The document discusses how consumers use technology and the internet. It provides statistics on internet usage, such as 5.16 billion people using the internet as of 2023, accounting for 64.4% of the world's population. The internet was first developed in the 1960s for military use, and was opened to educational institutions and the public in the following decades. By 2023, most consumers access the internet via smartphones, computers, tablets, and smart home devices. The document also examines how consumers use the internet for online shopping, social media, and how their usage has impacted retail sales.

1. How
Consumers
use
Technology
How it impacts their lives.

2. The birth of
the internet
The internet was known to be around since early
1960’s to allow US military to transfer data better
and faster.
The data sharing technology was opened to
educational institutes to access the governments
super computer. Over the next ten years
technology developed, decreasing the cost to run
and own a computer and allowed the public to start
accessing the internet.
On the 1st January 1983 internet services began to
expand and allowed access to what we know as
the internet today. Today the internet allows people
from all around the world to connect and find
information for anything they need to know.
Image 1: History of the timeline

3. How people in the world are internet
uses
5.16
Number
of
internet
uses.
(Billions)
In January 2023 it was recorded
that 5.16 billion people in the word
are inter uses.
This is 64.4% of the world’s
population. (Statista (2023)

4. How consumers access the internet
Consumers access the internet in a range of different ways. Electronics now have the capability to
connect to the internet making it easier for consumers to access. (Satistica 2023)
92%
65.60%
27.30%
15.40%
SMART PHONES COMPUTER TABLET SMART HOME DEVICE

5. How consumers use the internet
Almost 4.57 billion
people were active
Internet users as of April
2020, encompassing 59
percent of the global
population. (Statistic
2020)
In 2020 Consumers in the US
spent $3 trillion while shopping
online and made up to 35% of
retail sales. (Statista)
This Photo by Unknown Author is licensed under CC BY-SA-NC
Globally 3.96 billion
people used social
media in 2020. Now this
has grown to 4.89
billion, an increase of
6.5%. (Oberlo)

6. Online Shopping
What consumers spent online in 2022
Apparel
$1.53 trillion
Footwear
$381.9 billion
Pet care
$280 billion

7. Consumers on Social Media

8. Marketing through social media

9. References
Admin (2023) What Is Internet History Of Internet & How Internet Started? Available at: https://byjus.com/physics/what-is-internet-history-of-internet/.
Ashique (2023) What Do People Buy the Most Online in 2023? (Product Ideas). Available at: https://dodropshipping.com/what-do-people-buy-the-most-online/.
Gaubys, J. (no date) How Many People Use Social Media in 2023? [Updated Jan 2023]. Available at: https://www.oberlo.com/statistics/how-many-people-use-
social-
media#:~:text=Social%20media%E2%80%99s%20infiltration%20into%20the%20lives%20of%20internet,in%202023%E2%80%94a%206.5%25%20inc
rease%20from%20a%20year%20ago.
Historical Timeline - History of the Internet | Internet Inventor (2020). Available at: https://internethistory.org/historical-timeline/.
Internet and social media users in the world 2023 | Statista (2023). Available at: https://www.statista.com/statistics/617136/digital-population-worldwide/.
Statista (2023) Global internet access Q3 2022, by device. Available at: https://www.statista.com/statistics/1289755/internet-access-by-device-worldwide/.