This document provides a target audience profile for a film production. The target audience is males ages 15-35, as the film will contain adult content rated 15 by the BBFC. It will include themes of violence, crime, and detective work. The target audience enjoys being knowledgeable about films and writing reviews. They likely enjoy crime-focused movies and games like LA Noir or Heavy Rain. They also enjoy reading crime novels and listening to jazz or classical music. The psychographic profile that best fits the target audience is "The Reformer" - they value quality and intellectual entertainment over what is simply new or mainstream.

1. For Our Production
TARGET AUDIENCE PROFILE

2. 15-35
This age range suits our audience as our film will include adult material
specified as needing a 15 rating by the BBFC, such as expletives and use of
violence and criminal activities.
AGE RANGE

3. Male
Our content will include violence, crime and detective work, with a female
side-lead. These all link with male audiences.
There will be some female attractions to this movie, but for the main part, this
movie will appeal to a male audience.
GENDER

4. INTERESTS / HOBBIES
The target audience typically enjoy being an active viewer of movies – this
includes being knowledgeable on the topic of films and TV.
They may write reviews on websites like IMDb or other review sites.

5. The audience may enjoy such films as: The GoodFellas, for its crime story or
The Godfather Trilogies for their crime / horror genre.
The audience may enjoy games such as L.A. Noir or Heavy Rain for their
detective and film (colour) noir genre.
They would enjoy reading news articles in newspapers and some books by
authors similar to Agatha Christie or Sir Arthur Conan Doyle.
They may enjoy the radio news
The audience may like jazz / classical music.
OTHER MEDIA INTERESTS

6. I find that The Reformer profile
most applies to my film as they do
not take something if it is new, but
they value quality and intellectual
entertainment.
This audience will find pleasure in
being in an independent group who
enjoy the noir fashion and who
avoid mainstream movies.
PSYCHOGRAPHIC PROFILE