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From crowds to a community
The document outlines strategies for engaging a crowd and converting them into a community of customers by understanding crowd psychology and defining target audiences. It emphasizes the importance of creating relevant content, utilizing various communication channels, and monitoring engagement to meet customer needs effectively. Additionally, it suggests organic methods for expanding one's crowd and encourages continuous improvement based on audience feedback.
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From crowds to a community
- 1. FROM CROWDS TOA COMMUNITY
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- 5. GOALS • Understand crowdpsychology • Analyse your current crowd • Define your ideal customer • Expand your crowd • Turn them into a community • Prepare them to become customers
- 6. WHY IS YOURCROWD IMPORTANT? • Belief Economy • Credibility • Trust • Multiply your voice
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- 9. $0 USD raisedby 0 backers 0% of $50,000 flexible goal $17,500 USD raised by 25 backers 35% of $50,000 flexible goal $37,750 USD raised by 70 backers 75% of $50,000 flexible goal
- 12. 6 DEGREES OFSEPARATION The idea that everyone in the world is six or fewer steps away from each other
- 13. WHO IS INYOUR CROWD?
- 14. WHO IS INYOUR CROWD • Age • Gender • Country • City • Timing • Habits • Challenges • Aspirations
- 16. YOUR CROWD • Morewomen • 25-54 • UK • London/Brighton
- 17. YOUR CROWD • 456/497active members • Fridays/Tuesdays • Lunch-late • Top posts 25 comments/282 views • Top posts are engagement posts/crowdsourced/opinions
- 18. YOUR IDEAL CUSTOMER •Not everyone will be your customer • Who do you want to interact with • Where do they interact • What content do they respond to • What motivates them
- 19. WHO • Who areyou the target audience of? • Use existing data • Similarities/differences between current/ideal crowd • As much detail as possible • Personas: Who What Why
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- 21. WHERE • Where doyou spend your time and why? • Facebook vs Linkedin • Twitter vs Instagram • Radio vs Pinterest • Quora vs Youtube • Newspapers vs Reddit • Meetup vs newsletter • Hashtags vs word of mouth
- 22. WHAT CONTENT • Whatcontent do you consume most? • Video • Photo • Infographics • Blogging • Whitepapers • Case studies • Testimonials/Reviews • Memes • Related content • Ebooks • Printed material • Newsletters
- 23. WHAT MOTIVATES • Need •Convenience • Value • Price • Emotion • Fear • Power/status • FOMO/exclusivity • Community • Curiosity
- 24. SNEAKY TIP TOHELP
- 25. CHECK COMPETITORS • Whodo they interact with • Where do they interact • What content do their crowd respond to • What motivates their crowd
- 26. HOW TO EXPANDYOUR CROWD ORGANICALLY
- 27. EXPAND ORGANICALLY • thenetworks of your current crowd • social media groups • Google alerts • landing pages • guest blogs • meetups • forums • hashtags • PR
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- 37. GOALS • S -specific • M - measurable • A - attainable • R - realistic • T - timebound
- 38. ONCE YOUR CROWDIS DEFINED
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- 40. EXPERIMENT Give your audience: •The content they want • On the channel they want • In the format they want • At the time they want • Monitor the results
- 41. WHAT NOW If itworks? • Keep going If it doesn’t? • Tweek and pivot
- 42. ADD VALUE • Whatare your audiences challenges right now? • How can you provide assistance to them? • What can you offer them that’s different? • How can you get them to engage with you and each other?
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- 44. NEXT • Analyse existingcrowd • Create personas • Find target customers • Create content • Engage with audience • Monitor results • Repeat
- 45. TOP TIP • Don’trush it! • Experiment • Embrace this opportunity
- 46. THANK YOU If thiswas useful let us know on Twitter: @crowdfund360 Any questions, please email info@crowdfund-360.com