2. INTRODUCING THE ARTIST…
A$M is a brand new Hip Hop Artist that has been introduced by NuTune Records. We have
been looking at other artists on the market, and thought that the cliché of an every day rapper
is getting too old and boring.
3. EXISTING PRODUCTS…
Deadly Serious A2 Media Studies Coursework:
First 5 seconds have a black BMW with a customized number plate. This gives the feeling of the Hip Hop scene.
It then cuts to a shot of the person getting a text message saying ‘Time to get serious.’ This all happens before
the music starts and it immediately establishes a genre and an impression of the main character appearing in the
video. An underground rap artist, trying hard to make it big. The general feel for the video is the main character is
recording his song whilst rapping it down the camera. There are a couple of good shots included in the film, but
bad ones, for example, the editors sped things up unnecessarily and it made the video feel a little amateur.
http://www.youtube.com/watch?v=XJGTur4Ka_A
4. RESEARCH
The top 3 most successful Hip Hop labels in 2012 were:
YMCMB
Founder: Lil Wayne
Roster: Lil Wayne, Nicki Minaj, Drake, Tyga, Bow Wow, Busta Rhymes, Mystikal, Lil Chuckee, Mack Maine,
Birdman, Gudda Gudda, Short Dawg,Cory Gunz, Shanell, T-Pain, Torian Sellers, DJ Khaled
Shady 2.0
Founder: Eminem
Roster: Eminem, Slaughterhouse, Yelawolf
Style: Lyricists
1017 BrickSquad
Founder: Gucci Mane
Artists: Gucci Mane, Waka Flocka Flame, Scooter, Oj Da Juiceman, Frenchie, Wooh Da Kid,
Style: Street Muzik, Crunk, Trap, Party
7. FILMING
Our music promotion video will be shot in London and in a recording studio.
In the video, we will include the artist speaking about new and exiting tours, his new album
and single and also, their will be features from fans and from the producer who helped make
the new hip single.
8. PREVIOUS WORK…
A$M is known in the music industry for something bigger than just a Hip Hop album.
Madeon
Professor Green
Snoop Dogg
Nero
Example
Sway
Tinie Tempah
9. SUMMARY
Our research has given us a very good idea as to how we are going to portray our Artist. We
will not just make a carbon copy of other rappers but use this to develop our own niche.
