This radio advert promotes an upcoming documentary that will compare board games and video games. It uses common gaming abbreviations and slang in vox pops to engage the target audience. The advert establishes that both forms of gaming have benefits and grown in popularity in recent years. It hints that the documentary on BBC 3 this Thursday at 9pm will feature professionals discussing these topics, and will reveal whether males or females play games more. The advert encourages listeners to tune in to find the answers.

1. Radio Advert Script
Person 1 (male)
Person 2 (female)
Person 3 (female)
AFK (Away from keyboard)
B4N (Bye for now)
BBIAB (Be back in a bit)
BRB (Be right back)
CYA (See ya)
FTW (For the win)
G2G (Got to go)
MOTD (Message of the day)
N1 (Nice one)
WRU (Where are you)
(Music gaming related, bring in the target audience, carried on throughout the
whole of the radio advert)
Vox Pop: FTW
Vox Pop: N1
Vox Pop: MOTD
Vox Pop: WRU
Vox Pop: AFK
Vox Pop: BBIAB
Vox Pop: CYA
Vox Pop: G2G
Person 1: What?
(Music of Mario dying)
Person 2: Its game terms, common man you should know that!!
Person 1: Sorry more of a board gamer guy then video games!
Person 3: Video games or board games, which do you, prefer! The video
game Industry has increased over the last few years. But is it all
really good?
Person 2: In 2011, 64million American Children 2-17 play video games, 9%
increase since 2009.
Person 1: Wait are you saying that board games are better than video
games?
Person 2 & 3: NO!!!!
Person 3: Video games and board games are as good as each other.
However there are some clear factors that would make board games and
video games different.
Person 2: And not just because one is electrical and the other is physical.

2. Person 1: Wait haven’t you said this on you new documentary “Gaming VS
Reality”, on BBC 3 at 9:00 on Thursday?
Person 2: Yes and we have professionals who talk and gaming.
Professional: (what said in the documentary)
Professional: (what said in the documentary)
Person 1: Cool. So who plays games more males or females?
Person 2: Well there is only one way to find out
Person 3: Watch our documentary, which is on BBC 3 at 9:00 on Thursday
19th February.
Person 2: We will see you then.
Person 1: B4N
Person 2 & 3: Laughs.