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7 Ideas to Boost Your
Digital Marketing Strategy
The Buzztag media
This is a brief intro to 7 techniques of digital marketing
strategy, which are must need for every business to make a
good online presence
 Website Optimization
 Create infographics images
 Content durations
 Social media engagement
 Video advertising
 Google tag manager
 Mobile marketing
Website Optimization
 Website optimization is the process of using tools, advanced strategies, and
experiments to improve the performance of your website, further drive more traffic,
increase conversions, and grow revenue.
 Website is the first thing a customer and visitors see while viewing your products.
Creates an effective design for your products.
 Optimizing your website for real people helps you gain your visitors’ trust, starts
building a relationship, and lets you sell products without having to jump on a sales
call.
 Optimizing your website for real people helps you gain your visitors’ trust, starts
building a relationship, and lets you sell products without having to jump on a sales
call.
 If you rely on social media or digital advertising to drive traffic, SEO shouldn’t be your
main priority. It should be how to maximize your traffic to get as many leads and sales
as possible.
Create the infographics images
 Infographics are more effective as a comparison of a simple image and give more
information. Use tools like canvas, Piktochart, Venngage, and Infogra.me to create
quality-based infographics.
1. Canvas- Canva is a free-to-use online graphic design tool. Use it to create social media
posts, presentations, posters, videos, logos, and more.
2. Piktochart- Create Stunning Infographics With No Design Experience. With Piktochart,
You Can Start Creating Now With an Infographic Template or a Blank Canvas to Add
Your Own Content and Images.
3. Venngage- Venngage’s Simple Drag-And-Drop Editor Is a Breeze to Use. Swap Out Text,
Images, and Icons, or Add Data to Your Design With the Click of a Button.
4. Infogra- Infogra.me Is a Platform Where Everyone Can Share and Explore the Best
Infographics and Data Visualizations.
Content curation
 Content is an important factor in digital marketing. Create quality content as “content
is king”
 Content Curation Is a Valuable Strategy for All Social Media Marketers. More Than
Simply Re-Sharing Other People’s Content, Curation Is a Way to Provide Extra Value to
Your Followers While Highlighting Your Own Industry Expertise.
 Curated content is content from other brands or people that you share with your social
media accounts.
 Content curation consists of finding material relevant to your audience from a variety
of sources and sharing it strategically through your communication channels.
 Content Curation Can Also Boost Your Search Engine Optimization Efforts by Helping
You Earn Inbound Links From Other Influential Websites.
Social Media Engagement
 Social Media Engagement Is an Umbrella Term for Actions That Reflect and Measure
How Much Your Audience Interacts With Your Content. Social Media Engagement Can
Include Likes, Comments, and Shares, but Varies by Platform.
 With over 1.5 billion monthly users, a Facebook presence has become a necessity for
both online and offline businesses.
 Your social media engagement can always improve. There isn’t a maximum
engagement level that one can reach.
 The more engaged your audience is, the more that other people will see your posts,
and the better you’ll achieve those social media goals.
 Social media engagement also allows you to build customer loyalty. By helping your
customers when they’re in need, building a relationship with them, and offering a one-
of-a-kind customer experience, you’ll be able to increase your customer loyalty.
Video advertising
 Video Advertising Is a Marketing Strategy That Involves Creating a Short and
Informative Video That Promotes a Product and Is Played Before, During, or After the
Main Video.
 It Helps Tell a Story, Improve Sales Volume, Create Buzz, Convey Information Concisely
and Captivatingly, and Reach a Wider Audience.
 Video Advertising Is an Effective Marketing Approach That Helps Brands Improve Their
Business Performance.
 Marketers Admit That Promotional Videos Help Increase Awareness, Communicate
With Their Target Audience, and Build Trust With Prospective Customers.
 Video Advertising Is a Type of Online Advertising That Involves Embedding Video
Content Onto a Website or Social Media Platform.
Google Tag Manager
 Google Tag Manager (GTM) Is a Free Tag Management Solution That Allows You to Add
and Edit Segments of Code (Tags) That Collect and Send Data to Google Analytics.
 Use Google Tag Manager to Manage Analytics and Advertising Tools in Your Apps
Without Having to Rebuild and Resubmit the Applications’ Binaries to App
Marketplaces.
 It Allows Marketers to Track Conversions, Website Analytics, Retargeting, and More
Without the Intervention of Webmasters.
 Google Tag Manager Enables Users to Deploy Tracking Code on Chosen Pages and
Google Analytics Uses That Code to Track Various Data, Including Conversions.
 GTM is a game-changer tool in way that it provided marketing professionals with the
freedom to add, edit, or remove measurement tags without any hard coding, making
the process much simpler and faster.
Mobile Marketing
 Mobile marketing relates to any promotional activity that takes place on smartphones
and other handheld devices, including tablets and another cell/mobile phones.
 Mobile marketing aims to reach an audience of mobile users through methods such as
mobile-optimized ads, push notifications, and mobile applications.
 Mobile marketing is a digital marketing strategy to reach a target audience through
mobile devices.
 Marketers might engage consumers through websites, email, text messaging, and
mobile apps to deliver time-sensitive content to smartphones, tablets, and other
devices.
 While in traditional marketing, audiences are grouped by demographics, mobile
marketing targets audiences by behaviors.
Follow Buzztag media for All the Digital
Marketing Company In Kharadi
Thank You!

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7 Ideas to Boost Your Digital Marketing Strategy.pptx

  • 1. 7 Ideas to Boost Your Digital Marketing Strategy The Buzztag media
  • 2. This is a brief intro to 7 techniques of digital marketing strategy, which are must need for every business to make a good online presence  Website Optimization  Create infographics images  Content durations  Social media engagement  Video advertising  Google tag manager  Mobile marketing
  • 3. Website Optimization  Website optimization is the process of using tools, advanced strategies, and experiments to improve the performance of your website, further drive more traffic, increase conversions, and grow revenue.  Website is the first thing a customer and visitors see while viewing your products. Creates an effective design for your products.  Optimizing your website for real people helps you gain your visitors’ trust, starts building a relationship, and lets you sell products without having to jump on a sales call.  Optimizing your website for real people helps you gain your visitors’ trust, starts building a relationship, and lets you sell products without having to jump on a sales call.  If you rely on social media or digital advertising to drive traffic, SEO shouldn’t be your main priority. It should be how to maximize your traffic to get as many leads and sales as possible.
  • 4. Create the infographics images  Infographics are more effective as a comparison of a simple image and give more information. Use tools like canvas, Piktochart, Venngage, and Infogra.me to create quality-based infographics. 1. Canvas- Canva is a free-to-use online graphic design tool. Use it to create social media posts, presentations, posters, videos, logos, and more. 2. Piktochart- Create Stunning Infographics With No Design Experience. With Piktochart, You Can Start Creating Now With an Infographic Template or a Blank Canvas to Add Your Own Content and Images. 3. Venngage- Venngage’s Simple Drag-And-Drop Editor Is a Breeze to Use. Swap Out Text, Images, and Icons, or Add Data to Your Design With the Click of a Button. 4. Infogra- Infogra.me Is a Platform Where Everyone Can Share and Explore the Best Infographics and Data Visualizations.
  • 5. Content curation  Content is an important factor in digital marketing. Create quality content as “content is king”  Content Curation Is a Valuable Strategy for All Social Media Marketers. More Than Simply Re-Sharing Other People’s Content, Curation Is a Way to Provide Extra Value to Your Followers While Highlighting Your Own Industry Expertise.  Curated content is content from other brands or people that you share with your social media accounts.  Content curation consists of finding material relevant to your audience from a variety of sources and sharing it strategically through your communication channels.  Content Curation Can Also Boost Your Search Engine Optimization Efforts by Helping You Earn Inbound Links From Other Influential Websites.
  • 6. Social Media Engagement  Social Media Engagement Is an Umbrella Term for Actions That Reflect and Measure How Much Your Audience Interacts With Your Content. Social Media Engagement Can Include Likes, Comments, and Shares, but Varies by Platform.  With over 1.5 billion monthly users, a Facebook presence has become a necessity for both online and offline businesses.  Your social media engagement can always improve. There isn’t a maximum engagement level that one can reach.  The more engaged your audience is, the more that other people will see your posts, and the better you’ll achieve those social media goals.  Social media engagement also allows you to build customer loyalty. By helping your customers when they’re in need, building a relationship with them, and offering a one- of-a-kind customer experience, you’ll be able to increase your customer loyalty.
  • 7. Video advertising  Video Advertising Is a Marketing Strategy That Involves Creating a Short and Informative Video That Promotes a Product and Is Played Before, During, or After the Main Video.  It Helps Tell a Story, Improve Sales Volume, Create Buzz, Convey Information Concisely and Captivatingly, and Reach a Wider Audience.  Video Advertising Is an Effective Marketing Approach That Helps Brands Improve Their Business Performance.  Marketers Admit That Promotional Videos Help Increase Awareness, Communicate With Their Target Audience, and Build Trust With Prospective Customers.  Video Advertising Is a Type of Online Advertising That Involves Embedding Video Content Onto a Website or Social Media Platform.
  • 8. Google Tag Manager  Google Tag Manager (GTM) Is a Free Tag Management Solution That Allows You to Add and Edit Segments of Code (Tags) That Collect and Send Data to Google Analytics.  Use Google Tag Manager to Manage Analytics and Advertising Tools in Your Apps Without Having to Rebuild and Resubmit the Applications’ Binaries to App Marketplaces.  It Allows Marketers to Track Conversions, Website Analytics, Retargeting, and More Without the Intervention of Webmasters.  Google Tag Manager Enables Users to Deploy Tracking Code on Chosen Pages and Google Analytics Uses That Code to Track Various Data, Including Conversions.  GTM is a game-changer tool in way that it provided marketing professionals with the freedom to add, edit, or remove measurement tags without any hard coding, making the process much simpler and faster.
  • 9. Mobile Marketing  Mobile marketing relates to any promotional activity that takes place on smartphones and other handheld devices, including tablets and another cell/mobile phones.  Mobile marketing aims to reach an audience of mobile users through methods such as mobile-optimized ads, push notifications, and mobile applications.  Mobile marketing is a digital marketing strategy to reach a target audience through mobile devices.  Marketers might engage consumers through websites, email, text messaging, and mobile apps to deliver time-sensitive content to smartphones, tablets, and other devices.  While in traditional marketing, audiences are grouped by demographics, mobile marketing targets audiences by behaviors.
  • 10. Follow Buzztag media for All the Digital Marketing Company In Kharadi Thank You!