partner behavior, and measure data-backed ROI of the programs.
View these slides from a webinar featuring SiriusDecisions, Western Digital and Zyme to learn about the current state of channel incentives programs, and how leading companies are aligning their incentives programs to drive greater channel sales while reducing their channel investment.
Zyme offers zymeIncentives - one of the most comprehensive, data-driven incentives solution in the industry – for leading technology manufacturing companies to seamlessly manage their incentives programs. Some of the key competitive advantages offered by zymeIncentives to manufacturers are:
User-defined Innovative program definitions
Leverage Zyme’s proprietary TruePay engine
Comprehensive portfolio of capabilities to manage various incentives programs
End to end visibility
If your company needs to submit a Marketing Strategy Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/38knO9Y
A Go to Market Strategy is a strategic plan that organizations use to outline how they will bring a new product, service, or business model to market. This strategy is created with the intention of attaining competitive advantage in the industry by improving the overall product experience of the customer (e.g., reasonable price, high quality materials, etc.). While creating an enticing value proposition is a commonly used strategic plan of organizations, the Go to Market Strategy is unique in that it specifically highlights how the company will use internal and external resources to differentiate and establish itself to succeed in a new market segment or geography.
Fill out the template on the next page with ideas related to your Go to Market Strategy.
Salesforce Architecture framework, Martin KonaCzechDreamin
Session describes how to apply enterprise architecture framework (TOGAF) on Salesforce projects in order to achieve successful implementation and governance. Session will focus on Salesforce specific concerns contained by architecture phases like data model design, product road map, environment strategy, deployment strategy and many more.
Business Strategy Presentation Template 2023 - By ex-Mckinsey and BCG consult...Slideworks
A comprehensive, end-to-end strategy presentation template based on proven frameworks created by ex-McKinsey and BCG consultants.
277 PowerPoint slides organized in a complete storyline with best-practice slide-layouts, titles, and graphics
4 real-life full-length examples from Fortune500 companies so you can see how a strategy is presented in other organizations
Helpful checklist used in top-tier consulting firms
Excel model to support your strategy document.
Access full powerpoint at www.slideworks.io.
Create a sales playbook for your sales team to successfully pitch their products and services using content-ready Sales Enablement PowerPoint Presentation Slides. Increase customer retention rates and improve lead conversion rates by integrating sales playbook into your business strategy. This sales enablement complete PowerPoint presentation comprises of easy-to-understand templates such as our customers, ideal customer profile, value proposition, customer journey mapping, buying/sales process, content & sales tools, etc. This deck is completely editable. Change color, text, icon and font size as per your need. Add content and create a sales playbook to train your sales people. Create a step by step guide and collection of sales best practices with the help of sales enablement PowerPoint presentation templates. Communicate sales methodology to your team by incorporating ready-made sales enablement PPT presentation templates. Enhance sales productivity and effectiveness, leverage the strengths, and prove business value with sales enablement PPT slideshow. Our Sales Enablement Powerpoint Presentation Slides enable you to exercise discretion. Be able to compare different factors.
Revenue Ops: Our Proven Framework for Massive PipelineSales Hacker
What you'll learn:
- A proven framework to align & organize your revenue teams (sales, marketing & customer success)
- The “Ins & Outs” of Leandata’s & Outreach’s revenue operations
This Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants after more than 3,000 hours of work. It shares our combined 100+ years of experience advising executive teams around the world. It includes all the Frameworks, Best Practices & Templates required to successfully implement an operating model and organization design initiative, and make your strategy happen.
On April 25th, 2013, Salesforce Work.com hosted a webinar featuring Nicole DiViito from Salesforce.com's Global Onboarding and Sales Productivity Team. Here is the powerpoint presented. A replay of the session can be found here:
http://work.com/blog/2013/04/webcast-replay-inside-salesforce-coms-winning-sales-culture/
Monthly Marketing Report Complete Powerpoint Deck With SlidesSlideTeam
"You can download this product from SlideTeam.net"
A marketing report PPT slide show having balanced text with innovative original template themes is hard to conceptualize. Bearing this in mind here we have come up with a pre made PPT model for marketing agencies to highlight significant sales activities of last month. Furthermore, our PPT example helps to cast spotlight on the marketing plans for the forthcoming month. Best part is that you can use this PowerPoint show to share business as well as market information with your front managers. In addition, with help of our PPT sample you can give recommendation to your employees for future planning of market strategy. Apart from this, using our marketing report template it is pretty simple to lay emphasis on competitors strategic planning. Finally, to make it easier for you this presentation deck comprises of slide templates like sales performance reporting, key financials, website performance review, product wise performance, monthly pipeline and so on. So get started now by simply downloading our monthly marketing report complete PowerPoint slide deck. Insist on the issue being considered with our Monthly Marketing Report Complete Powerpoint Deck With Slides. Give every element due importance. https://bit.ly/3dEcSYI
Channel Incentives And Loyalty ProgramsChannel Sales
A channel incentive campaign offers channel partners something that motivates, rouses, or encourages specific behavior. Often focused on a specific product or within a finite time period, the incentive itself comes in the form of a bonus or reward, often monetary or other benefit in kind. A well executed channel incentive program creates a virtuous circle in which both channel partner and vendor are motivated to collaborate to attain improved performance and achieve pre-defined goals.
Intense competition and slow growth in mature markets have magnified uncertainty and put pressure on costs, just as regulators are escalating their demands. Research shows that CFOs and other senior finance executives believe that their function can play a key role but the ability to impact these challenges depends on levels of maturity and preparedness, which vary widely across companies and industries, as well by sub-functions. Here are the key findings from our research on how enterprises are driving transformation to achieve business impact.
The Sales-to-CSM Handoff is your customers' first impression of their Customer Success team. Understand the best ways to use Gainsight to manage this process from your Sales to your Post-Sales team.
If you are an enterprise entrepreneur who is launching initially, finding Product Market Fit, seeking Go-To-Market repeatability, or introducing a new product to market, this summit is for you.
360insights' Webinar: 8 Essentials for a Successful MDF & Co-Op Marketing Pro...360insights
How can we as incentive program managers increase channel satisfaction with our MDF and Co-Op marketing efforts? Diane Krakora, CEO of Partner Path and 360insights' VP of Alliances, Steven Kellam recently got together to shed light on this very topic. We had so many questions that the webinar went quite a bit over its allotted time window, but that's good – it shows that channel marketing professionals are engaged. They want to know more, and they want to do better work. You can watch the replay of the webinar in its entirety by searching for the blog post on our site of the same name as this deck.
If your company needs to submit a Marketing Strategy Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/38knO9Y
A Go to Market Strategy is a strategic plan that organizations use to outline how they will bring a new product, service, or business model to market. This strategy is created with the intention of attaining competitive advantage in the industry by improving the overall product experience of the customer (e.g., reasonable price, high quality materials, etc.). While creating an enticing value proposition is a commonly used strategic plan of organizations, the Go to Market Strategy is unique in that it specifically highlights how the company will use internal and external resources to differentiate and establish itself to succeed in a new market segment or geography.
Fill out the template on the next page with ideas related to your Go to Market Strategy.
Salesforce Architecture framework, Martin KonaCzechDreamin
Session describes how to apply enterprise architecture framework (TOGAF) on Salesforce projects in order to achieve successful implementation and governance. Session will focus on Salesforce specific concerns contained by architecture phases like data model design, product road map, environment strategy, deployment strategy and many more.
Business Strategy Presentation Template 2023 - By ex-Mckinsey and BCG consult...Slideworks
A comprehensive, end-to-end strategy presentation template based on proven frameworks created by ex-McKinsey and BCG consultants.
277 PowerPoint slides organized in a complete storyline with best-practice slide-layouts, titles, and graphics
4 real-life full-length examples from Fortune500 companies so you can see how a strategy is presented in other organizations
Helpful checklist used in top-tier consulting firms
Excel model to support your strategy document.
Access full powerpoint at www.slideworks.io.
Create a sales playbook for your sales team to successfully pitch their products and services using content-ready Sales Enablement PowerPoint Presentation Slides. Increase customer retention rates and improve lead conversion rates by integrating sales playbook into your business strategy. This sales enablement complete PowerPoint presentation comprises of easy-to-understand templates such as our customers, ideal customer profile, value proposition, customer journey mapping, buying/sales process, content & sales tools, etc. This deck is completely editable. Change color, text, icon and font size as per your need. Add content and create a sales playbook to train your sales people. Create a step by step guide and collection of sales best practices with the help of sales enablement PowerPoint presentation templates. Communicate sales methodology to your team by incorporating ready-made sales enablement PPT presentation templates. Enhance sales productivity and effectiveness, leverage the strengths, and prove business value with sales enablement PPT slideshow. Our Sales Enablement Powerpoint Presentation Slides enable you to exercise discretion. Be able to compare different factors.
Revenue Ops: Our Proven Framework for Massive PipelineSales Hacker
What you'll learn:
- A proven framework to align & organize your revenue teams (sales, marketing & customer success)
- The “Ins & Outs” of Leandata’s & Outreach’s revenue operations
This Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants after more than 3,000 hours of work. It shares our combined 100+ years of experience advising executive teams around the world. It includes all the Frameworks, Best Practices & Templates required to successfully implement an operating model and organization design initiative, and make your strategy happen.
On April 25th, 2013, Salesforce Work.com hosted a webinar featuring Nicole DiViito from Salesforce.com's Global Onboarding and Sales Productivity Team. Here is the powerpoint presented. A replay of the session can be found here:
http://work.com/blog/2013/04/webcast-replay-inside-salesforce-coms-winning-sales-culture/
Monthly Marketing Report Complete Powerpoint Deck With SlidesSlideTeam
"You can download this product from SlideTeam.net"
A marketing report PPT slide show having balanced text with innovative original template themes is hard to conceptualize. Bearing this in mind here we have come up with a pre made PPT model for marketing agencies to highlight significant sales activities of last month. Furthermore, our PPT example helps to cast spotlight on the marketing plans for the forthcoming month. Best part is that you can use this PowerPoint show to share business as well as market information with your front managers. In addition, with help of our PPT sample you can give recommendation to your employees for future planning of market strategy. Apart from this, using our marketing report template it is pretty simple to lay emphasis on competitors strategic planning. Finally, to make it easier for you this presentation deck comprises of slide templates like sales performance reporting, key financials, website performance review, product wise performance, monthly pipeline and so on. So get started now by simply downloading our monthly marketing report complete PowerPoint slide deck. Insist on the issue being considered with our Monthly Marketing Report Complete Powerpoint Deck With Slides. Give every element due importance. https://bit.ly/3dEcSYI
Channel Incentives And Loyalty ProgramsChannel Sales
A channel incentive campaign offers channel partners something that motivates, rouses, or encourages specific behavior. Often focused on a specific product or within a finite time period, the incentive itself comes in the form of a bonus or reward, often monetary or other benefit in kind. A well executed channel incentive program creates a virtuous circle in which both channel partner and vendor are motivated to collaborate to attain improved performance and achieve pre-defined goals.
Intense competition and slow growth in mature markets have magnified uncertainty and put pressure on costs, just as regulators are escalating their demands. Research shows that CFOs and other senior finance executives believe that their function can play a key role but the ability to impact these challenges depends on levels of maturity and preparedness, which vary widely across companies and industries, as well by sub-functions. Here are the key findings from our research on how enterprises are driving transformation to achieve business impact.
The Sales-to-CSM Handoff is your customers' first impression of their Customer Success team. Understand the best ways to use Gainsight to manage this process from your Sales to your Post-Sales team.
If you are an enterprise entrepreneur who is launching initially, finding Product Market Fit, seeking Go-To-Market repeatability, or introducing a new product to market, this summit is for you.
360insights' Webinar: 8 Essentials for a Successful MDF & Co-Op Marketing Pro...360insights
How can we as incentive program managers increase channel satisfaction with our MDF and Co-Op marketing efforts? Diane Krakora, CEO of Partner Path and 360insights' VP of Alliances, Steven Kellam recently got together to shed light on this very topic. We had so many questions that the webinar went quite a bit over its allotted time window, but that's good – it shows that channel marketing professionals are engaged. They want to know more, and they want to do better work. You can watch the replay of the webinar in its entirety by searching for the blog post on our site of the same name as this deck.
Tactical to Transformational: The Evolution of Marketing OperationsAllocadia Software
How the Marketing Operations function can lead transformational change across the organization.
While some Marketing Operations teams are operating at a tactical level, often disconnected from marketing leadership, best-in-class organizations are empowering their marketing operations teams to drive transformational change in the way marketing aligns with the product and sales.
With the increasingly essential role of planning, measuring and reporting marketing’s contribution to the corporate bottom line, marketing operations is uniquely positioned to enable better alignment, efficiency and transformation across marketing, sales and product organizations.
What you'll learn:
1. The evolving role of marketing operations in strategy, infrastructure, enablement and accountability
2. How to align marketing strategy and investments to business goals and revenue performance
3. An overview of key financial planning perspectives that provide the basis for aligned measurement and performance
Deal Registration - Channel Chiefs Council Webinar - Jay McBain - Dec 2016Jay McBain
The Canadian Channel Chiefs Council (C4) is hosting a first of its kind webinar on a topic that has become the most hotly debated area in the channel today: deal registration. Taking place on Dec. 13th at 1 PM ET, the webinar will feature noted channel professional Jay McBain of ChannelEyes to outline what the future holds for deal registration programs in light of the recent announcement by Salesforce.com on its new Einstein tool.
Einstein is an artificial intelligence tool that promises to take all the data that organizations have dutifully been capturing to their CRM for years and put it to good use, at first making recommendations about what leads sales reps should call first, or what personalization path is most appropriate for a marketing campaign.
McBain, who was a channel executive at Lenovo and with AutoTask, intends to provide the audience of this webinar new information on how artificial intelligence and machine learning is going to impact the channel. He believes tools such as Einstein are an exciting new thing that’s going to rapidly change the way vendors look at deal registration today. McBain’s ChannelEyes organization works to provide real-time sales intelligence for channel professionals.
But Einstein is not the only topic of discussion for this webinar. McBain also plans on unveiling new strategies on deal registration for those who are still developing their channel structure and programs. He also has ideas for what to do in terms of conflict resolution and the rules of engagement when it comes to deal registration.
McBain also plans on answering questions from channel chiefs and other channel professionals at the webinar.
How do you choose the right channel incentives to match your strategy and accomplish your organizational goals? Is it science? Is it art?
In this presentation, Dan Overgaag, Principal for The Spur Group, Rod Baptie, Founder of Channel Focus/ Baptie & Co, and Steven Kellam VP of Global Alliances at 360insights shared and discussed a framework for how to choose and implement the right channel program to achieve transformational goals.
The ROI Dilemma: Aligning Marketing Priorities with Measurable PerformanceAllocadia Software
Despite steady advances in marketing execution and measurement technologies, B2B marketing leaders still struggle to measure marketing’s impact on the business. In this webinar, SiriusDecisions Research Director Ross Graber & Allocadia CMO James Thomas look at the current state of B2B marketing measurement and share guidance on how successful organizations align their business objectives with measurable marketing impact.
Join us to hear SiriusDecisions' research-based recommendations for how to:
- Establish a meaningful view of marketing’s contribution to revenue
- Develop measurement priorities, and align those priorities with marketing investments
- Structure a system of measurement that effectively demonstrates results.
Account-Based Marketing: Lessons In Scalability & Impact from 2 Client JourneysDemandbase
How do you scale account-based marketing (ABM)? That’s a critical question for many companies right now. Two SiriusDecisions clients, Medidata and Demandbase, are really getting it right with their efforts and we invite you to learn from them and see how to enhance your company’s ABM deployment. For Medidata, ABM in its first year delivered a 714% improvement in senior executive engagement and 159% improvement in marketing sourced pipeline in target accounts. For Demandbase, this meant close rates were doubled, and Annual Contract Values increased by more than 30%.
http://go.siriusdecisions.com/LessonsinScalabilityWebcast
Introduction to Integrated Marketing Solutions (IMS)IMS
IMS is a leader in providing innovative solutions that ignite brand performance.
We are a seasoned team of Solutionists with the experience and expertise to improve the performance of brands and brand teams.
We simplify the process of developing solutions that matter. We bring proven methods and deep expertise to help clients tackle challenges in key areas that are essential to brand performance: Strategy, Activation, Transformation and Advisory Services.
We welcome you to take a few moments to learn more about our firm.
This presentation explains Right Lane's integrated approach to managing your growth strategy.
1. Articulate a clear growth strategy
2. Align your resources with your strategy
3. Actively lead the program
4. Adopt effective disciplines to manage the program
5. Build and maintain a fact base
Starting with MDF programs, we'll identify the key challenges and highlight success criteria of traditional incentives. From there, we'll drill into why it's not just necessary, but imperative, that your incentive programs evolve beyond historical funding programs to the “new world” of channel incentives.
Marketing Operations: MObilizing Marketing For A Web 2.0 WorldClearAction
A sneak preview of my latest thinking, in which I parallel Web 2.0 and Marketing Operations. I have not presented this work live as of 5/11/09.
See https://ClearAction.com
For an updated version of this presentation: https://www.slideshare.net/clearaction/marketing-operations-the-engine-behind-predictive-analytics-127189835
Presented by Gary Katz at Predictive Analytics World, February 18, 2009 San Francisco, Calif.
See https://ClearAction.com
BSH Home Appliances Optimize Consumer Rebate ROI360insights
A digital transformation case study:
A long-standing client of 360insights, BSH Home Appliances was the beta client for 360’s enhanced Consumer Rebates portal and has continued to operate their rebate programs on the platform for nearly four years so far. During this time, they have consistently realized gains in client satisfaction, program ROI and their ability to continuously optimize their programs and spend through the insights the team has drawn from program data.
This presentation centres around a high-level discussion of the journey and subsequent advantages that BSH has found through embracing digital transformation of the consumer rebate programs.
The Power of Real Time Dashboards In Agile Development: Visualize & AttackTar...360insights
Mario Pareja's talk from Fall 2014 Node.js Meetup
Mario talked about how 360 leveraged Docker to distribute their production application coupled with a customized metrics dashboard app. Mario will explain the importance of the dashboard view at development time and how simple it was for 360 to run a production-like world on a laptop by leveraging Docker. Mario's goal is for everyone to leave the talk with practical examples and the confidence to leverage Docker to create and tear-down their own production-like worlds.
Capturing log entries and metrics is dead simple. It’s knowing what to capture that is difficult and we really don’t know if the data we’re capturing is going to be helpful until we visualize it. We get it wrong all the time, of course, but that’s the point here; what makes sense when you’re typing away in your editor often makes zero sense at the user level. Would you ship a new UI without ever looking at it?
I want everyone to re-think how we look at this - make that production insight a first-class citizen right from the get go, day one of starting to write the code.
Infographic: Sales Channel Incentive Fraud Trends For 2014360insights
Here are the top and emerging trends in channel and consumer promotion incentive fraud. The data are pulled from over 16M sales channel incentives and consumer rebate claims.
Great Places To Work Canada Conference 2014 - Keynote by Jason Atkins & Bruce...360insights
On April 16th, 2014, 360's CEO Jason Atkins and 360 investor Bruce Croxon (Dragon's Den, Lavalife, Round 13 Capital) presented a keynote at the Great Places To Work annual conference in Toronto, ON. The title of the presentation was "The Power Of Culture: Pushing From Words On The Wall to Living It Every Day." Here is the deck.
Cost Savings On Incentives Claims Through Superior Validation Practices360insights
In today’s competitive business environment, companies are constantly looking for ways to increase sales and brand awareness in an effort to improve their bottom-line. The challenge is, of course, that keeping ahead of fraudsters is a moving target. Fraud is an overlooked & unspoken problem, the simple fact is fraud is very prevalent and very costly.
In this webcast, Haris Khan, and Devon Reid from Electrolux Home Products discussed the holistic impacts of fraud within the channel incentive industry, why you should care and what steps you can take to prevent fraud in your incentive programs.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. AGENDA
+ Speaker Introductions
+ The Channel Transformation Challenge
+ Role of Channel Incentives
+ Core Incentive Planning Components
+ Q & A
3. Hello – A Brief Introduction of Your Presenters
Maria Chien
Service Director,
Channel Marketing Strategies
Maria is an industry thought leader in b-to-b channels with more than 20 years of
experience defining and implementing marketing and channel strategy. She is
experienced in a variety of disciplines including channel marketing, channel
readiness, partner enablement, partner program design and field marketing, and has
expertise in leading and executing innovative go-to-market strategies to and through
the channel.
Lisa Penn
Chief of Staff
Global Partner Marketing
Lisa brings over 20 years as an executive leader responsible for the development and
execution of business-critical channel initiatives driving innovation and best practice
across the global SAP partner eco system. She specializes in change management,
channel marketing & sales, business operations and results-based management.
Steven Kellam
Vice President,
Global Alliances
Steven is Vice President of Global Alliances at 360insights. Steven has decades of
experience and is a respected leader in channel incentives and marketing and has a
comprehensive end-to-end understanding of what it takes for brands to succeed
selling through complex sales channels.
15. WHICH MACRO TREND HAS HAD THE
BIGGEST IMPACT ON YOUR CHANNEL?
A.
Emergence of New
Partner Types
B.
Change in Buyer’s
Journey
C.
Born-in-the-Clouds
Resellers
D.
Other
16. Key Channel Transformation Challenges
Insights about how buyers
want to purchase b2b
offerings are essential for
driving growth and go-to-
market strategies aligned to
the buyer’s journey
Suppliers continue to struggle to
apply incentives, resulting in a
lack of effectiveness and ROI
Incentives often focus on past
performance, rather than on
influencing future behavior
Changing factors – such as
new routes to market,
emerging partner types and
new technology offerings –
are altering the way
incentives are created and
executed
Many partner programs have
not been transformed or
adapted to expanded routes to
market or to consolidate
disjointed programs
Suppliers must modernize
programs and incorporate
best practices
Best-in-class b2b
organizations struggle to
establish channel partner
programs that can support
their channel strategy and
growth objectives
PROGRAM GROWTH
ALIGNMENT
LACK OF PROGAM
TRANSFORMATION
ALIGNMENT TO BUYER’S
JOURNEY
INCENTIVE
EFFECTIVENESS
NEW INCENTIVE
METHODS
17. WHICH CHANNEL TRANSFORMATION
CHALLENGE IS MOST IMPORTANT TO YOU?
A.
Program Growth
Alignment
B.
Lack of Program
Transformation
C.
Alignment to the New
Buyer’s Journey
D.
Incentive
Effectiveness
E.
New Incentive
Methods
19. Positioning an incentive program
Planning the Right Incentive Program for Your Company
ALIGNMENT EXISTING EFFORTS
FUNDINGS EXECUTIVE SPONSORS TIMELINE
Do you have critical KPIs that
would benefit from an incentive
to drive awareness and
behavior?
Are your stakeholders (regional
or global) currently delivering
incentives? Best practice?
Extend & enhance?
Can you secure budget to fund
the start up, the maintenance
and the programs? Can the
region, product teams, sales or
marketing teams share
funding?
Every program that is partner
facing and requires budget,
MUST have an executive
sponsor. This leader often owns
the budget for the program.
What is the best time to launch
the program? New product
launch? Annual Kickoff?
Digital marketing enablement
End of quarter? (consider a
pilot)
OBJECTIVES
Are there partner behaviours
you need to drive? Do they
differ by partner type? By
location? By certification level?
DECISION MATRIX
20. Program Requirements
Identify Implementation Guidelines for Your Company
TAX & COUNTRY
GAME RULES
CORPORATE
COMPLIANCE
RULES OF
ENAGEMENT
PILOT, LAUNCH &
COMMUNICATE
REGIONAL &
LOCAL LT
SPONSORSHIP
Define ownership for
the management of
tax & country game/
program guidelines
Corporate compliance
is required; it may define
program parameters,
lengths and award
amounts
Define owners for overall
program management,
program development,
comms and
reconciliation
Sponsorship from your
regional leadership is
required to secure
approval, drive
adoption and establish
goals & targets
When working with
incentive programs,
proper timely
documentation is
mandatory
PLANNING & IMPLEMENTATION GUIDELINES
21. Ongoing Focus is Required
Program Management Ensures Program Longevity
PROGRAM MANAGEMENT
STAKEHOLDER MANAGEMENT
SALES MARKETING PRODUCT ENABLE SALES SALES SALESMARKETING
DESIGN DESIGN DESIGN DESIGN DESIGN DESIGN DESIGN DESIGN
DEVELOP
LAUNCH
DEVELOP
LAUNCH
DEVELOP
LAUNCH
DEVELOP
LAUNCH
DEVELOP
LAUNCH
DEVELOP
LAUNCH
DEVELOP
LAUNCH
DEVELOP
LAUNCH
BUSINESS NEED
Understand your business and how the program
supports current and future strategic efforts.
Expand use to grow program ‘stickiness’.
SPONSORSHIP
Update your executive stakeholders on a regular
cadence. Report results and highlight successes
to a broad base of stakeholders.
FUNDING
Ensure your programs are integrated into annual
planning processes. Position incentives for critical
efforts requiring behavioral transformation.
22. HOW IMPORTANT ARE INCENTIVES
TO DRIVING CHANNEL TRANSFORMATION?
Very Important Important So-So Less Important Not Important
24. Core Incentive Planning Components
What are you trying
to achieve?
Which channel segments
are you targeting?
What the best incentive for
the persona & behavior?
What behavior needs to
be influence?
GOALS PARTNERS INCENTIVEBEHAVIORS
Incentive Planning starts with a clear goal, a target audience and behavior, and a
program designed to achieve the goal through behavioral change.