The document discusses the history and current state of the internet and media in India. It provides background on the origins of the internet in the 1960s for military and research purposes. It outlines advantages like communication, information, and services as well as disadvantages such as theft of personal information and virus threats. Regarding India, it notes limited early access but now over 62 million users and growing demand. The media sector is one of India's fastest growing and includes film, television, music, radio and print. The future of both the internet and media in India depends on continued economic growth and is projected to have annual growth rates of 19% or more in coming years.

1. INTERNET AND MEDIA
ANALYSIS
Puja Devanand
Pratik Maru
Durlabh Giripunje

2. THE INTERNET
WHAT?
 The Internet is a global system of interconnected computer networks
that use the standard Internet Protocol Suite (TCP/IP) to serve billions of users
worldwide.
 The Internet carries a vast array of information resources and services,
most notably the inter-linked hypertext documents of the World Wide Web
(WWW) and the infrastructure to support electronic mail.
WHEN?
 The origins of the Internet reach back to research in the 1960s, both
commissioned by the United States Government to develop projects of its
military agencies to build robust, fault-tolerant, and distributed computer
networks as well as private research.
Popular Operating Software:
 Internet explorer
 Mozilla Firefox

3. THE INTERNET
Internet is possibly the most outstanding innovation in the field of
communication in the history of mankind. However, like every single
innovation in science and technology, internet has its own
advantages and disadvantages
ADVANTAGES:
 Communication E.g. Google Gtalk, Yahoo Messenger, etc.
 Information E.g. Google, Yahoo, Microsoft’s Bing
 Entertainment E.g. Online Games, Movies
 Services E.g. Online Banking, Job Searching
 E-Commerce

4. THE INTERNET
DISADVANTAGES:
 Theft of Personal information
 Spamming
 Virus threat
 Reduction of actual physical contact
 Cyber slacking - estimated employees spend 57 mins. on the Web
instead of working.
E-mail : The concept of sending electronic text messages between parties.
 The language for communication on the Internet is English.
 Common methods of Internet access in homes Include
dial-up, landline broadband , Wi-Fi and 3G Technology cell
phones.

5. INDIA AND INTERNET
 Ten years ago:
There was limited Internet access but only in a few major cities, all in the
hands of the government.
VSNL - Responsible for Internet activities.
DOT (Department of Telecommunications) provided a connectivity, with miserly
bandwidth and few phone lines.
 Today: The Internet represents the new wealth frontier for the middle classes -
a good salary and increase in globalization
 No more strict governmental control
 More than 62 million users
 Increase of Indian content on the net
 Increase in advertising – targeting the middle class
 Very useful for business to business transactions
The Internet represents so much potential for India, and the
demand for efficient Internet infrastructure is growing rapidly

6. THE INTERNET

7. INDIA AND THE MEDIA
WHAT?
 Newspapers, magazines, television and radio and any other channel of
information.
 One of the fastest growing sectors in India, might grow faster than the GDP.
STRENGTHS
 Increasing levels of literacy
 Skilled workforce, innovative ideas
 Intense competition, propelling
growth
 High population
 Swift growth in technology
WEAKNESS
 Inability to adhere to ethical standards
 Technology and innovations not at par
with the world
 Unstable government not encouraging
FDI’s
 Piracy

8. INDIA AND THE MEDIA
Indian Entertainment & Media industry can be categorised as follows:
 Film Entertainment
 Television
 Music
 Radio
 Print (Primarily Newspapers & Magazines)
 Live Entertainment
Scope for entertainment sector:
Media And Entertainment industry is one of the most flourishing sectors
in India.

9. MEDIA
According to 2009 Report
According to 2004 Report

10. FUTURE SCENARIO
 The future of Media And Entertainment industry depends largely on the
growth of Indian economy. The Indian economy is growing at a fast rate;
thus, there is also a bright future in store for all the segments of the media
and the entertainment industry. The Indian Media And Entertainment
industry is expected to grow at an annual growth rate of 19% to reach Rs
83,740 crore by 2010.
 The expected CAGR of various segments of the Media And Entertainment
industry in India till the year 2010 is as follows:
• Radio 32%
• Music 1%
• Television 24%
• Film Industry 18%
• Print Media 12%

11. Top Players In Media &
Entertainment Sector
1. Star India
2. Bennett, Coleman & Co. (The Times of India Group)
3. Sony Entertainment Television
4. Zee Telefilms
5. Hindustan Times
6. Television Eighteen India
7. DAINIK JAGRAN
8. Adlabs Films Limited
9. PVR Limited
10.UTV Software Communications Limited

12. FUN FACTS
• INTERNET
 Checking emails and searching for information are the two most
popular reasons for accessing net over mobile phones. 2.8% of
Urban Indian mobile population used the Internet over their
phones to check emails while 2.5% used the net to search for
information.
 347% Growth in Mobile Internet Browsing in India Since 2009.
 Google is the No. 1 site visited on the internet, Google’s index now
stands at 8 billion pages.
 Internet Addictive Disorder (IAD) or the Internet Overuse Syndrome
(IOS).

13. Bibliography
• www.google.co.in
• www.wikipedia.org
• www.webopedia.com
• www.sciencenews.org
• www.naukrihub.com

14. Thank you for your patience.