An increasing number of b-to-b channel organizations are shifting greater demand creation responsibility to their partners. To do so effectively, suppliers must gain a better understanding of partners’ sales and marketing capabilities, enable partners to use the marketing programs they provide and motivate them to execute. In today’s competitive channel environment, channel marketers struggle to forge stronger relationships with their channel partners, align their partners with the right programs to deliver optimal results, and clearly demonstrate ROI.
In this session, Maria Chien, service director of Channel Marketing Strategies for SiriusDecisions, will introduce a best-in-class methodology for driving greater engagement and performance with channel partners with an emphasis on uniting the elements that drive rapid revenue growth through partners.
Channel marketers may finally be getting the respect they deserve for their ability to drive revenue and generate brand awareness. But as companies count on them to boost business, the pressure is on to achieve increasingly higher goals.
During this session, Laz Gonzalez, Chief Strategy Officer at Zift Solutions, discusses with panelists Jacqueline Woods, Chief Marketing Officer for IBM Global Business Partners and Lisa Penn, Senior Director of Global Channel Marketing Strategic Initiatives for SAP some of the key opportunities and challenges they believe should be top of mind with channel marketers.
Discover how to use a set of shared sales and marketing goals and metrics to deliver consistent messages across channels. In this session, Julia Stead will share how to measure marketing’s impact on revenue, and leverage key insights to create more personalized content experiences for buyers.
Marketers make a lot of sales tech decisions. It’s important to have a framework that identifies the various inflection points where technology can impact sales, not just at the top of the funnel, but throughout its entirety. In this session, you’ll get a practical framework to take back with you and apply immediately. If you’ve wondered what more you can do to help sales drive revenue, you won’t want to miss this session.
Channel marketers are increasingly seeking to prove their contribution to partner revenue. At their disposal are three types of activities: “to-“, “through” and “for” channel marketing. While each offers distinct tactics and delivery options, all must work in unison to drive performance.
In this session you will learn why integration matters when delivering to-through-for channel marketing programs and why functions, processes and platforms need to be integrated to realize a measurable return on their channel marketing investment.
Content has emerged as one of the key factors in the B2B decision-making process, not only in early engagement, but also in the latter stages of selection and validation. In this panel discussion, leading executives will share case study examples and insights into how:
-Marketers are helping to automate and curate tailored content experiences for key target audiences;
-Measurement, insights and analytics are helping sales teams be more responsive to the needs of buyers;
-Sales teams are delivering customized content experiences to help support ABM initiatives, and
-Organizations large and small are scaling content experiences across a variety of accounts.
The Journey From Chaos To True Agility: How B2B Brands Are Applying Agile Mar...G3 Communications
The theory of Agile marketing sounds great. Who doesn’t want more work, of a higher quality, in less time? But what’s going on behind the theory?
This fast-paced session from one of the world’s leading Agile marketing experts will explore the realities of Agile in the world of marketing. We’ll explode common myths, investigate real world case studies, and finally explore small steps you can take to improve your own agility right away.
In this session kicking off the Sales Impact Summit, SiriusDecisions analyst Rachel Young will share models and best practices the firm has developed to help marketing and sales create sales messaging and content that engages buyers wherever they are in their purchase decision process. In addition, Young will share insights into how leading B2B organizations are enabling sales with the knowledge they need about markets, buyers and the competition, as well as the structure of an effective sales presentation.
In 2017, a survey of more than 200 B2B sales leaders addressed key questions and opinions around marketing tactics, deliverables and alignment. While the results show that both groups are inching towards alignment, marketers will be interested in some of the responses. Join us for this session as this sales and marketing duo present the findings in a fun and interactive way!
Channel marketers may finally be getting the respect they deserve for their ability to drive revenue and generate brand awareness. But as companies count on them to boost business, the pressure is on to achieve increasingly higher goals.
During this session, Laz Gonzalez, Chief Strategy Officer at Zift Solutions, discusses with panelists Jacqueline Woods, Chief Marketing Officer for IBM Global Business Partners and Lisa Penn, Senior Director of Global Channel Marketing Strategic Initiatives for SAP some of the key opportunities and challenges they believe should be top of mind with channel marketers.
Discover how to use a set of shared sales and marketing goals and metrics to deliver consistent messages across channels. In this session, Julia Stead will share how to measure marketing’s impact on revenue, and leverage key insights to create more personalized content experiences for buyers.
Marketers make a lot of sales tech decisions. It’s important to have a framework that identifies the various inflection points where technology can impact sales, not just at the top of the funnel, but throughout its entirety. In this session, you’ll get a practical framework to take back with you and apply immediately. If you’ve wondered what more you can do to help sales drive revenue, you won’t want to miss this session.
Channel marketers are increasingly seeking to prove their contribution to partner revenue. At their disposal are three types of activities: “to-“, “through” and “for” channel marketing. While each offers distinct tactics and delivery options, all must work in unison to drive performance.
In this session you will learn why integration matters when delivering to-through-for channel marketing programs and why functions, processes and platforms need to be integrated to realize a measurable return on their channel marketing investment.
Content has emerged as one of the key factors in the B2B decision-making process, not only in early engagement, but also in the latter stages of selection and validation. In this panel discussion, leading executives will share case study examples and insights into how:
-Marketers are helping to automate and curate tailored content experiences for key target audiences;
-Measurement, insights and analytics are helping sales teams be more responsive to the needs of buyers;
-Sales teams are delivering customized content experiences to help support ABM initiatives, and
-Organizations large and small are scaling content experiences across a variety of accounts.
The Journey From Chaos To True Agility: How B2B Brands Are Applying Agile Mar...G3 Communications
The theory of Agile marketing sounds great. Who doesn’t want more work, of a higher quality, in less time? But what’s going on behind the theory?
This fast-paced session from one of the world’s leading Agile marketing experts will explore the realities of Agile in the world of marketing. We’ll explode common myths, investigate real world case studies, and finally explore small steps you can take to improve your own agility right away.
In this session kicking off the Sales Impact Summit, SiriusDecisions analyst Rachel Young will share models and best practices the firm has developed to help marketing and sales create sales messaging and content that engages buyers wherever they are in their purchase decision process. In addition, Young will share insights into how leading B2B organizations are enabling sales with the knowledge they need about markets, buyers and the competition, as well as the structure of an effective sales presentation.
In 2017, a survey of more than 200 B2B sales leaders addressed key questions and opinions around marketing tactics, deliverables and alignment. While the results show that both groups are inching towards alignment, marketers will be interested in some of the responses. Join us for this session as this sales and marketing duo present the findings in a fun and interactive way!
Rethinking, Reimagining and Rebooting Digital MarketingG3 Communications
With 25 years of digital marketing under our belts, many brands and professionals have built rigid perceptions of what works best for what. The truth is, digital keeps evolving and we have to constantly rethink what is possible and what might even be overlooked.Backed by his latest research, long-time creative executive and digital strategist Mat Zucker will share how evolved enterprises can use various owned touchpoints (web, social, search, events, chat) in new ways.
Smarketing: Combining The Right Sales Tools & Marketing Messages To Grow Pipe...G3 Communications
Now more than ever marketers must enable sales with the right tools, content and messaging to grow win rates. In this session, you will learn how important it is for marketers to partner with sales enablement/product marketing/sales leadership to ensure proper messaging is used to improve campaign ROI. Key takeaways will include:
How to work with product marketing and sales enablement to nail your messaging;
What can marketing do to deliver the right content that sales will actually use; and
What tools/resources should marketing provide for sales to be more effective with marketing campaigns.
Applying Personas And Message Maps To Optimize Channel MarketingG3 Communications
Marketers have been using persona-based research to drive awareness, nurture leads, close business, and delight their customers. For channel marketers who rely on partners in the form of distributors, resellers and other subject-matter experts to contribute to their go-to-market efforts, these same persona-driven strategies are just as critical.
In this session, you’ll learn how to implement persona research in your channel and what types of persona-based content will yield the greatest results for both recruiting and engaging your channel partners.
Building A Pipeline SWAT Team: How Sales & Marketing Aligns To Drive Pipeline...G3 Communications
An ABM strategy is only as good as the sellers and SDRs that support it. Without tight sales and marketing alignment on account selection, prospect follow-up and marketing tactics, ABM campaigns are certain to fall flat.
In this session FinancialForce’s CMO Fred Studer and Director of Demand Generation Ciaran Mahoney will discuss the company’s ABM journey and the organizational changes that were required to bring sales and marketing closer together.
3 Creative Ways Marketers Can Enable Sales Teams Across RegionsG3 Communications
When you ask salespeople what they need from marketing, ten out of ten will tell you that they need high-quality leads. Lead generation is important, that is a given. But there are other ways to help your sales teams. Pam Didner, author of Global Content Marketing and B2B marketing consultant, will help you look at your inbound and outbound marketing communications holistically and identify ways to scale marketing support across regions to your sales teams.
Building the New Marketing Team: Secrets From Top RecruitersG3 Communications
A business today is only as good as its people. But how can B2B organizations determine the roles they need to compete and differentiate in their market? Most of all, how can they find the right people to fill those roles for the long term?
It's a new era for B2B marketers to be brave and deliver great impact on revenue! Marketers are taking charge of selecting target accounts, delivering insights to sales, driving deep engagement with target accounts, and changing the way world-class B2B revenue teams measure success.
In this session, you'll learn 10 key lessons for success with ABM. Hosted by Sangram Vajre, Co-Founder & CMO at Terminus, Founder of #FlipMyFunnel, and author of "Account-Based Marketing For Dummies," session attendees will learn how to make the ABM dream a reality.
How to Unify Sales and Marketing as Revenue RockstarDemandbase
During this session, attendees will get actionable insights on how to:
- Get both teams in tune with sales and marketing motions that ladder up to the Account-Based Segmentation model.
- Communicate more effectively with both formal working groups and informal cross-team banter.
- Build personalized intent cadences into your SDR onboarding plan for higher engagement + intent, decreased ramp times, and more efficient prospecting.
- Generate predictable pipeline by leveraging playbooks that track buying signals for proactive, personalized outreach.
When it comes to Account-Based Marketing, personalization is key...and expected nowadays. But how do you segment your Total Addressable Market in a meaningful and actionable way? Join Beth Tiltges, Director of Field and Customer Marketing at Demandbase for a look into new ways to create, prioritize and take action on key segments for your business.
ABM Beyond The Hype: What High Growth Organizations Do DifferentlyG3 Communications
Account-based marketing (ABM) has been a hot topic in b-to-b for a while now, and for good reason. Organizations successfully implementing ABM are reporting increased engagement, better win rates and larger average deal sizes – to name just a few measurable benefits.
In this session, Matt Senatore, Account-Based Marketing Service Director for SiriusDecisions, will reveal key elements that best practice ABM organizations perform, have in place or invest in and provide a framework to help you see if your organization is optimized for ABM.
Fostering Connection & Engagement: Guidance for Healthcare Marketers Pivoting...Demandbase
Due to COVID-19, along with just about everyone else, tens of thousands of pharmaceutical representatives are now “working from home”. This has created an engagement void that drug makers are now filling with websites, apps and other digital tools, in an effort to maintain some semblance of interaction with the doctors who prescribe their treatments. How do we make sense of this new digital ecosystem?
How Account-Based Marketing Increases Close Rates by More Than 57%Demandbase
Most B2B marketers have accepted that the sales team will never be satisfied with their efforts. Buyers are moving online and conducting more than 2/3 of their research anonymously before contacting a vendor, leaving sales and marketing pointing fingers at each other as to why they are missing their forecasts. But there is a way to break the cycle and beat those forecasts; and it’s called Account-Based Marketing (ABM).
During the interactive webinar, we’ll discuss how ABM is delivering on the promise of B2B marketing and sales performance by:
- Aligning the focus of both marketing and sales to work in harmony, not silos
- Making marketing and sales more effective by focusing on what matters the most; accounts
- Understanding the nature of a B2B Buyer and using the right metrics to measure success
- Increasing close rates by more than 57% and Annual Contract Values by more than 30%
The Next Generation of B2B Advertising: A Conversation with SiriusDecisionsDemandbase
Today’s B2B advertisers are increasingly adopting an Account-Based Marketing (ABM) approach for their media spend. The “why” is clear — focusing on a prioritized list of companies, better aligning with sales, and measurement that reflects real business outcomes.
But ABM also introduces new challenges. How should advertisers define their buying committee? How can they actually reach them? And what does it mean to treat digital ads as a full-funnel channel rather than an awareness play?
Join SiriusDecisions and Demandbase for this webinar, featuring insights on all of the above, as well as a preview of Demandbase’s next-generation Targeting Solution.
How to Create and Measure an Account-Based Marketing StrategyDemandbase
Whether your company is already up and running with an Account-Based Marketing strategy or just beginning to dabble in it, you’ll find that tracking the right metrics is key to ensuring ROI. It’s critical to find out what’s working and change what’s not, so you can focus your efforts as you plan for the year ahead.
During this webinar, Nani Jansen, a Demandbase ABM practitioner, will provide key insights into refining your ABM efforts, including how to:
- Build an ABM strategy and measurement program tailored to it
- Identify the key metrics that matter
- Use analytics to refine targeting and personalization and
- Evaluate performance across the entire sales and marketing funnel
TechTarget and SimpliVity Case Study: Turning better market visibility into c...TechTarget
Whether you’re a disruptor or market leader, keeping your sights laser focused on what really moves the revenue needle is a real challenge. Like you, SimpliVity needed to differentiate their value proposition from competition already in the market, and then translate that directly into real revenue-based results. By taking advantage of TechTarget’s holistic visibility into market activity, SimpliVity intercepted and engaged prospects they otherwise couldn’t have.
Learn how SimpliVity accomplished their objectives leveraging TechTarget’s real purchase intent insight. See how, in just a year, they were able to grow their in-market purchase consideration from almost nothing to 24% and drive serious bottom line momentum.
In this session, you will learn how to:
- Use intent insights to pinpoint market opportunities — before your competition sees them
- Expand your sphere of influence beyond your “owned” channels to capture your share of available demand in the age of the empowered buyer
- Weave B2B intent data into your marketing mix for more effective conversion rates across the funnel
- See, find and engage in-market buyers who don’t know you or know why they should seriously consider your solutions
Beyond the Basics of ABM: Using Account-Based Strategies to Unite Sales & Mar...InsideView
Account-Based Marketing is a red-hot topic. There’s a seemingly endless amount of information about why ABM is important, what tools you should be utilizing, and measures of success. But we’ve been so focused on the high-level components that we’ve overlooked the operational elements of ABM that will make or break our success.
It’s time to get beyond the basics. Learn from the sales and marketing teams at InsideView about how they aligned their teams to orchestrate a successful ABM Program.
During this session we’ll discuss actionable and specific ways to create a successful ABM program, how to align sales and marketing teams to drive toward the same success metrics, and tested and successful program tactics.
Attendees will go back to the office equipped to:
- Identify the right targets for your program
- Use insights to scale personalized ABM “plays”
- Orchestrate motions between demand gen and sales development
- Avoid common obstacles to operationalizing ABM
Join Mindmatrix's Kevin Hospodar and SiriusDecision's Kathy Freeman Contreras, as they discuss-
-The most effective means for delivering lead generating programs that achieve the highest adoption rates and ROI
-How you can drive better engagement and marketing performance with partners
-The 4 phases of the SiriusDecisions Fast-Tracking Channel Demand Model
-How you can prepare for a successful sales enablement project
Rethinking, Reimagining and Rebooting Digital MarketingG3 Communications
With 25 years of digital marketing under our belts, many brands and professionals have built rigid perceptions of what works best for what. The truth is, digital keeps evolving and we have to constantly rethink what is possible and what might even be overlooked.Backed by his latest research, long-time creative executive and digital strategist Mat Zucker will share how evolved enterprises can use various owned touchpoints (web, social, search, events, chat) in new ways.
Smarketing: Combining The Right Sales Tools & Marketing Messages To Grow Pipe...G3 Communications
Now more than ever marketers must enable sales with the right tools, content and messaging to grow win rates. In this session, you will learn how important it is for marketers to partner with sales enablement/product marketing/sales leadership to ensure proper messaging is used to improve campaign ROI. Key takeaways will include:
How to work with product marketing and sales enablement to nail your messaging;
What can marketing do to deliver the right content that sales will actually use; and
What tools/resources should marketing provide for sales to be more effective with marketing campaigns.
Applying Personas And Message Maps To Optimize Channel MarketingG3 Communications
Marketers have been using persona-based research to drive awareness, nurture leads, close business, and delight their customers. For channel marketers who rely on partners in the form of distributors, resellers and other subject-matter experts to contribute to their go-to-market efforts, these same persona-driven strategies are just as critical.
In this session, you’ll learn how to implement persona research in your channel and what types of persona-based content will yield the greatest results for both recruiting and engaging your channel partners.
Building A Pipeline SWAT Team: How Sales & Marketing Aligns To Drive Pipeline...G3 Communications
An ABM strategy is only as good as the sellers and SDRs that support it. Without tight sales and marketing alignment on account selection, prospect follow-up and marketing tactics, ABM campaigns are certain to fall flat.
In this session FinancialForce’s CMO Fred Studer and Director of Demand Generation Ciaran Mahoney will discuss the company’s ABM journey and the organizational changes that were required to bring sales and marketing closer together.
3 Creative Ways Marketers Can Enable Sales Teams Across RegionsG3 Communications
When you ask salespeople what they need from marketing, ten out of ten will tell you that they need high-quality leads. Lead generation is important, that is a given. But there are other ways to help your sales teams. Pam Didner, author of Global Content Marketing and B2B marketing consultant, will help you look at your inbound and outbound marketing communications holistically and identify ways to scale marketing support across regions to your sales teams.
Building the New Marketing Team: Secrets From Top RecruitersG3 Communications
A business today is only as good as its people. But how can B2B organizations determine the roles they need to compete and differentiate in their market? Most of all, how can they find the right people to fill those roles for the long term?
It's a new era for B2B marketers to be brave and deliver great impact on revenue! Marketers are taking charge of selecting target accounts, delivering insights to sales, driving deep engagement with target accounts, and changing the way world-class B2B revenue teams measure success.
In this session, you'll learn 10 key lessons for success with ABM. Hosted by Sangram Vajre, Co-Founder & CMO at Terminus, Founder of #FlipMyFunnel, and author of "Account-Based Marketing For Dummies," session attendees will learn how to make the ABM dream a reality.
How to Unify Sales and Marketing as Revenue RockstarDemandbase
During this session, attendees will get actionable insights on how to:
- Get both teams in tune with sales and marketing motions that ladder up to the Account-Based Segmentation model.
- Communicate more effectively with both formal working groups and informal cross-team banter.
- Build personalized intent cadences into your SDR onboarding plan for higher engagement + intent, decreased ramp times, and more efficient prospecting.
- Generate predictable pipeline by leveraging playbooks that track buying signals for proactive, personalized outreach.
When it comes to Account-Based Marketing, personalization is key...and expected nowadays. But how do you segment your Total Addressable Market in a meaningful and actionable way? Join Beth Tiltges, Director of Field and Customer Marketing at Demandbase for a look into new ways to create, prioritize and take action on key segments for your business.
ABM Beyond The Hype: What High Growth Organizations Do DifferentlyG3 Communications
Account-based marketing (ABM) has been a hot topic in b-to-b for a while now, and for good reason. Organizations successfully implementing ABM are reporting increased engagement, better win rates and larger average deal sizes – to name just a few measurable benefits.
In this session, Matt Senatore, Account-Based Marketing Service Director for SiriusDecisions, will reveal key elements that best practice ABM organizations perform, have in place or invest in and provide a framework to help you see if your organization is optimized for ABM.
Fostering Connection & Engagement: Guidance for Healthcare Marketers Pivoting...Demandbase
Due to COVID-19, along with just about everyone else, tens of thousands of pharmaceutical representatives are now “working from home”. This has created an engagement void that drug makers are now filling with websites, apps and other digital tools, in an effort to maintain some semblance of interaction with the doctors who prescribe their treatments. How do we make sense of this new digital ecosystem?
How Account-Based Marketing Increases Close Rates by More Than 57%Demandbase
Most B2B marketers have accepted that the sales team will never be satisfied with their efforts. Buyers are moving online and conducting more than 2/3 of their research anonymously before contacting a vendor, leaving sales and marketing pointing fingers at each other as to why they are missing their forecasts. But there is a way to break the cycle and beat those forecasts; and it’s called Account-Based Marketing (ABM).
During the interactive webinar, we’ll discuss how ABM is delivering on the promise of B2B marketing and sales performance by:
- Aligning the focus of both marketing and sales to work in harmony, not silos
- Making marketing and sales more effective by focusing on what matters the most; accounts
- Understanding the nature of a B2B Buyer and using the right metrics to measure success
- Increasing close rates by more than 57% and Annual Contract Values by more than 30%
The Next Generation of B2B Advertising: A Conversation with SiriusDecisionsDemandbase
Today’s B2B advertisers are increasingly adopting an Account-Based Marketing (ABM) approach for their media spend. The “why” is clear — focusing on a prioritized list of companies, better aligning with sales, and measurement that reflects real business outcomes.
But ABM also introduces new challenges. How should advertisers define their buying committee? How can they actually reach them? And what does it mean to treat digital ads as a full-funnel channel rather than an awareness play?
Join SiriusDecisions and Demandbase for this webinar, featuring insights on all of the above, as well as a preview of Demandbase’s next-generation Targeting Solution.
How to Create and Measure an Account-Based Marketing StrategyDemandbase
Whether your company is already up and running with an Account-Based Marketing strategy or just beginning to dabble in it, you’ll find that tracking the right metrics is key to ensuring ROI. It’s critical to find out what’s working and change what’s not, so you can focus your efforts as you plan for the year ahead.
During this webinar, Nani Jansen, a Demandbase ABM practitioner, will provide key insights into refining your ABM efforts, including how to:
- Build an ABM strategy and measurement program tailored to it
- Identify the key metrics that matter
- Use analytics to refine targeting and personalization and
- Evaluate performance across the entire sales and marketing funnel
TechTarget and SimpliVity Case Study: Turning better market visibility into c...TechTarget
Whether you’re a disruptor or market leader, keeping your sights laser focused on what really moves the revenue needle is a real challenge. Like you, SimpliVity needed to differentiate their value proposition from competition already in the market, and then translate that directly into real revenue-based results. By taking advantage of TechTarget’s holistic visibility into market activity, SimpliVity intercepted and engaged prospects they otherwise couldn’t have.
Learn how SimpliVity accomplished their objectives leveraging TechTarget’s real purchase intent insight. See how, in just a year, they were able to grow their in-market purchase consideration from almost nothing to 24% and drive serious bottom line momentum.
In this session, you will learn how to:
- Use intent insights to pinpoint market opportunities — before your competition sees them
- Expand your sphere of influence beyond your “owned” channels to capture your share of available demand in the age of the empowered buyer
- Weave B2B intent data into your marketing mix for more effective conversion rates across the funnel
- See, find and engage in-market buyers who don’t know you or know why they should seriously consider your solutions
Beyond the Basics of ABM: Using Account-Based Strategies to Unite Sales & Mar...InsideView
Account-Based Marketing is a red-hot topic. There’s a seemingly endless amount of information about why ABM is important, what tools you should be utilizing, and measures of success. But we’ve been so focused on the high-level components that we’ve overlooked the operational elements of ABM that will make or break our success.
It’s time to get beyond the basics. Learn from the sales and marketing teams at InsideView about how they aligned their teams to orchestrate a successful ABM Program.
During this session we’ll discuss actionable and specific ways to create a successful ABM program, how to align sales and marketing teams to drive toward the same success metrics, and tested and successful program tactics.
Attendees will go back to the office equipped to:
- Identify the right targets for your program
- Use insights to scale personalized ABM “plays”
- Orchestrate motions between demand gen and sales development
- Avoid common obstacles to operationalizing ABM
Join Mindmatrix's Kevin Hospodar and SiriusDecision's Kathy Freeman Contreras, as they discuss-
-The most effective means for delivering lead generating programs that achieve the highest adoption rates and ROI
-How you can drive better engagement and marketing performance with partners
-The 4 phases of the SiriusDecisions Fast-Tracking Channel Demand Model
-How you can prepare for a successful sales enablement project
Account Based Sales for Key Account GrowthRevegy, Inc.
According to SiriusDecisions, the recent buzz around account based sales reflects a long overdue need to enhance the way companies do account management...by breaking out of the status quo and exploring new, innovative approaches to the age-old concept of account planning, companies like Oracle are driving immediate pipeline growth from their most strategic customers.
Learn how world-class sales organizations are applying modern, account-based selling techniques to grow existing revenues:
The critical missing element that prevent account teams from discovering more immediate revenue opportunities
Why traditional approaches to account planning fail and what the most successful programs have in common
The best practices framework that companies like Oracle, JDA and BlackLine use to drive organic growth
Program updates
Digital Service Partner Program
Version 3.0
LaunchPoint Accelerate Program
Re-Imagined Technology Partner Program
Partner Marketing Program
ABM, LaunchPoint, Commercial & Enterprise Fast-Starts, Field Events, Resellers
Co-Delivery & Maturity Programs
Channel Transformation & The Role of Incentives360insights
How do you go about designing effective incentive programs that incorporate best practices, achieve transformational goals and positively impact channel behavior? At our recent webinar, Channel Transformation: Influencing Behavior with Incentives, presenters, Maria Chien, Service Director, Channel Marketing Strategies @SiriusDecisions, Lisa Penn, Chief of Staff, Global Partner Marketing @SAP, and Steve Kellam, VP of Global Alliances @360insights outline key tactics on how to do this.
360insights' Webinar: 8 Essentials for a Successful MDF & Co-Op Marketing Pro...360insights
How can we as incentive program managers increase channel satisfaction with our MDF and Co-Op marketing efforts? Diane Krakora, CEO of Partner Path and 360insights' VP of Alliances, Steven Kellam recently got together to shed light on this very topic. We had so many questions that the webinar went quite a bit over its allotted time window, but that's good – it shows that channel marketing professionals are engaged. They want to know more, and they want to do better work. You can watch the replay of the webinar in its entirety by searching for the blog post on our site of the same name as this deck.
Starting with MDF programs, we'll identify the key challenges and highlight success criteria of traditional incentives. From there, we'll drill into why it's not just necessary, but imperative, that your incentive programs evolve beyond historical funding programs to the “new world” of channel incentives.
Deep dive digital innovation - Advance your customer’s business potentialMarketo
Challenges to Increasing Activity & Engagement
Many think small and don’t use capabilities of Marketing Automation
Magic Bullet Syndrome: “just turn it on and it will increase revenue”
CMO and CIO treat marketing platforms like an IT project
Staff untrained past basic functionality
Teams not aligned on business strategy
Margaret Dawson defines integrated marketing and the required components of an integrated marketing plan. You can use this template to set up your marketing program for success. From performing a market analysis and SWOT to establishing the right strategies and objectives to establishing the right metrics - and then putting an action plan together based on all of that.
The ROI Dilemma: Aligning Marketing Priorities with Measurable PerformanceAllocadia Software
Despite steady advances in marketing execution and measurement technologies, B2B marketing leaders still struggle to measure marketing’s impact on the business. In this webinar, SiriusDecisions Research Director Ross Graber & Allocadia CMO James Thomas look at the current state of B2B marketing measurement and share guidance on how successful organizations align their business objectives with measurable marketing impact.
Join us to hear SiriusDecisions' research-based recommendations for how to:
- Establish a meaningful view of marketing’s contribution to revenue
- Develop measurement priorities, and align those priorities with marketing investments
- Structure a system of measurement that effectively demonstrates results.
Mind the Gap 2: Marketing Operations in Age of DisruptionAprimo
While marketing operations capabilities are a requirement for today’s b-to-b marketing organizations, they can choose from a variety of approaches to execute those capabilities. The key to success is matching an organization’s situation and requirements to the right execution model.
In this webinar Jeff Clark (Research Director at SiriusDecisions) and Ed Breault (VP Marketing at Aprimo) will define the organizational choices for executing marketing operations responsibilities and the advantages and risks associated with each choice, addressing the topics such as organizational model and responsibilities and technology platform.
The New Requirements for Building a Modern B2B Customer ExperienceAcquia
People are picky. They are hard to please. They can be indifferent to your brand. It's your job to make sure they aren't.
To compete, all marketers know they need to deliver the right content, at the right time, on the right channel. But unifying data across sources and delivering personalized experiences across multiple channels is far easier said than done. Meanwhile, the marketers that do manage to collect actionable data for personlization run the risk of scaring away prospects when “personalized” misses the mark, or worse, turns into “creepy.”
Join our webinar on Wednesday, 8/28 @ 10:00AM ET to hear how Acquia, Mautic & Sirius Decisions define personalization and detail what it takes to successfully execute campaigns that actually deliver business results.
In this webinar, we'll cover:
-The essential elements of B2B personalization
-Best practices for building programs that map to the buyer's journey
-Why a strong digital foundation is critical for scaling customized experiences with prospects and customers
-How you can leverage technology to meet your personalization and multichannel marketing demands
Cross-Sell and Upsell Strategies in the ChanneleCoast
Laz Gonzalez from SiriusDecisions and Juliann Grant from eCoast Marketing discuss the key factors in implementing successful cross selling campaigns in the channel. Suppliers want to expand their footprint within their reseller client bases and capture new market share. Meeting growth targets from indirect channels can be challenging, since many resellers are not exclusive and represent multiple suppliers to best compete in the market.
Similar to A Roadmap For Driving Better Engagement And Fueling Marketing Performance With Partners (20)
The First Annual Killer Content Awards recognize organizations that have raised the
bar in content marketing tactics. Winners were formally honored at an awards ceremony
April 24, 2012 in New York City at The Times Center, during DemandGen Report’s B2B Content2Conversion Conference, an industry-first educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies.
Experiential Retail: New Data Reveals the Opportunities (and Challenges) of T...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1943213/38846AF00F46D5307C0D6A919EC74D9C
"Retailers across categories are rethinking their brick-and-mortar strategies, shifting from pushing sales to building communities. In fact, new data from Retail TouchPoints and TimeTrade reveals that more brands are experimenting with pop-ups, product launch events, influencer events and classes to drive in-store traffic, build local engagement and even drive bottom-line results. During this webinar, RTP and TimeTrade will provide an exclusive first look at the results, delving into:
• Trends in experiential retail, including top tactics, promotion and amplification trends, and more;
• Common challenges in experiential strategy and execution; and
• Missed opportunities and areas where retailers can improve."
Building Customer Success With Enhanced Employee EngagementG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1956171/6FBD87FB123A769E1C9499F4CDC6E922
"Successful retailers recognize that their front-line employees are much more than just shelf-stockers and cashiers: they are absolutely critical to creating the kind of unique, memorable customer experiences that differentiate a retail brand. Unless their employees feel that they are an engaged, vital part of the shopping experience, retailers are finding that it’s nearly impossible for them to execute on customer experience (CX) initiatives.
By tapping into the Voice of the Employee (VoE) — which involves collecting, managing and acting on employee feedback — and by linking it to Voice of the Customer (VoC) programs, retailers can get the data they need to enhance employee engagement. And with Millennials and Gen Z employees entering the workforce, their desire for finding connection and purpose at their jobs increases the necessity and value of such programs.
This Retail TouchPoints Connected Consumer Series webinar, sponsored by Medallia, will use real-world retailer examples to explore how VoE and VoC can be successfully linked, and how retailers can use the data and insights generated by these communication initiatives to build employee engagement, enhance the customer experience and boost the bottom line. Additionally, attendees will learn what’s needed to establish a VoE program; what to look for in a partner; and how best to use the information that the program generates to achieve desired business results."
Learn How Top Retailers are Winning the Last Mile With Delivery Experience Ma...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1959223/858371423C975CB61D19288C605A108C
"The last mile has become a customer experience battleground for retailers, but it’s one that brands can win. While Amazon has raised consumer expectations around delivery speed, what shoppers really want are delivery options tailored to their needs — including self-service options; visibility into where and how their delivery will arrive; and no-hassle resolution when issues do occur. Retailers that focus on last-mile improvements reap benefits such as higher NPS scores, increased AOV and greater customer loyalty.
In this Connected Consumer Series webinar from Retail TouchPoints, sponsored by Convey, attendees will learn how Delivery Experience Management (DEM) provides the single source of last-mile data and tools needed so that retailers can actively manage deliveries efficiently, at scale. Nearly 12% of all shipments encounter some kind of issue, from delays to damaged packages — retailers can either head off problems before they occur, or quickly resolve them to the customer’s satisfaction. With DEM, retailers can ensure customers get their orders how and when they expect, taking intelligent action to correct issues along the way and uphold brand promises.
DEM best practices from retailers including Grove Collaborative, Uncommon Goods and Neiman Marcus will illustrate how retailers can proactively turn around negative shipping experiences, and often avoid them altogether. Expert commentary from a leading industry analyst will identify key last mile challenges and reveal what retailers can do to address them, resulting in efficient transportation, top line growth, and happier customers."
Leveraging Omnichannel Trends for E-Commerce Marketplace SuccessG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1963090/8D083B7B55462D75E842E96A689457C3
"From Amazon opening physical stores to Facebook opening a marketplace, the retail world is changing. Fast. And consumer behavior is the driving force behind much of that change. Brands and retailers have shifted toward “omnichannel” strategies across the retail landscape to target the increasing number of consumer touchpoints as well as the convergence of channels, business models and customer experiences. But e-commerce marketplaces are still a vital part of this changing landscape.
In this webinar, we’ll talk about recent consumer trends and specifically how brands and retailers can leverage e-commerce marketplaces to capitalize on them.
You’ll learn:
• An overview of omnichannel 2.0: Stores, delivery, mobile and voice
• Why marketplaces fit in well with current omnichannel trends
• Which domestic and international marketplaces you should consider
• How to win on marketplaces through more visibility
• And more"
The Store is Media: Reengineering Frontline Teams for the New Age of RetailG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1963727/632C5E2064B82920B10916ACEA80499E
"The physical store is by far the most powerful media channel your brand has - a living, breathing, experiential story about your brand, your values and the things you sell. The new role of stores is not simply to distribute products, but to distribute remarkable and memorable experiences. The question is, who are the people entrusted with bringing your brand story to life? What cultural onboarding, training, skills and tools do your frontline staff need in order to be your stand-out storytellers - the trusted voice and face of your brand.
Join us on April 2 to learn how pioneering brands are reengineering their frontline teams for the new age of retail where the customer is king and experience is everything."
Access the full event here: https://event.on24.com/wcc/r/1828218/4A38B85D06648AB3305659E6CBC56924
This session will provide a blueprint of how top brands are integrating ecommerce, POS and order management to provide seamless a shopping experience across channels. By providing scenarios of real-life shopping journeys, the session would highlight how retail brands are using cloud systems to innovate and keep up with fast-moving market dynamics.
Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1830314/96CA67060DE107FBB5BB20AE05F86E56
"Let’s face it, customers don’t care about ""omnichannel"" - they just want a seamless and unified experience relevant to their needs. To meet customer expectations, retailers must consider the entire customer journey in their acquisition and retention strategies to optimize life time value. In this session, we will explore how to use customer journey mapping to design differentiated experiences across all customer-facing channels and share best practices for achieving a truly unified and seamless retail approach.
During this webinar we will discuss:
• The importance of customer journey mapping in today's retail world
• When and how to use customer journey mapping
• Architecting your customer journey map - the structure, data and process "
Location Intelligence - A Critical Tool in Retail Performance ManagementG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1816077/DFF9ECD078983862B13E8F3DA3C7144A
Retailers have more data at their disposal than ever before. Every day new sources and types of data become available. It is critical that retailers are able to consume and analyze this data in order to understand the discrete success factors that drive store success. Location Intelligence combined with leading edge data science is how best in class retailers are finding insights they need to drive growth in today’s Unified Commerce environment. Join Gary Sankary from Esri and Joe Whitley from Environics Analytics to learn how advances in GIS technology and DataScience are enabling retailers to create interactive management decision support tools that that drive top line growth and bottom line performance.
Holiday Predictions: What to Expect Based on Data From 500 Million ShoppersG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1817452/02D1B9BC132DB9B7D2D14665CC4B815D
The first in a succession of monthly holiday-focused webcasts, this session will help retailers prepare for the holiday shopping season ahead. Stay tuned for related online events in Q4 2018 and the anticipated Holiday Wrap Up in Q1 2019!
It’s the happiest time of the year, but it’s the busiest too, particularly for retailers. Every year, Salesforce analyzes data from 500 million shoppers to develop insights related to shopping behaviors during the holiday season. Last year, shoppers favored mobile to search for and purchase holiday gifts. AI-powered product recommendations demonstrated their value, driving a lift in overall transaction size for digital commerce. And every holiday season brings an element of surprise, such as the growing adoption of mobile combined with physical stores opting out of store hours on Thanksgiving Day or Black Friday.
Tune in to hear about what’s in store for retailers this holiday season and what retailers must do to capture the hearts, minds and wallets of today’s sophisticated shoppers. Listen to Salesforce’s Rick Kenney, Sr. Director, Industry Strategy and Insights and Caila Schwartz, Business Intelligence Senior Analyst, discuss shopper research trends and how to create impactful shopping experiences to set your business up for holiday success.
How to Leverage Funnel Metrics and Attribution Data for Your 2019 PlanningG3 Communications
Access the full event here: https://event.on24.com/wcc/r/1857248/435508AB175DDF720B1F0B902B23DB52
Believe it or not, it’s that time of year again.
Annual planning is a huge undertaking - laying out strategy and tactics to achieve your goals in the new year. But where should you start?
Start with the Full Circle Method: Planning, Achieving, Optimizing, and Evaluating. At the intersection of strategy, planning, and measurement, these four steps will help you study your breakthroughs and busts in 2018 and use those insights to plan for an amazing 2019. Come learn how successful companies have leveraged this data-driven framework to optimize their strategy, powered by funnel metrics and attribution data.
After this session, you will be ready to:
Derive insights from past campaign performance to plan next year’s campaigns
Layout a 4-part strategy to reach your goals
Create a marketing budget to support your 2019 objectives
With these tools, dive into your 2019 planning with confidence - following practical next steps and a proven success strategy.
Five Examples That Prove Personalized Marketing Doesn't Start with "Hello [Fi...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1851123/DEA043797F4B69BB82731C9B36A9B172
Everyone talks about the importance of personalizing the customer experience. But what does that really mean? Sure, you can greet people by name in email, but that feature has been around for a decade already. Today’s customer experience is bigger than email, and to your customer, true personalization is about
so much more than seeing their name.
After this session, you’ll be able to:
Identify new ways to personalize across your entire customer experience, including and beyond email
Maximize the most valuable customer data that exists in your different tools and systems
Strategize and coordinate with your internal teams to deliver more relevant, accurate, and productive customer and lead nurturing
The Payoffs of a Strategic Content Audit: The Gift That Keeps Giving for Unli...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1861706/5433650BDB199FF227EC5D4E2F2E72BC
"Does the task of identifying what existing content you can use for a new campaign bring on a cold sweat? Can you justify the cost of new content, without knowing exactly what you’ve got on hand? Content audits are the gifts that keep on giving, unwrapping new opportunities as you analyze the results and identify opportunities for targeting existing and new personas; diversifying your formats; and identifying neglected buying stages. The results of a custom audit can go further to give you laser focus on a specific campaign, a trending topic, or a new theme or persona. Presenting the results of a content audit can also help educate stakeholders and gain support for making investments in content marketing best practices.
Join Content4Demand and JLL to see how JLL examined its existing content to mine the gems it could use for its upcoming Future of Work (FOW) campaign.
Christine Elliott and Dana Harder will walk viewers through JLL’s successful custom content audit and discuss its value, including:
The importance of an audit as a foundational element for a cost-effective and best-in-class content strategy
The importance of identifying critical audit criteria to align to the desired outcomes
Content to be used for upcoming demand generation campaign
Providing data and insights on how content aligns to five campaign dimensions, service lines, and other strategic initiatives (like client maturity)
How the audit helped align existing content to the five Future of Work campaign dimensions and used scoring to determine depth of relevance
How applying additional custom criteria can create audit results that become a strategic weapon in advancing key marketing initiatives
JLL was able to instantly see where to allocate budget for new content development to achieve multiple campaign objectives.
Ready to uncover the secret treasures in your content library? Register for the webinar and learn to mine your content for a complete campaign.
Access the full event here: https://event.on24.com/wcc/r/1800767/5BE4BCB5AE64B938308E14343DA3B309
Learn how taking a truly partner-first approach pays off in the channel. Channel marketing and management expert Cameron Avery shows you how to engage and enable partners across their journey with modern digital marketing tactics that put their business in the spotlight. Join us to see how purpose-built tech plus a partner-first approach from start to finish delivers more revenue and ROI for you.
Accelerate Your Partners' Digital Transformation With Point-Based RewardsG3 Communications
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https://event.on24.com/wcc/r/1812978/8E56FF06B70D20F23162F0F26D49402F
In the digital age, the partner is in the driver's seat as they build the full solutions the customers are expecting. If you are looking to recruit, engage, empower, motivate, manage and support solution provider partners to grow sales, you'll need to adopt a lifecycle approach.
Mimicking the customer journey, the partner journey is defined as the complete sum of experiences partners go through when interacting with a vendor. Also like the customer buying-decision, data shows about 60% of a solution provider’s decision on what products to market, sell and support is completed before they engage in a vendor’s enrollment process.
Join us to discuss data around the partner journey:
Awareness: 70% of partners learn about new technologies via vendor events;
Consideration: On average partners consider 2 - 3 vendors against each other;
Decision: Technical evaluation is the most important element in their decision to bring on a new vendor;
Experience: People affect the experience the most (infrastructure second); and
Growth: On average, partners drop 10% of their vendors each year.
Access the full event here:
https://event.on24.com/wcc/r/1812978/8E56FF06B70D20F23162F0F26D49402F
In the digital age, the partner is in the driver's seat as they build the full solutions the customers are expecting. If you are looking to recruit, engage, empower, motivate, manage and support solution provider partners to grow sales, you'll need to adopt a lifecycle approach.
Mimicking the customer journey, the partner journey is defined as the complete sum of experiences partners go through when interacting with a vendor. Also like the customer buying-decision, data shows about 60% of a solution provider’s decision on what products to market, sell and support is completed before they engage in a vendor’s enrollment process.
Join us to discuss data around the partner journey:
Awareness: 70% of partners learn about new technologies via vendor events;
Consideration: On average partners consider 2 - 3 vendors against each other;
Decision: Technical evaluation is the most important element in their decision to bring on a new vendor;
Experience: People affect the experience the most (infrastructure second); and
Growth: On average, partners drop 10% of their vendors each year.
How RingCentral Optimized Account-Based Insights and Buyer Intelligence To Ra...G3 Communications
Access the full webcast here: https://dg-r.co/2L5QdrM
Data fuels every marketer’s strategy, but not all data is created equal. To be successful today, marketers need to be able to effectively analyze, optimize and maintain data accuracy as the first steps to gaining true insight. This is particularly true for account-based programs, where visibility into key decision makers is imperative. As the saying goes, “Garbage in, garbage out.” If the data going into your CRM is incomplete, incorrect or simply not the right data, any programs that rely on that data will deliver disappointing results.
During this webinar, David Cowings, Chief Marketing Data Scientist at RingCentral, and Chris Lynde, CEO of SaleScout Data Solutions, will share the steps needed to optimize buyer contact data and sales intelligence, with real-life insights from RingCentral’s demand gen data optimization process.
Engaging With Relevance At Scale: How Fluke Used AI To Transform Their Sales ...G3 Communications
Access the full webcast here: https://dg-r.co/2uiS82A
Fluke used AI-based insights to identify the right target accounts and engage them with hyper-personalized nurture and outbound using a combination of Lattice, Conversica and Eloqua – resulting in 48% higher engagement and greater opportunity creation in their target accounts.
Join our distinguished speakers to learn how Fluke used AI and data to improve segmentation and engage across different channels with hyper-personalized messaging.
Lessons From The State Of B2B Content Consumption & Demand Report And Real-Wo...G3 Communications
Access the full webcast here: https://dg-r.co/2LhxSVI
In this session, David Fortino, SVP of Audience and Product at NetLine, will discuss his observations on content consumption and demand based on findings from the company’s 2018 State of B2B Content Consumption and Demand Report. Fortino will dissect some of the stand-out data, such as consumption gap trends with C-level professionals and the significance of appealing to the larger active audience comprised of Individual Contributors.
The webcast will also feature Valerie Riley, Director of Marketing for ITProTV, who will share her experience and perspective on the efficacy of content syndication. Specifically, she will discuss:
* The challenges she faced to pilot a new, successful lead generation program prior to launching campaigns; and
* The winning strategy that led to over 1,500% ROI that can help other B2B marketers discover or expand their lead gen tactics.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.