Philly DoGooder Social Media Tips
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This presentation was given by ChatterBlast to local Philly DoGooder campaign participants on 12/13/2012.
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2) How social media can be used throughout an enterprise for marketing, branding, sales, customer service, product development and more.
3) Examples of social media success stories and best practices, including how social networking helped a small company become a vendor for a large global company.
4) Common fears enterprises have about social media, such as loss of control and negative comments, and how to address these fears.
Social media and insurance markets
The document provides guidance on creating an effective social media strategy for insurance markets. It discusses establishing governance policies and codes of conduct, developing staff guidance and crisis plans, determining the objectives and key uses of social media, performing audits of digital capabilities, identifying talent and tools needed, and examples of engaging content like live events and videos. The overall aim is to embed social media expertise and optimize strategies for audience engagement and business goals.
CPAs And Social Media
This document discusses how CPAs and accounting firms can benefit from using social media. It outlines the major social media platforms of LinkedIn, Facebook, Twitter, and Google+ and how each can help professionals expand their online presence and engage with key audiences like clients and prospects. The document provides tips for creating useful profiles and posting regular updates on each channel to stay top-of-mind while following industry news and contacts. It emphasizes that social media is best used to amplify other communications and should involve strategy before tactics when deciding what to share.
Business Social media: Where and what to post in 2013
The document discusses key topics for businesses regarding social media in 2013, including:
- The growing importance of mobile access to social media sites.
- Statistics on the large user bases of Facebook, YouTube, LinkedIn, and Twitter in Australia.
- How the National Broadband Network will impact internet usage in Australia.
- Tips for developing an effective social media strategy, including making goals specific, measurable, attainable, relevant and timely.
Meeting Content Demand in Regulated Industries through Social Media
This document summarizes a presentation by Philip Calvert on using social media in regulated industries to meet content demand. Calvert discusses how adults now use mobile devices hundreds of times per day and how content through social media is important for customer service, engagement, and differentiation. He emphasizes the need for high-quality, valuable content that helps people rather than just promotions, and addresses common concerns for regulated industries like compliance.
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Philly DoGooder Social Media Tips
- 1. ChatterBlast Media is a social media strategy and marketing firm that helps organizations reach their current and potential customer communities. We work with businesses, non-profit organizations and government entities.
- 2. Clients • AARP • American Public Media • Dining Out For Life International • Diana Nyad • Dex One • Integrity Staffing • National Institutes of Health • City of Philadelphia • Drexel University • Philadelphia Parking Authority • Spark Energy • SEI Investments • Reading Terminal Market • Women’s Way
- 3. Diana Nyad
- 4. Diana Nyad
- 5. Dining Out For Life
- 7. Multiple inputs and outputs
- 8. Information consumption is changing…
- 9. The power of the “re-tweet”
- 10. Measurement
- 11. Challenges & Considerations • Motivation • Noise • Connection • Reward • Over communication • Mixed messages • Fatigue
- 12. Sharing vs. Engagement • Information sharing • Pre-planned content • Organized • Frequency varies • Engagement • Unplanned • Quick response
- 13. The Content Mix – “Rule of Thirds” Sales Industry-Related Off-Topic
- 15. #creatingstrategy Address the unique challenges of company Monitor activity Understand the specific and analyze the data attributes of each platform
- 16. #activatestrategy More videos, more photos, less focused on active participation.
- 23. Tools • Direct mail • Phone calls • Email • Social media • Advertising • Volunteers • Partnerships • Blogs and comments
- 24. Tools • Images • Memes • Infographics • Video • Testimonials • Personal stories • Emotion • Influencers
- 25. Tools
- 26. Twitter doesn’t know geography!
- 27. Influencers
- 28. Influencers
- 29. Tools
- 30. Q&A
- 31. Thank you! Matthew Ray matt@chatterblast.com Evan Urbania evan@chatterblast.com www.ChatterBlast.com @ChatterBlast