A talk before the Social Media Association in Plainview, NY about new developments in social media and marketing. We talked about SnapChat, Content Marketing and Growth Hacking

1. Social Media is Dead.
Long Live Social Media!
David Parmet

2. Everything has changed
But you knew that

3. Pre-Internet
• Bad products sulked
away quietly into the
night
• Word of mount limited
and slow
• Slow news cycle

4. Today
• Rapid word of mouth
through social
networks like Twitter
and Facebook
• Everyone is a content
creator, you know
know where it’s
coming from.
• News cycle is minutes
We call this a dumpster fire

5. Even Social
Media Is
Changing

7. Snapchat
Not just for embarrassing your kids

9. Success Stories

10. University of
Wisconsin Green
Bay

11. Always on. Always Connected. Always Sharing.

12. Content Marketing
Content marketing is a strategic marketing approach
focused on creating and distributing valuable, relevant,
and consistent content to attract and retain a clearly-
defined audience — and, ultimately, to drive profitable
customer action.

13. A smarter way to share
• Blogs and podcasts
• eBooks and white papers
• News releases
• Infographics
• Website
• Social media
• Speaking

14. Tools
• A strategy in place
• Decide who you are going to reach and where they
are
• SEO – find keywords
• Identifying existing content
• Start writing

15. Growth Hacking
A hacker – someone who sees the solution but doesn’t follow the manual to get
there.

16. It Starts with Product /
Market Fit
Early Growth Hacking

17. Virality is Built-In

18. Growth hacking is a set of
tools
• Define goals
• Define metrics to test the goals
• Product / market fit
• Constant experimentation
• Analytics
• Intuition
• Latch on to other peoples traffic

22. • 10 of the Best Brands on Snapchat Right Now
• While We Weren’t Looking, Snapchat
Revolutionized Social Networks
• What is Content Marketing
• How to Write for Medium
• The Definitive Guide to Growth Hacking
• Finding a Growth Hacker for your Startup
• Here’s How 10 Startups Exploded Using Creative
Marketing

23. David Parmet
david@parmet.net
@davidparmet