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FANatical  
Selling:  
Sales  
Warriors  
Focus  On  
the  Fans
Not  All  
Gladiators  
Were  
Slaves
Women  Fought  as  Gladiators
Gladiators  Had  Fans
Gladiators  Lived  or  
Died  by  the  Fans
You  Have  Fans!	
#SalesWarriorRally  @CreatingWOW
90%  used  the  
Internet	
2013  Digital  House  Hunt
ü  11  searches  prior  to  
taking  an  action  
	
ü  Search  90  days  prior  
to  purchase	
2013  Digital  House  Hunt
Upon  First  Search:  
	
ü  24%  take  action  
same  day    
	
ü 40%  take  action    
120  days  	
2013  Digital  House  Hunt
ü   Informed	
	
ü   Empowered	
	
ü   Invested  
	
ü   Expectations
atical  Selling	
FAN	
S  FIRST
The  FANatical  Sales  Process	
AWract	
Engage	
Convert	
WOW!	
#SalesWarriorRally @CreatingWOW
Zero  Moment  of  Truth	
#SalesWarriorRally  @CreatingWOW
What  Do  FANatical  Salespeople  
Do  Differently?
Drive  Traffic
Janet  Backman	
Southern  Homes    
of  Polk  County	
	
	
	
2014  	
Salesperson  	
of  the  Year
The  
Power  
of  
Social  
Proof
Social  Proof  Works!
Give  
to  Get	
#SalesWarriorRally  @CreatingWOW
ü   Show    
gratitude  
	
ü   Radiate    
Enthusiasm  
	
ü   Write  
conversationally	
#SalesWarriorRally @CreatingWOW
1/3,  1/3,  1/3
1/3,  1/3,  1/3	
1/3rd  –  The  Builder	
 2/3rds  –  YOU!
Your  2/3rds	
1/3rd  -­‐‑  REALTORS	
 1/3rd  -­‐‑  REFERRALS
Personalize  the  Pitch
87,000  Coffee  
Combinations!  
Did  You  Visit  Our  Website?
What’s  Happened  to  Prompt  a  Move?
Tell  Me  About  Your  Current  Home…
What  Are  Your  Must  Haves?
Ask  Yourself:	
ü   What  is  this  
person’s  POV?  
	
ü What  are  your  
buyer’s  FAQ?  
	
#SalesWarriorRally  @CreatingWOW
Harness  Technology
CRM  =  Cash  Recovery  Machine  	
TIP:  Enter  all  contacts,  
leads  and  prospects  into  
your  CRM  software.
TIP:  Document  your  notes  and  
conversations  in  the  CRM  for  
future  follow-­‐‑up.
Routinely  
mine  your  
database  to  
reconnect.
eBook  Bundle  $30.00  CAD  |  $25.00  USD  	
ü   The  Fan  Factor  eBook  
	
ü   Click  Power  eBook  
	
ü   FANatical  Selling      
Resource  Guide	
eBook  Package
Paperback  Books	
Available  on  Amazon.com
Meredith’s  slides  available  at  
  Slideshare.net/Meredith  Oliver
Meredith  Oliver	
Learn  more  at  CreatingWOW.com	
	
                  @CreatingWOW	
                	
	
Facebook.com/CreatingWOW	
@MeredithsShoes22
“You  will  be  the  same  person  	
in  five  years  as  you  are  today  	
except  for  the  people  you  meet  	
and  the  books  you  read.”  
~Charlie  Tremendous  Jones  

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