SlideShare a Scribd company logo
Assignment 2 : Evolution of Digital Marketing
Task 1
Introduction: Brief History of the internet
1957 1960s 1970 1990s 2000s 2010s
Soviets
launch
SPUTNIK
1st
computers
ARPANET Dotcom
bubble
begins
Wireless
internet
1st
smart
phone
Social Media
0.4
5.8
16
28.8
46.4
58.7
Access to the Internet
As of January 2020, about 4.54 billion people were active internet users, more
than half of the world’s population, 58.7% .
Asia is the continent with the most internet users (2,3 billion) and Europe is
second (727 million).
The majority of users are from developing countries (47%) compared to developed
countries (87%).
Digital devices used by the
public
Smartphone Laptop/PC Tablet Smart TV Games Console
97% 75% 38% 36% 25%
Millenials use of devices
How customers search for
information
9.37%81.5% 5.29% 2.04% 0.83%
DO KNOW GO
TRANSACTIONAL QUERY NAVIGATIONAL QUERYINFORMATIONAL QUERY
Buying a pizza from
Pizza Hut
Googling ‘How
tall is Tom
Cruise?’
Logging into
your NetFlix
account.
What consumers buy
online
68%
MEN Women
72%
How people use online
video
prefer to
watch online
video than TV
6/10
watch online
videos daily.
55%
+1 bill
hours
video watched
everyday
(YouTube)
video watched
on mobile
devices
75%
Consumer trends
● AI (artificial intelligence)
● Conversational marketing
● Personalisation
● Video Marketing
● Influencer marketing
programmatic advertising
chatbots
Summary
● Convenience
● Speed
● Personal
● Entertain
References
● Internet World Stats. 2020. WORLD INTERNET USAGE AND POPULATION STATISTICS 2019 Year-End Estimates.
[ONLINE] Available at: https://www.internetworldstats.com/stats.htm. [Accessed 24 March 2020].
● Wikipedia. 2020. Global Internet Usage. [ONLINE] Available at: https://en.wikipedia.org/wiki/Global_Internet_usage.
[Accessed 2 April 2020].
● Statista. 2020. Number of Internet users in China. [ONLINE] Available at:
https://www.statista.com/statistics/278417/number-of-internet-users-in-china. [Accessed 2 April 2020].
● Pew Research Center. 2019. US Generations Technology Use. [ONLINE] Available at:
https://www.pewresearch.org/fact-tank/2019/09/09/us-generations-technology-use. [Accessed 2 April 2020].
● Digital Marketing Community. 2018. Most Used Devices by Millennials. [ONLINE] Available at:
https://www.digitalmarketingcommunity.com/indicators/used-devicesmillennial-internet-users-2018. [Accessed 2 April
2020].
● Reliablesoft. 2020. Top Ten Search Engines In The World. [ONLINE] Available at:
https://www.reliablesoft.net/top-10-search-engines-in-the-world/. [Accessed 2 April 2020].
● SearchEngineJournal. 2020. How People Search. [ONLINE] Available at:
https://www.searchenginejournal.com/seo-101/how-people-search/. [Accessed 2 April 2020].
● Optinmonster. 2020. Online Shopping Statistics You Need to Know in 2020. [ONLINE] Available at:
https://optinmonster.com/online-shopping-statistics/. [Accessed 2 April 2020].
● Biteable. 2020. 55 video marketing statistics for 2020. [ONLINE] Available at:
https://biteable.com/blog/tips/video-marketing-statistics/. [Accessed 2 April 2020].
● SingleGrain. 2020. Digetal Marketing Trends 2020. [ONLINE] Available at:
https://www.singlegrain.com/digital-marketing/digital-marketing-trends-2020/. [Accessed 2 April 2020].

More Related Content

What's hot

The Evolution of Digital Marketing - How consumers use technology and how it ...
The Evolution of Digital Marketing - How consumers use technology and how it ...The Evolution of Digital Marketing - How consumers use technology and how it ...
The Evolution of Digital Marketing - How consumers use technology and how it ...
GraceClarke11
 
Infographic: Mobile Industry Leaders Provide a Glimpse of Our Future
Infographic: Mobile Industry Leaders Provide a Glimpse of Our FutureInfographic: Mobile Industry Leaders Provide a Glimpse of Our Future
Infographic: Mobile Industry Leaders Provide a Glimpse of Our Future
Cisco Service Provider
 
Arab Social Media Report (First Report 2015)
Arab Social Media Report (First Report 2015)Arab Social Media Report (First Report 2015)
Arab Social Media Report (First Report 2015)
Othmane Ghailane
 
Internet and media analysis final ppt
Internet and media analysis final pptInternet and media analysis final ppt
Internet and media analysis final ppt
Samit Kumar Kapat
 
2013 India Digital Future in Focus
2013 India Digital Future in Focus2013 India Digital Future in Focus
2013 India Digital Future in Focus
Vikrant Mudaliar
 
Adliner_adinch_eng
Adliner_adinch_engAdliner_adinch_eng
Adliner_adinch_eng
adliner
 
Digital Technologies to Improve Value Chain Efficiency
Digital Technologies to Improve Value Chain EfficiencyDigital Technologies to Improve Value Chain Efficiency
Digital Technologies to Improve Value Chain Efficiency
Gerard Sylvester
 
Vietnam internet user’s behaviour 2016
Vietnam internet user’s behaviour 2016Vietnam internet user’s behaviour 2016
Vietnam internet user’s behaviour 2016
Xuân Lan Nguyễn
 
Digital Digest Q3 2014 (English)
Digital Digest Q3 2014 (English)Digital Digest Q3 2014 (English)
Digital Digest Q3 2014 (English)
MOTC Qatar
 
TOP TEN: Big Data_ Issue 16 _ Dec 2014
TOP TEN: Big Data_ Issue 16 _ Dec 2014TOP TEN: Big Data_ Issue 16 _ Dec 2014
TOP TEN: Big Data_ Issue 16 _ Dec 2014
MOTC Qatar
 
Nielsen sea cross platform report 2014- Vietnam
Nielsen sea cross platform report 2014- VietnamNielsen sea cross platform report 2014- Vietnam
Nielsen sea cross platform report 2014- Vietnam
Vietguys - Mobile Marketing Solutions
 
Indonesia Digital Landscape - Q3/2015
Indonesia Digital Landscape - Q3/2015Indonesia Digital Landscape - Q3/2015
Indonesia Digital Landscape - Q3/2015
Growmint Digital Agency
 
Mobilizing Capacity Development in Agriculture for Smallholder Farmers - How ...
Mobilizing Capacity Development in Agriculture for Smallholder Farmers - How ...Mobilizing Capacity Development in Agriculture for Smallholder Farmers - How ...
Mobilizing Capacity Development in Agriculture for Smallholder Farmers - How ...
plan4all
 
Vietnam Digital landscape update 2013 Sep_2013_Mindshare
Vietnam Digital landscape update 2013 Sep_2013_MindshareVietnam Digital landscape update 2013 Sep_2013_Mindshare
Vietnam Digital landscape update 2013 Sep_2013_Mindshare
Phương Bi
 
Indonesia digital
Indonesia digitalIndonesia digital
Indonesia digital
Rama Mamuaya
 
53% of the world’s population will still be offline by the end of 2016, says ITU
53% of the world’s population will still be offline by the end of 2016, says ITU53% of the world’s population will still be offline by the end of 2016, says ITU
53% of the world’s population will still be offline by the end of 2016, says ITU
Zane Small
 
2017 U.S. Mobile App Report
2017 U.S. Mobile App Report2017 U.S. Mobile App Report
2017 U.S. Mobile App Report
comScore
 
State of E- Commerce in the Philippines 2018
State of E- Commerce in the Philippines 2018State of E- Commerce in the Philippines 2018
State of E- Commerce in the Philippines 2018
RUBEN LICERA
 
Mobile report-white-paper-cisco11-520862
Mobile report-white-paper-cisco11-520862Mobile report-white-paper-cisco11-520862
Mobile report-white-paper-cisco11-520862
Saurabh Verma
 
Digital 2018 Q4 Global Digital Statshot (October 2018)
Digital 2018 Q4 Global Digital Statshot (October 2018)Digital 2018 Q4 Global Digital Statshot (October 2018)
Digital 2018 Q4 Global Digital Statshot (October 2018)
mResearcher
 

What's hot (20)

The Evolution of Digital Marketing - How consumers use technology and how it ...
The Evolution of Digital Marketing - How consumers use technology and how it ...The Evolution of Digital Marketing - How consumers use technology and how it ...
The Evolution of Digital Marketing - How consumers use technology and how it ...
 
Infographic: Mobile Industry Leaders Provide a Glimpse of Our Future
Infographic: Mobile Industry Leaders Provide a Glimpse of Our FutureInfographic: Mobile Industry Leaders Provide a Glimpse of Our Future
Infographic: Mobile Industry Leaders Provide a Glimpse of Our Future
 
Arab Social Media Report (First Report 2015)
Arab Social Media Report (First Report 2015)Arab Social Media Report (First Report 2015)
Arab Social Media Report (First Report 2015)
 
Internet and media analysis final ppt
Internet and media analysis final pptInternet and media analysis final ppt
Internet and media analysis final ppt
 
2013 India Digital Future in Focus
2013 India Digital Future in Focus2013 India Digital Future in Focus
2013 India Digital Future in Focus
 
Adliner_adinch_eng
Adliner_adinch_engAdliner_adinch_eng
Adliner_adinch_eng
 
Digital Technologies to Improve Value Chain Efficiency
Digital Technologies to Improve Value Chain EfficiencyDigital Technologies to Improve Value Chain Efficiency
Digital Technologies to Improve Value Chain Efficiency
 
Vietnam internet user’s behaviour 2016
Vietnam internet user’s behaviour 2016Vietnam internet user’s behaviour 2016
Vietnam internet user’s behaviour 2016
 
Digital Digest Q3 2014 (English)
Digital Digest Q3 2014 (English)Digital Digest Q3 2014 (English)
Digital Digest Q3 2014 (English)
 
TOP TEN: Big Data_ Issue 16 _ Dec 2014
TOP TEN: Big Data_ Issue 16 _ Dec 2014TOP TEN: Big Data_ Issue 16 _ Dec 2014
TOP TEN: Big Data_ Issue 16 _ Dec 2014
 
Nielsen sea cross platform report 2014- Vietnam
Nielsen sea cross platform report 2014- VietnamNielsen sea cross platform report 2014- Vietnam
Nielsen sea cross platform report 2014- Vietnam
 
Indonesia Digital Landscape - Q3/2015
Indonesia Digital Landscape - Q3/2015Indonesia Digital Landscape - Q3/2015
Indonesia Digital Landscape - Q3/2015
 
Mobilizing Capacity Development in Agriculture for Smallholder Farmers - How ...
Mobilizing Capacity Development in Agriculture for Smallholder Farmers - How ...Mobilizing Capacity Development in Agriculture for Smallholder Farmers - How ...
Mobilizing Capacity Development in Agriculture for Smallholder Farmers - How ...
 
Vietnam Digital landscape update 2013 Sep_2013_Mindshare
Vietnam Digital landscape update 2013 Sep_2013_MindshareVietnam Digital landscape update 2013 Sep_2013_Mindshare
Vietnam Digital landscape update 2013 Sep_2013_Mindshare
 
Indonesia digital
Indonesia digitalIndonesia digital
Indonesia digital
 
53% of the world’s population will still be offline by the end of 2016, says ITU
53% of the world’s population will still be offline by the end of 2016, says ITU53% of the world’s population will still be offline by the end of 2016, says ITU
53% of the world’s population will still be offline by the end of 2016, says ITU
 
2017 U.S. Mobile App Report
2017 U.S. Mobile App Report2017 U.S. Mobile App Report
2017 U.S. Mobile App Report
 
State of E- Commerce in the Philippines 2018
State of E- Commerce in the Philippines 2018State of E- Commerce in the Philippines 2018
State of E- Commerce in the Philippines 2018
 
Mobile report-white-paper-cisco11-520862
Mobile report-white-paper-cisco11-520862Mobile report-white-paper-cisco11-520862
Mobile report-white-paper-cisco11-520862
 
Digital 2018 Q4 Global Digital Statshot (October 2018)
Digital 2018 Q4 Global Digital Statshot (October 2018)Digital 2018 Q4 Global Digital Statshot (October 2018)
Digital 2018 Q4 Global Digital Statshot (October 2018)
 

Similar to The Evolution Of Digital Marketing

The Evolution of Internet and Consumer Trends.
The Evolution of Internet and Consumer Trends.The Evolution of Internet and Consumer Trends.
The Evolution of Internet and Consumer Trends.
Aslıhan Gül
 
"How consumers use technology and its impact on their lives"
"How consumers use technology and its impact on their lives""How consumers use technology and its impact on their lives"
"How consumers use technology and its impact on their lives"
Rodica Rusica
 
Digital exclusion as a hindrance to the emergence of the information society:...
Digital exclusion as a hindrance to the emergence of the information society:...Digital exclusion as a hindrance to the emergence of the information society:...
Digital exclusion as a hindrance to the emergence of the information society:...
Przegląd Politologiczny
 
Internet usage presentation
Internet usage presentationInternet usage presentation
Internet usage presentation
Mohamed Ismail
 
The evolution of internet
The evolution of internetThe evolution of internet
The evolution of internet
TatianaMoreto
 
The Impact of Technology
The Impact of Technology The Impact of Technology
The Impact of Technology
JoannaPeristiani
 
The Evolution of the Internet
The Evolution of the Internet The Evolution of the Internet
The Evolution of the Internet
LianaSudan
 
Assignment two
Assignment twoAssignment two
Assignment two
Libbysteer
 
Assignment 2 task 1 presentation
Assignment 2 task 1 presentationAssignment 2 task 1 presentation
Assignment 2 task 1 presentation
JackStamp2
 
The Digital Innovation for the world's population
The Digital Innovation for the world's populationThe Digital Innovation for the world's population
The Digital Innovation for the world's population
Terry Talbot
 
Asessment 2 task 1
Asessment 2 task 1Asessment 2 task 1
Asessment 2 task 1
LiamBlount
 
Exploring how audiences use technology and its impact on their lives.
Exploring how audiences use technology and its impact on their lives.Exploring how audiences use technology and its impact on their lives.
Exploring how audiences use technology and its impact on their lives.
LisaTaylor799906
 
Evolution of the Internet
Evolution of the Internet Evolution of the Internet
Evolution of the Internet
NatalieJackson47
 
The Internet .pptx
The Internet .pptxThe Internet .pptx
The Internet .pptx
TeodoraKitova1
 
The Evolution of Digital Marketing - 2024
The Evolution of Digital Marketing - 2024The Evolution of Digital Marketing - 2024
The Evolution of Digital Marketing - 2024
nmcmillan9103
 
Technology impact on the consumers life
Technology impact on the consumers lifeTechnology impact on the consumers life
Technology impact on the consumers life
Zane Stepanova
 
2.0 assigment-1 task - British Academy of Digital Marketing
2.0 assigment-1 task  - British Academy of Digital Marketing2.0 assigment-1 task  - British Academy of Digital Marketing
2.0 assigment-1 task - British Academy of Digital Marketing
Valentina Solidani
 
Assignment 2 Task 1.pptx
Assignment 2 Task 1.pptxAssignment 2 Task 1.pptx
Assignment 2 Task 1.pptx
CourtneyGarrick
 
How Audiences use Technology and its impact on their lives
How Audiences use Technology and its impact on their livesHow Audiences use Technology and its impact on their lives
How Audiences use Technology and its impact on their lives
MartaCaceres10
 
Assignment 2 task 1 Evolution of digital marketing
Assignment 2 task 1 Evolution of digital marketingAssignment 2 task 1 Evolution of digital marketing
Assignment 2 task 1 Evolution of digital marketing
PetraSomogyvari
 

Similar to The Evolution Of Digital Marketing (20)

The Evolution of Internet and Consumer Trends.
The Evolution of Internet and Consumer Trends.The Evolution of Internet and Consumer Trends.
The Evolution of Internet and Consumer Trends.
 
"How consumers use technology and its impact on their lives"
"How consumers use technology and its impact on their lives""How consumers use technology and its impact on their lives"
"How consumers use technology and its impact on their lives"
 
Digital exclusion as a hindrance to the emergence of the information society:...
Digital exclusion as a hindrance to the emergence of the information society:...Digital exclusion as a hindrance to the emergence of the information society:...
Digital exclusion as a hindrance to the emergence of the information society:...
 
Internet usage presentation
Internet usage presentationInternet usage presentation
Internet usage presentation
 
The evolution of internet
The evolution of internetThe evolution of internet
The evolution of internet
 
The Impact of Technology
The Impact of Technology The Impact of Technology
The Impact of Technology
 
The Evolution of the Internet
The Evolution of the Internet The Evolution of the Internet
The Evolution of the Internet
 
Assignment two
Assignment twoAssignment two
Assignment two
 
Assignment 2 task 1 presentation
Assignment 2 task 1 presentationAssignment 2 task 1 presentation
Assignment 2 task 1 presentation
 
The Digital Innovation for the world's population
The Digital Innovation for the world's populationThe Digital Innovation for the world's population
The Digital Innovation for the world's population
 
Asessment 2 task 1
Asessment 2 task 1Asessment 2 task 1
Asessment 2 task 1
 
Exploring how audiences use technology and its impact on their lives.
Exploring how audiences use technology and its impact on their lives.Exploring how audiences use technology and its impact on their lives.
Exploring how audiences use technology and its impact on their lives.
 
Evolution of the Internet
Evolution of the Internet Evolution of the Internet
Evolution of the Internet
 
The Internet .pptx
The Internet .pptxThe Internet .pptx
The Internet .pptx
 
The Evolution of Digital Marketing - 2024
The Evolution of Digital Marketing - 2024The Evolution of Digital Marketing - 2024
The Evolution of Digital Marketing - 2024
 
Technology impact on the consumers life
Technology impact on the consumers lifeTechnology impact on the consumers life
Technology impact on the consumers life
 
2.0 assigment-1 task - British Academy of Digital Marketing
2.0 assigment-1 task  - British Academy of Digital Marketing2.0 assigment-1 task  - British Academy of Digital Marketing
2.0 assigment-1 task - British Academy of Digital Marketing
 
Assignment 2 Task 1.pptx
Assignment 2 Task 1.pptxAssignment 2 Task 1.pptx
Assignment 2 Task 1.pptx
 
How Audiences use Technology and its impact on their lives
How Audiences use Technology and its impact on their livesHow Audiences use Technology and its impact on their lives
How Audiences use Technology and its impact on their lives
 
Assignment 2 task 1 Evolution of digital marketing
Assignment 2 task 1 Evolution of digital marketingAssignment 2 task 1 Evolution of digital marketing
Assignment 2 task 1 Evolution of digital marketing
 

Recently uploaded

Bengaluru Dreamin' 24 - Personal Branding
Bengaluru Dreamin' 24 - Personal BrandingBengaluru Dreamin' 24 - Personal Branding
Bengaluru Dreamin' 24 - Personal Branding
Tarandeep Singh
 
一比一原版(uc毕业证书)加拿大卡尔加里大学毕业证如何办理
一比一原版(uc毕业证书)加拿大卡尔加里大学毕业证如何办理一比一原版(uc毕业证书)加拿大卡尔加里大学毕业证如何办理
一比一原版(uc毕业证书)加拿大卡尔加里大学毕业证如何办理
dtagbe
 
cyber crime.pptx..........................
cyber crime.pptx..........................cyber crime.pptx..........................
cyber crime.pptx..........................
GNAMBIKARAO
 
HijackLoader Evolution: Interactive Process Hollowing
HijackLoader Evolution: Interactive Process HollowingHijackLoader Evolution: Interactive Process Hollowing
HijackLoader Evolution: Interactive Process Hollowing
Donato Onofri
 
Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...
Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...
Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...
APNIC
 
How to make a complaint to the police for Social Media Fraud.pdf
How to make a complaint to the police for Social Media Fraud.pdfHow to make a complaint to the police for Social Media Fraud.pdf
How to make a complaint to the police for Social Media Fraud.pdf
Infosec train
 
一比一原版新西兰林肯大学毕业证(Lincoln毕业证书)学历如何办理
一比一原版新西兰林肯大学毕业证(Lincoln毕业证书)学历如何办理一比一原版新西兰林肯大学毕业证(Lincoln毕业证书)学历如何办理
一比一原版新西兰林肯大学毕业证(Lincoln毕业证书)学历如何办理
thezot
 
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
3a0sd7z3
 
Securing BGP: Operational Strategies and Best Practices for Network Defenders...
Securing BGP: Operational Strategies and Best Practices for Network Defenders...Securing BGP: Operational Strategies and Best Practices for Network Defenders...
Securing BGP: Operational Strategies and Best Practices for Network Defenders...
APNIC
 
快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样
快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样
快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样
3a0sd7z3
 
怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样
怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样
怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样
rtunex8r
 

Recently uploaded (11)

Bengaluru Dreamin' 24 - Personal Branding
Bengaluru Dreamin' 24 - Personal BrandingBengaluru Dreamin' 24 - Personal Branding
Bengaluru Dreamin' 24 - Personal Branding
 
一比一原版(uc毕业证书)加拿大卡尔加里大学毕业证如何办理
一比一原版(uc毕业证书)加拿大卡尔加里大学毕业证如何办理一比一原版(uc毕业证书)加拿大卡尔加里大学毕业证如何办理
一比一原版(uc毕业证书)加拿大卡尔加里大学毕业证如何办理
 
cyber crime.pptx..........................
cyber crime.pptx..........................cyber crime.pptx..........................
cyber crime.pptx..........................
 
HijackLoader Evolution: Interactive Process Hollowing
HijackLoader Evolution: Interactive Process HollowingHijackLoader Evolution: Interactive Process Hollowing
HijackLoader Evolution: Interactive Process Hollowing
 
Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...
Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...
Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...
 
How to make a complaint to the police for Social Media Fraud.pdf
How to make a complaint to the police for Social Media Fraud.pdfHow to make a complaint to the police for Social Media Fraud.pdf
How to make a complaint to the police for Social Media Fraud.pdf
 
一比一原版新西兰林肯大学毕业证(Lincoln毕业证书)学历如何办理
一比一原版新西兰林肯大学毕业证(Lincoln毕业证书)学历如何办理一比一原版新西兰林肯大学毕业证(Lincoln毕业证书)学历如何办理
一比一原版新西兰林肯大学毕业证(Lincoln毕业证书)学历如何办理
 
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
 
Securing BGP: Operational Strategies and Best Practices for Network Defenders...
Securing BGP: Operational Strategies and Best Practices for Network Defenders...Securing BGP: Operational Strategies and Best Practices for Network Defenders...
Securing BGP: Operational Strategies and Best Practices for Network Defenders...
 
快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样
快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样
快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样
 
怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样
怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样
怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样
 

The Evolution Of Digital Marketing

  • 1. Assignment 2 : Evolution of Digital Marketing Task 1
  • 2. Introduction: Brief History of the internet 1957 1960s 1970 1990s 2000s 2010s Soviets launch SPUTNIK 1st computers ARPANET Dotcom bubble begins Wireless internet 1st smart phone Social Media
  • 4. As of January 2020, about 4.54 billion people were active internet users, more than half of the world’s population, 58.7% . Asia is the continent with the most internet users (2,3 billion) and Europe is second (727 million). The majority of users are from developing countries (47%) compared to developed countries (87%).
  • 5. Digital devices used by the public
  • 6. Smartphone Laptop/PC Tablet Smart TV Games Console 97% 75% 38% 36% 25% Millenials use of devices
  • 7. How customers search for information
  • 9. DO KNOW GO TRANSACTIONAL QUERY NAVIGATIONAL QUERYINFORMATIONAL QUERY Buying a pizza from Pizza Hut Googling ‘How tall is Tom Cruise?’ Logging into your NetFlix account.
  • 12. How people use online video
  • 13. prefer to watch online video than TV 6/10 watch online videos daily. 55% +1 bill hours video watched everyday (YouTube) video watched on mobile devices 75%
  • 15. ● AI (artificial intelligence) ● Conversational marketing ● Personalisation ● Video Marketing ● Influencer marketing programmatic advertising chatbots
  • 16. Summary ● Convenience ● Speed ● Personal ● Entertain
  • 17. References ● Internet World Stats. 2020. WORLD INTERNET USAGE AND POPULATION STATISTICS 2019 Year-End Estimates. [ONLINE] Available at: https://www.internetworldstats.com/stats.htm. [Accessed 24 March 2020]. ● Wikipedia. 2020. Global Internet Usage. [ONLINE] Available at: https://en.wikipedia.org/wiki/Global_Internet_usage. [Accessed 2 April 2020]. ● Statista. 2020. Number of Internet users in China. [ONLINE] Available at: https://www.statista.com/statistics/278417/number-of-internet-users-in-china. [Accessed 2 April 2020]. ● Pew Research Center. 2019. US Generations Technology Use. [ONLINE] Available at: https://www.pewresearch.org/fact-tank/2019/09/09/us-generations-technology-use. [Accessed 2 April 2020]. ● Digital Marketing Community. 2018. Most Used Devices by Millennials. [ONLINE] Available at: https://www.digitalmarketingcommunity.com/indicators/used-devicesmillennial-internet-users-2018. [Accessed 2 April 2020]. ● Reliablesoft. 2020. Top Ten Search Engines In The World. [ONLINE] Available at: https://www.reliablesoft.net/top-10-search-engines-in-the-world/. [Accessed 2 April 2020]. ● SearchEngineJournal. 2020. How People Search. [ONLINE] Available at: https://www.searchenginejournal.com/seo-101/how-people-search/. [Accessed 2 April 2020]. ● Optinmonster. 2020. Online Shopping Statistics You Need to Know in 2020. [ONLINE] Available at: https://optinmonster.com/online-shopping-statistics/. [Accessed 2 April 2020].
  • 18. ● Biteable. 2020. 55 video marketing statistics for 2020. [ONLINE] Available at: https://biteable.com/blog/tips/video-marketing-statistics/. [Accessed 2 April 2020]. ● SingleGrain. 2020. Digetal Marketing Trends 2020. [ONLINE] Available at: https://www.singlegrain.com/digital-marketing/digital-marketing-trends-2020/. [Accessed 2 April 2020].