A look into how consumers use technology and its impact on their lives.

1. Evolution of Digital
Marketing
A look into how consumers use
technology and its impact on their
lives.

2. ACCESS TO THE INTERNET
2005 2010 2015 2020 2022
0
1
2
3
4
5
6
Internet Users Worldwide (In Billions)
1983
The offical birthdate for the
internet is Janurary 1,
Data collected from statista.com

3. DIGITAL DEVICES USED BY AUDIENCES
Phone
Tablet Laptop Desktop
Mobile phones are the most used form of digital device according to
statista.com. For a lot of us our phones are with us 24/7 they’ve become part
of our lives. We’re constantly on them whether that's to communicate with
people, scroll on social media, take photos or to know how to get from A to B.
96.6%
31.6%
57.8%
57.8%

4. HOW CUSTOMERS SEARCH FOR INFORMATION
Without a doubt
Google is the most
popular search
engine out there.
Google is said to
have 95% of mobile
traffic. (Hubspot,
2023)
Bing is another
search engine
consumers use. It
only factors for 1.5%
of mobile searches
and has a very
similar set up as
Google. (Hubspot,
2023)
Youtube has been
around since 2005.
And is the world's
second largest
search engine. (Open
Library okstate, n.d)
Google Bing Youtube

5. WHAT CONSUMERS BUY ONLINE
1.53 trillion
1.14 trillion
381.9 billion
280 billion
Apparel Electronics Footware Petcare
According to dodropshipping.com these are the most bought products
online for 2023.

6. ONLINE VIDEO CONSUMPTION
With the effects of Covid we have seen a massive
increase in online video consumption. Forbes writes
that the average U.S consumer subscribes to four
different streaming services. And since the pandemic
almost one quarter of the U.S has subscribed to yet
another Streaming service.
But online subscription services aren't the only online
increase we’ve seen in video consumption. Forbes also
writes that Tic Tok has taken the world by storm,
tripling in size since 2018 and with the average person
spending 95 minutes per day on the app. (Wallaroo,
2024)

7. CONSUMER TRENDS
Zettabytes
2018 2020 2022 2023
0
20
40
60
80
100
120
Amount of data
generated on the
internet. Can see
nearly 4x more data is
being generated in
2023 compared to
2018.
Data from
ExplodingTopics.com

8. Hours
0 1 2 3 4 5 6 7
2017
2019
2021
2023
Average screen
time over the
years. We see it
has roughly
stayed around the
same. With a peak
in 2021.
T
R
E
N
D
S
Data collected
from Statista.com

9. S U M M A R Y
Overall we can clearly see with the rapid speed of growth
that the world is being overcomed by the internet and
technology. As consumers we rely on the internet and
technology everyday whether we realise it or not. It has
become a part of our lives like food and water.

10. REFERENCES.
THANK YOU
Forsey. C. (2023). The Top 11 Search Engines, Ranked by Popularity. Hubspot. [Online] Available at:
https://blog.hubspot.com/marketing/top-search-engines [Accessed 20 Jan 2024]
Fatemi F. (2021). How The Pandemic Has Changed Video Content And Consumption. Forbes. [Online] Available at:
https://www.forbes.com/sites/falonfatemi/2021/02/01/how-the-pandemic-has-changed-video-content-and-
consumption/?sh=70f72cf66ec0. [Accessed 20 Jan 2024]
Ashique. (2023). What Do People Buy the Most Online in 2024? (Product Ideas).dodropshipping.com. [Online] Available
at: https://dodropshipping.com/what-do-people-buy-the-most-online/. [Accessed 20 Jan 2024]
Duarte F. (2023). Amount of Data Created Daily (2024). explodingtopics [online]
Available at: https://explodingtopics.com/blog/data-generated-per-day [Accessed 20
Jan 2024]
Lawson C. (n.d). Youtube: The World’s Second Largest Search Engine. open library okstate. [online] Available at:
https://open.library.okstate.edu/introtosocialmedia/chapter/youtube-the-worlds-second-largest-search-engine/

11. Statista (2023). Average daily time spent using the internet by online users worldwide from 3rd quarter 2015 to 2nd
quarter 2023. Statista. [Online] Available at: https://www.statista.com/statistics/1380282/daily-time-spent-online-
global/. [Accessed 20 Jan 2023]
Statista (2023). Ownership of digital devices worldwide as of April 2023. Statista. [Online] Available at:
https://www.statista.com/statistics/1380075/global-digital-device-ownership/ [Accessed 20 Jan 2023]
Statista (2022). Number of internet users worldwide from 2005 to 2022. Statista. [Online] Available at: Statista
https://www.statista.com/statistics/273018/number-of-internet-users-worldwide/ [Accessed 20 Jan 2023]
THANK YOU
Wallaroo(2024). Tictok Statistics. Wallaroomedia. [online] Available at:https://wallaroomedia.com/blog/social-
media/tiktok-
statistics/#:~:text=Average%20Minutes%20Per%20User%20%E2%80%93%20TikTok,users%20have%20posted%20a%20
video. [Accessed 20 Jan 2024]
usg.edu (n.d). A Brief History of the Internet. Online library learning center. [online] Available at:
https://www.usg.edu/galileo/skills/unit07/internet07_02.phtml#:~:text=ARPANET%20was%20a%20great%20success,offi
cial%20birthday%20of%20the%20Internet. [Accessed 20 Jan 2024]

12. Hartwig, B. (2021) Find Someone on TikTok Easily. [Photograph]. infor tracer. Available at:
https://infotracer.com/infocenter/find-someone-on-tiktok-easily/ [Accessed 20 Jan 2024]
THANK YOU
IMAGES.
Tellez, A. (2022) Why Streaming Services Drop Your Favorite Shows—From ‘Westworld’ To The ‘The Office’— And Where
To Find Them Now
[photograph]. Forbes. Available at: https://www.forbes.com/sites/anthonytellez/2022/12/20/why-streaming-services-
drop-your-favorite-shows-from-westworld-to-the-the-office--and-where-to-find-them-now/?sh=360e3c8364f8
[Accessed 20 Jan 2024]