Adam Price from Dell's presentation from Digiday's Agency Innovation Camp in Vail, CO - August 23, 2015.

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Dell - Internal Use - Confidential
THE EVOLVING ROLE OF THE
SOCIAL MEDIA STRATEGIST

2. Dell - Internal Use - Confidential2
• A-typical Social Media Practitioner
• From Private to Enterprise to Private
• Pragmatic and Data-Driven
• I Don’t Believe The Hype
BIO:BIO:
BIO:

3. Dell - Internal Use - Confidential3
WHAT IS A SOCIAL MEDIA STRATEGIST, AND WHY WOULD I
WANT TO BE ONE?
• The Hype
• The Reality
• The Foundation
• The Passion

4. Dell - Internal Use - Confidential4
CREATIVITY + DATA ANALYSIS = SOCIAL MEDIA STRATEGIST
• Be Relentless
• Be Fast
• Be Bold
• Be Skeptical

5. Dell - Internal Use - Confidential5
TAKEAWAYS
• Social media marketing is digital marketing
• Social media is fluid, your rate of learning needs to
match
• Using data analysis to support and drive creative
vision is the new paradigm
• Don’t ever tell anyone you’re “good” at social
media…ever.