John Logie Baird was a Scottish engineer who invented the first television in the late 1920s. Television became available in crude experimental forms in the late 1920s but it would still be several years before the new technology was marketed to consumers right before World War 2. Color television had its beginnings in the late 1940s alongside black and white television and became commercially viable in the early 1950s. The evolution of television from the late 1920s to today has seen improvements such as the introduction of color television in the 1950s, rise of popular TV shows in the 1980s "golden age of television", and modern innovations including flat screen, curved and ultra-thin TVs.