A presentation as part of a Digital Marketing course exploring how audiences use technology and its impact on their lives.

1. Lisa Taylor
Exploring how audiences use technology & the impact it has on their lives

2. Introduction: The internet.
The first ever
version of the
Internet was
created in the
late 1960’s by the
U.S. Department
of Defence
1976, Queen
Elizabeth II
sends her
first ever
email
The World Wide Web
is launched to the
public in 1991
Yahoo! Is
launched in
1994
1998, Google
search is
launched
WordPress is
launched in 2003
Facebook is
launched in 2004
YouTube is
launched in
2005
2006, Twitter
is launched
Both Pinterest
and Instagram
are launched in
2010
By 2022, more
than half of the
global population
is connected to
the internet
Lisa Taylor
(Zimmerman & Emspack 2022)

3. Access to the internet.
Lisa Taylor
Dial-up internet was available in homes from
early 1990’s.
The average speed of dial-up connection
was 56kbps, which is roughly 1000 x slower
than an average internet speed today.
In early 2000’s broadband
first started being
installed in consumers
homes.

4. Lisa Taylor
4.4
4.5
4.6
4.7
4.8
4.9
5
5.1
Internet Users Active Social Media Users
Number
in
Billions No. of consumers with access to the
Internet
0
200
400
600
800
1000
1200
1400
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
Number
in
Millions
No. of broadband users
As of April 2022, 5 Billion people around the
world have access to the internet. 4.56 Billion of
those users are using social media.
Broadband users 2005 – 220m
Broadband users 2021 – 1.3b
Access to the internet.
(Johnson 2022)
(O’Dea 2021)

5. Digital devices
used by
audiences.
Lisa Taylor
Percentages of devices used:
• Desktops & Laptops 71.2%
• Smart phone 92.1%
• Tablets 28.2%
• Gaming console 12.6%
• Smart TVs 30.4%
• Smart home devices 13.8%
These percentages are based on
internet users age 16-64 who
use each kind of device.
(Digital Overview Global Report 2022)

6. Lisa Taylor
There has been a 75% increase
in web traffic from mobile
devices between quarter 1 of
2015 and 2021
Digital devices used by audiences.
(Howarth 2022)
0
10
20
30
40
50
60
2015 2016 2017 2018 2019 2020 2021
% of Internet traffic through mobile devices
(Quarter 1) Year
80% of social media use is on
smartphones

7. How consumers search for information.
Lisa Taylor
Google is the most popular
search engine online.
5,700,000 Google searches
are made every minute
online.
(Law 2022)
As well as normal search engine
capabilities, Bing also includes a
service named “Instant Answers”,
which gives live information on
sporting events and stock market
information.
(Johnson 2021)
Baidu is the third largest
search engine in the world,
used predominantly in
China.
(Law 2022)
Fig 1. CityPNG
Fig 2. SimilarPNG
Fig 3. BrandsLogos

8. Lisa Taylor
How consumers search for information.
Social media is also widely
used to search for
information such as World
news, entertainment and
local information.

9. Top 5 categories of products bought online:
Lisa Taylor
What consumers buy online.
1. Clothes 2. Shoes 3. Accessories 4. Fitness equipment 5. Cosmetics
(Hotmart 2022)

10. Online video consumption.
Lisa Taylor
Percentages based on internet users age 16-64,
as of Jan 2022.
(Digital Overview Global Report 2022)
In 2006 only 12% of online traffic was made up
of video content.
By 2010 video content was the largest
percentage of online traffic.
(Wong 2016)
91.9% watched any video content
51.4% watched music videos
37.1% watched comedy/viral videos
31.3% watched how-to videos

11. Consumer trends.
Lisa Taylor
Impulse online purchasing:
Women tend to buy more
clothing/shoes online, whereas men
purchase more electrical items.
Delivery subscriptions:
More consumers are setting up
regular online delivery schedules
for purchases.
Virtual experiences:
Theatre/Museums experiences
have grown in popularity since the
pandemic.
Crypto-currency:
Particularly popular among Gen-Z
or Millennial men, 20% of global
consumers have now bought or
invested in crypto-currency.
(Dynata Global Consumer Trends Report 2022)

12. Summary.
Online activity and consumption is now an
integrated part of society. After the pandemic,
e-commerce and online communication has
massively increased.
Use of smartphones has given consumers easy
access to social media and video consumption.
The improvement of internet speeds had a
massive effect on how we use the internet
today. - If broadband was never invented,
would internet consumption be as high as it is
today?

13. Reference list.
Lisa Taylor
J. Johnson (9 May 2022) Global digital population as of April 2022 [Graph]. Available at
https://www.statista.com/statistics/617136/digital-population-worldwide/ [Accessed 31 May 2022]
S. O’Dea (9 Dec 2021) Number of fixed broadband internet subscriptions worldwide from 2005 to 2021
[Graph]. Available at https://www.statista.com/statistics/268673/number-of-broadband-internet-
subscriptions/ [Accessed 31 May 2022]
J. Howarth (24 Mar 2022) Internet Traffic From Mobile Devices [Graph]. Available at
https://explodingtopics.com/blog/mobile-internet-traffic [Accessed 31 May 2022]
Fig 1. CityPNG (N.D) Google Logo [Logo]. Available at https://www.citypng.com/show_download/stock/2926
[Accessed 32 May 2022]
Fig 2. (N.D) Bing Logo [Logo]. Available at https://similarpng.com/bing-icon-design-in-black-color-on-
transparent-background-png/ [Accessed 31 May 2022]
Fig 3. (N.D) Baidu Logo [Logo]. Available at https://brandslogos.com/b/baidu-logo-black-and-white-1/
[Accessed 31 May 2022]
M. Murphy (2019) From dial-up to 5G: a complete guide to logging on to the internet Available at
https://qz.com/1705375/a-complete-guide-to-the-evolution-of-the-internet/ [Accessed 30 May 2022]

14. Lisa Taylor
E. Andrews (28 Oct 2019) Who Invented the Internet? Available at https://www.history.com/news/who-
invented-the-internet [Accessed 30 May 2022]
K. Zimmerman / J. Emspack (8 Apr 2022) Internet history timeline: ARPANET to the World Wide Web
Available at https://www.livescience.com/20727-internet-history.html [Accessed 30 May 2022]
M. Beckett (19 May 2022) History of the internet: a timeline throughout the years Available at
https://www.uswitch.com/broadband/guides/broadband-history/ [Accessed 31 May 2022]
J. Johnson (29 Apr 2021) Bing - Statistics & Facts Available at
https://www.statista.com/topics/4294/bing/#dossierKeyfigures [Accessed 31 May 2022]
T. Law (10 Apr 2022) Top 10 Search Engines in the World Available at
https://www.oberlo.co.uk/blog/top-search-engines-world [Accessed 31 May 2022]
Hotmart (7 Mar 2022) What Are the Best-Selling Products on the Internet? Discover the 15 Most
Popular Categories Available at https://hotmart.com/en/blog/best-selling-products [Accessed 31 May
2022]
A. Julija (16 Mar 2022) Video is King - 30+ Video Marketing Statistics in 2022 Available at
https://www.smallbizgenius.net/by-the-numbers/video-marketing-
statistics/#:~:text=Viewers%20retain%2095%25%20of%20the%20information%20after%20watching%2
0a%20video.&text=Video%20marketing%20statistics%20show%20that,1%2C200%25%20more%20than
%20written%20content. [Accessed 31 May]

15. Lisa Taylor
Oberlo (2022) Online Video Consumption Statistics Available at https://www.oberlo.co.uk/statistics/online-
video-consumption-statistics [Accessed 31 May 2022]
Digital Global Overview Report, S. Kemp (26 Jan 2022) Digital 2022 Global Overview Report Available at
https://datareportal.com/reports/digital-2022-global-overview-report [Accessed 31 May 2022]
J. Wong (5 Oct 2016) How Streaming Video Changed the Shape of the Internet Available at
https://qz.com/742474/how-streaming-video-changed-the-shape-of-the-
internet/#:~:text=Our%20insatiable%20appetite%20for%20digital,widely%20used%20forecast%20by%20C
isco. [Accessed 31 May 2022]
Dynata (2022) Global Consumer Trends Available at https://www.dynata.com/content/GCT_The-New-
Experience-Economy.pdf [Accessed 1 Jun 2022]