This document discusses the evolution of traditional media to new media through different eras. It covers pre-historic era forms of communication like petroglyphs and cave paintings used as early as 30,000 BCE. Ancient era forms included early writing systems like cuneiform, hieroglyphics and the Phoenician alphabet. Traditional media like drama, papyrus, the printing press and photography developed between 3000 BCE to the 19th century. The modern information era saw innovations like the telegraph, telephone, phonograph and film leading to today's digital technologies.

1. The Evolution of Traditional to
New Media
Sir Dawn Ticsay

2. Media
through
the Ages
We have also witnessed the birth of the internet and
most of the technologies today.
It is a communication technology that has
transformed the delivery of information,
entertainment and artistic expression.
The 21st Century was a spectator to the birth of what
is conceivably the most well-known device in the
history of mankind; the television.

3. Media
through
the Ages
Industrial Era (1440-1890)
Ancient Era ( 3000 BCE to 100 CE)
Pre-Historic Era ( 200,000 BCE – 4,000 BCE)
Information Era (1906-present)

4. Pre-historic Era (200,00 BCE – 4,000
BCE)
Petroglyphs
These are
illustrations created
by abolishing part
of a rock surface by
incising or carving,
as a form of rock
art.
Around 7000 to 9000 years
ago, other forerunners of
writing systems, such as
pictographs and ideograms,
began to merge.

6. Pre-historic Era (200,00 BCE – 4,000 BCE)
1. Astronomical Indicators
2. Maps
3. For communication.
There are many ideologies to interpret their
purpose, depending on their location, age, and
appearance. Some of these interpretations are the
following:

7. Pre-historic Era (200,00 BCE – 4,000 BCE)
Petroglyph maps may show trails or symbols corresponding
to time and distance crossed, as well as local contour in a
form of landforms, rivers and other geographic features.
Some signifies culture and tradition or any religious
significance.

9. Pre-historic
Era (200,00
BCE –
4,000 BCE)
Cave Paintings
Also known as (parietal art)
are painted drawings on cave
walls or ceilings, mainly of
prehistoric descent, to some
40,000 years ago (around
38,000 BCE) in both Asia and
Europe. The exact purpose of
the paintings is not recognized.

10. Pre-historic Era (200,00 BCE –
4,000 BCE)
Cave Paintings
The paintings are exceptionally identical around the
world, with animals being common subjects that give
the most dramatic images.

11. Pre-historic Era (200,00 BCE –
4,000 BCE)
Cave Paintings
The cave, discovered by a hunter in 1868, was visited
in 1876 by Marcelino Sanz de Sautuola, a local
nobleman. He returned in 1879 to excavate the floor of
the cave’s entrance chamber, unearthing animal bones
and stone tools. On one visit in the late summer, he
was accompanied by his eight-year-old daughter,
Maria, who first noticed the paintings of bison on the
ceiling of a side chamber.

12. THE BISON

13. DAVID LEWIS- WILLIAMS
(born 1934 in Cape Town) is a South
African archaeologist. He is best known
for his research on Southern Africa, the
(Bushen) Rock Art, of which it can be
said that he found a 'Rosetta Stone’. He
is the founder and previous director of
the Rock Art Research Institute and is
currently
professor emeritus of cognitive
archaeology at the University of the
Witwatersrands (WITS).

14. He customarily based on
ethnographic studies of
contemporary hunter-
gatherer societies states
that the paintings were
made by Paleolithic
shamans. The shamans
would evacuate into the
blackness of the caves,
entered into a hypnotic
state, and then painted
images of their visions.

15. PALEOLITHIC means
OLD STONE AGE.

17. DANCE
Dancing before is a
form of ritual.

18. DANCE
In most archaic civilizations,
dancing before the god was
fundamental in temple
rituals.

19. DANCE
In Egypt, the priests and
priestesses, guided by their
harps and pipes perform
ceremonial movements
which mimed significant
events in the story of a god,
or imitate cosmic patterns
such as the cadence of night
and day.

20. EgyptiansTombs
Depicts that before the written language, dance was
important part of the oral and performance approaches
of passing stories down from generation to generation.

21. BODY ART
Unlike tattoo and
other forms of
permanent body art,
body painting was
temporary, painted
in the human skin,
and lasted for one
day, or at most
couple of weeks.

22. BODY ART
Body painting with
clay and other
innate pigments
existed in most if
not all tribal
cultures.

23. BODY ART
Often worn during
ceremonies, this
ancient form of
interpretation is
still used among
many indigenous
people of the world
today.

24. BODY ART
Tattoos, piercing,
nose-ears-mouth
plugs, henna are
other ritual-based
art forms. All types
of body art hold
great meaning in
these cultures.

25. BODY ART
Social
Spiritual
Personal
Expression

26. SOCIAL
Status symbol
Origin

27. Spiritual
Wedding
Hunting

28. ANCIENT ERA
(3000 BCE – 100
CE)

29. WRITING

30. WRITING

31. WRITING

32. WRITING

33. CUNEIFORM
SCRIPT

34. CUNEIFORM SCRIPT
Is one of the earliest
schemes of writing,
identified by its wedge-
shaped marks on clay
tablets, built by means of
blunt reed for a stylus.

35. CUNEIFORM SCRIPT
Is one of the earliest
schemes of writing,
identified by its wedge-
shaped marks on clay
tablets, built by means of
blunt reed for a stylus.

36. BLUNT REED
STYLUS

37. CUNEIFORM SCRIPT
Cuneiform was in use for more
than three millennia, through
several points of development,
from the 34th century BCE down to
the second century CE.

38. EGYPTIAN
HIEROGLYPHICS
Were an orderly writing system used
by the ancient Egyptians that
combined anagrammed and
alphabetic elements. Egyptians used
cursive hieroglyphics for religious
articles on papyrus and wood.

39. EGYPTIAN HIEROGLYPHICS
Early hieroglyphics dated back as far as
3,300 BCE, and continued to be used up
until about 400 CE.

40. Phoenician
Alphabet

41. Phoenician
Alphabet
Called by tradition the
Proto-Canaanite
Alphabet for epitaphs
older than around 1050
BCE, is the oldest
confirmed alphabet.

42. Phoenician
Alphabet
It contains 22 letters,
all of which are
consonants. It was
acquired from
Egyptian hieroglyphs
and became one of
the most extensively
used writing system.

43. BLACK FIGURE
VESSEL
By at least 8th century
BCE the Greeks borrowed
the Phoenician alphabet
and acclimated it to their
own language, creating in
the development the first
“true” alphabet, in which
vowels were bestowed
balanced status with
consonants.

44. DRAMA

46. DRAMA
Is the clear-cut mode
of narrative,
commonly fictional,
served in
performance.

47. DRAMA
Western dramas comes
from classical Greece.
The theatrical culture of
the city-state of Athens
generated three genres
of drama:

48. DRAMA
Tragedy
Comedy
Satyr play

49. The Papyrus

50. The Paper
The paper was derived from
the papyrus, Ancient Greek for
the Cyperus papyrus plant.
Papyrus is a chunky, paper-like
matter produced from the core
of the Cyperus papyrus plants
which was used in ancient
Egypt and other Mediterranean
cultures for writing way before
the paper making in China.

51. The Paper
In the Americans,
archaeological evidence
indicates that the Mayans used
a similar bark-paper writing
material no later than the 5th
century CE. Called amatl, it
was in extensive use among
Mesoamerican cultures until
the Spanish invasion.

53. The Printing Press
Is an apparatus for
administering pressure to
an inked surface recessing
upon a print medium (such
as a paper or cloth),
thereby transferring the
ink.

54. The Printing Press
The invention and spread of
the printing press was one
of the most prominent
events in the second
millennium. It transformed
the way people understand
and describe the world, and
preceding in the period of
innovation.

55. The Printing Press
It was invented in the Holy
Roman Empire by the
German Johannes
Gutenberg around 1440. He
developed an entire
printing system, which
fulfilled the printing
operation through all its
stages.

56. Dry Plates
Desire van
Monckhoven invented
the Collodion dry
plates that had been
accessible since 1855.

57. Dry Plates
But later on,
gelatin dry plate
was introduced in
1871 by Richard
Leach Maddox. It
can be a match in
quality and
speed.

58. Telegraph

59. It is a long-distance broadcast of
textual or symbolic messages. It is
without the corporeal exchange of an
object bearing the message. It
necessities that the technique used
for encoding the message be known
to both sender and receiver.

60. An electrical telegraph was self-
sufficiently and patented in the U.S.
in 1837 by Samuel Morse. His
assistant, Alfred Vail, developed the
Morse Code.

61. The first message send was, “WHAT
HATH GOD WROUGHT” from Capitol
to Baltimore.

62. Telephone
It was the first
telecommunications device
introduce by Alexander
Graham Bell in 1876.
It signifies sounds into
electronic signals
appropriate for transmission
via cables or other
transmission media over
lengthy distance, and
reruns the signal in audible
form.

64. PHONOGRAPH
Invented by Thomas Edison in 1877, it is
a device designed for the power-driven
recording and reproduction of sound.

65. PHONOGRAPH
The sound waveforms are
recorded as conforming
physical deviations of a
spiral groove engraved
into the surface of a
spinning disc.

68. FILM
Is also called movie, motion
pictures, theatrical films or
photoplay.
It started in 1890.

69. INFORMATION ERA.