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THE ENGAGEMENT 
FORMULA 
PRESENTED BY: VIKAS SINHMAR
ENGAGEMENT FORMULA 
THE ENGAGEMENT FORMULA IS GIVEN BY ROSS RECK. 
 ACCORDING TO THIS FORMULA YOU CAN’T MOTIVATE ANYONE, YOU CAN 
ENGAGE THE MOTIVATION WHICH IS ALREADY PRESENT THERE. 
 IF A COMPANY IMPLEMENTS THIS ENGAGEMENT FORMULA -100 % OF ITS 
EMPLOYEES WILL WORK AT THEIR FULL POTENTIAL.
PROCESS 
CREATE A FULL ENGAGEMENT CULTURE THAT DEFINES THE ORGANIZATION & 
DRIVE PERFORMANCE 
HIRE QUALIFIED EMPLOYEES WHO MESH WITH THE CULTURE 
LEADERS MUST LEAD ,NOT GIVE ORDERS
STEP1:CREATE A FULL ENGAGEMENT 
CULTURE THAT DEFINES THE ORG. & DRIVE 
PERFORMANCE 
A FULL ENGAGEMENT FORMULA HAS 4 BASIC ELEMENTS : 
 MINIMAL DISTRACTIONS 
SINGLE STATUS 
MISSION 
CORE VALUES
STEP 2: HIRE QUALIFIED EMPLOYEES 
HIRE QUALIFIED EMPLOYEES WHO MESH WITH THE CULTURE OF ORGANIZATION. 
COMPANIES WITH HIGH LEVEL OF EMPLOYEE ENGAGEMENT USE THEIR CULTURE 
AS THE PRIMARY CRITERIA FOR HIRING NEW EMPLOYEES.
STEP 3: LEADERS MUST LEAD, NOT GIVE 
ORDERS 
THE EMPLOYEES ALREADY KNOW WHAT TO DO & HOW TO DO FROM THE 
ORGANIZATION’S MISSION AND CORE VALUES. 
SUPPORT THE EMPLOYEES
SOME MAJOR CHANGES WILL BEGIN ALMOST IMMEDIATELY, IF ONE IMPLEMENTS 
THE ENGAGEMENT FORMULA IN THE ORGANIZATION. 
THIS ENGAGEMENT FORMULA RESULTS IN: 
GREATLY REDUCED TURNOVER 
REDUCED ABSENTEEISM 
REDUCED THEFT 
REDUCED ACCIDENTS
GOOGLE CASE STUDY 
• GOOGLE IS A VERY SUCCESSFUL INFORMATION TECHNOLOGY/WEB SEARCH 
COMPANY. 
• MORE THAN 21,000 EMPLOYEES WORKING IN 77 OFFICES LOCATED IN 43 
COUNTRIES . 
• IT WAS FOUNDED IN 1998 BY LARRY PAGE AND SERGEY BRIN. 
• IN 2010,GOOGLE’S REVENUE EXCEEDED $29 BILLION. 
• GOOGLE RECEIVES WELL OVER 1 MILLION JOB APPLICATIONS EACH YEAR AND 
HIRES ONLY 0.05 % OF THEM.
ENGAGEMENT FORMULA AT GOOGLE 
• EMPLOYEES’ PHYSIOLOGICAL AND SAFETY NEEDS ARE VERY WELL SATISFIED AT 
GOOGLE. 
• GOOGLE PROVIDE A STANDARD PACKAGE OF FRINGE BENEFITS, BUT ON TOP OF 
THAT ARE FIRST CLASS DINING FACILITIES, GYMS, LAUNDRY ROOMS, MASSAGE 
ROOMS, HAIRCUTS, CAR WASHES, DRY CLEANING ,COMMUTING BUSES- JUST 
ABOUT ANYTHING A HARDWORKING EMPLOYEE MIGHT WANT.
ENGAGEMENT CULTURE-MINIMAL 
DISTRACTION 
• ACCORDING TO THE COMPANY WEBSITE, THE BENEFITS AT GOOGLE INCLUDES: 
HEALTH AND WELLNESS 
RETIREMENT AND SAVINGS 
TIME AWAY 
BENEFITS…BEYOND THE BASICS 
BENEFITS…WAY BEYOND THE BASICS
• GOOGLE PROVIDE ITS EMPLOYED WITH A VERY PLEASANT WORK ENVIRONMENT 
THAT IS CONDUCIVE TO SHARING IDEAS AND OPINIONS. 
• HERE ARE A FEW THINGS ONE MIGHT SEE IN A GOOGLE WORKSPACE: 
LOCAL EXPRESSIONS OF EACH LOCATIONS 
BICYCLES OR SCOOTERS FOR EFFICIENT TRAVEL BETWEEN MEETING; DOGS, LAVA 
LAMPS , MASSAGE CHAIRS 
GOOGLERS SHARING CUBES, YURTS AND HUDDLE ROOMS AND VERY FEW SOLO 
OFFICES 
LAPTOPS EVERYWHERE-MOBILE CODING, EMAIL ON THE GO AND NOTE-TAKING
 FOOSBALL, POOL TABLES, VOLLEYBALL COURTS, VIDEO GAMES, PIANOS , PING 
PONG TABLES AND GYMS THAT OFFER YOGA AND DANCE CLASSES. 
GRASSROOTS EMPLOYEES GROUPS FOR ALL INTERESTS LIKE MEDITATION, FILM, 
WINE TASTING AND SALSA DANCING. 
HEALTHY LUNCHES AND DINNERS FOR ALL THE STAFF AT A VARIETY OF CAFES. 
BREAK ROOMS PACKED WITH A VARIETY OF SNACKS AND DRINKS TO KEEP 
GOOGLERS GOING.
SINGLE STATUS 
• EVERYONE TREATED AS EQUAL. 
• GOOGLERS ARE A SPECIAL PEOPLE TO BE BOSSED BY NO ONE, ONLY A 
COLLECTIVE WILL FOR GOOD. 
• GOOGLE PROVIDES EMPLOYEES WITH A FREEDOM TO WORK ON THEIR OWN 
TERMS AND DO THEIR JOBS AS THEY SEE IT. 
• NO ONE HAS POWER TO VETO WHICH IS WHY GOOGLE IS COMMITTED TO ITS 
CULTURE OF OPENNESS, FLATNESS AND TRANSPARENCY.
MISSION-THIS IS WHAT WE DO 
• GOOGLE’S MISSION IS TO ORGANIZE THE WORLD’S INFORMATION AND MAKE IT 
UNIVERSALLY ACCESSIBLE AND USEFUL. 
• GOOGLE BECAME SUCCESSFUL PRECISELY BECAUSE THEY ARE BETTER AND 
FASTER AT FINDING THE RIGHT ANSWER THAN OTHER SEARCH ENGINES AT THE 
TIME. 
• SEARCH IS A PROBLEM THAT WILL NEVER BE SOLVED, GOOGLERS CONTINUE TO 
PUSH THE LIMITS OF EXISTING TECHNOLOGY TO PROVIDE A FAST, ACCURATE 
AND EASY TO USE SERVICE.
CORE VALUES-THIS IS HOW THEY DO IT 
• GOOGLE PHILOSOPHY-TEN CORE PRINCIPLES : 
FOCUS ON THE USER AND ALL ELSE WILL FOLLOW. 
IT’S BEST TO DO ONE THING REALLY, REALLY WELL. 
FASTER IS BETTER THAN SLOW. 
DEMOCRACY ON THE WEB WORKS. 
YOU DON’T NEED TO BE AT YOUR DESK TO NEED ANSWER
YOU CAN MAKE MONEY WITHOUT DOING EVIL. 
THERE’S ALWAYS MORE INFORMATION OUT THERE. 
THE NEED FOR INFORMATION CROSSES ALL BORDERS. 
YOU CAN BE SERIOUS WITHOUT A SUIT. 
GREAT JUST ISN’T GOOD ENOUGH.
HIRE ONLY QUALIFIED PEOPLE WHO MESH 
WITH THE CULTURE 
• GOOGLE IS VERY SPECIFIC ABOUT WHO IS GOING TO SUCCEED IN THE COMPANY. 
• GOOGLE SPENDS A LOT OF TIME ON EVALUATING TECHNICAL QUALIFICATIONS 
AS WELL AS PASSION AND COMMITMENT. 
• GOOGLE HAS THIS CULTURE WHERE QUIRKINESS IS ENCOURAGED BUT THEY 
DON’T LIKE BAD ACTORS, THE PEOPLE WHO ARE CREEPY. 
• HIRING PROCESS OF GOOGLE IS VERY TIME TAKING
• TOP 10 REASONS TO WORK AT GOOGLE : 
LEND A HELPING HAND 
LIFE IS BEAUTIFUL 
APPRECIATION 
WORK AND PLAY ARE NOT MUTUALLY EXCLUSIVE 
WE LOVE OUR EMPLOYEES AND WE WANT THEM TO KNOW IT
INNOVATION IS OUR BLOODLINE 
GOOD COMPANY EVERYWHERE YOU LOOK 
UNITING THE WORLD 
BOLDLY GO WHERE NO ONE HAS GONE BEFORE 
THERE IS SUCH A THING AS FREE LUNCH AFTER ALL.
LEADERS MUST LEAD, NOT GIVE ORDERS 
• PEOPLE ARE DOING WHAT THEY THINK BEST. 
• TO KEEP THE SPIRIT OF INNOVATION THE COMPANY WAS FOUNDED ON , 
GOOGLE EMPLOYEES ARE MOSTLY ACCOUNTABLE TO THEMSELVES. 
• GOOGLE EXECUTIVES ENCOURAGE EMPLOYEES AND MANAGERS TO WORK 
DIRECTLY WITH EACH OTHER INSTEAD OF THROUGH MORE FORMAL CHANNELS. 
• THE BOTTOM LINE IS THAT LEADERS TRULY FUNCTION AS LEADERS, THEY 
DON’T GIVE ORDERS.
THANK YOU  
The engagement formula

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The engagement formula

  • 1. THE ENGAGEMENT FORMULA PRESENTED BY: VIKAS SINHMAR
  • 2. ENGAGEMENT FORMULA THE ENGAGEMENT FORMULA IS GIVEN BY ROSS RECK.  ACCORDING TO THIS FORMULA YOU CAN’T MOTIVATE ANYONE, YOU CAN ENGAGE THE MOTIVATION WHICH IS ALREADY PRESENT THERE.  IF A COMPANY IMPLEMENTS THIS ENGAGEMENT FORMULA -100 % OF ITS EMPLOYEES WILL WORK AT THEIR FULL POTENTIAL.
  • 3. PROCESS CREATE A FULL ENGAGEMENT CULTURE THAT DEFINES THE ORGANIZATION & DRIVE PERFORMANCE HIRE QUALIFIED EMPLOYEES WHO MESH WITH THE CULTURE LEADERS MUST LEAD ,NOT GIVE ORDERS
  • 4. STEP1:CREATE A FULL ENGAGEMENT CULTURE THAT DEFINES THE ORG. & DRIVE PERFORMANCE A FULL ENGAGEMENT FORMULA HAS 4 BASIC ELEMENTS :  MINIMAL DISTRACTIONS SINGLE STATUS MISSION CORE VALUES
  • 5. STEP 2: HIRE QUALIFIED EMPLOYEES HIRE QUALIFIED EMPLOYEES WHO MESH WITH THE CULTURE OF ORGANIZATION. COMPANIES WITH HIGH LEVEL OF EMPLOYEE ENGAGEMENT USE THEIR CULTURE AS THE PRIMARY CRITERIA FOR HIRING NEW EMPLOYEES.
  • 6. STEP 3: LEADERS MUST LEAD, NOT GIVE ORDERS THE EMPLOYEES ALREADY KNOW WHAT TO DO & HOW TO DO FROM THE ORGANIZATION’S MISSION AND CORE VALUES. SUPPORT THE EMPLOYEES
  • 7. SOME MAJOR CHANGES WILL BEGIN ALMOST IMMEDIATELY, IF ONE IMPLEMENTS THE ENGAGEMENT FORMULA IN THE ORGANIZATION. THIS ENGAGEMENT FORMULA RESULTS IN: GREATLY REDUCED TURNOVER REDUCED ABSENTEEISM REDUCED THEFT REDUCED ACCIDENTS
  • 8. GOOGLE CASE STUDY • GOOGLE IS A VERY SUCCESSFUL INFORMATION TECHNOLOGY/WEB SEARCH COMPANY. • MORE THAN 21,000 EMPLOYEES WORKING IN 77 OFFICES LOCATED IN 43 COUNTRIES . • IT WAS FOUNDED IN 1998 BY LARRY PAGE AND SERGEY BRIN. • IN 2010,GOOGLE’S REVENUE EXCEEDED $29 BILLION. • GOOGLE RECEIVES WELL OVER 1 MILLION JOB APPLICATIONS EACH YEAR AND HIRES ONLY 0.05 % OF THEM.
  • 9. ENGAGEMENT FORMULA AT GOOGLE • EMPLOYEES’ PHYSIOLOGICAL AND SAFETY NEEDS ARE VERY WELL SATISFIED AT GOOGLE. • GOOGLE PROVIDE A STANDARD PACKAGE OF FRINGE BENEFITS, BUT ON TOP OF THAT ARE FIRST CLASS DINING FACILITIES, GYMS, LAUNDRY ROOMS, MASSAGE ROOMS, HAIRCUTS, CAR WASHES, DRY CLEANING ,COMMUTING BUSES- JUST ABOUT ANYTHING A HARDWORKING EMPLOYEE MIGHT WANT.
  • 10. ENGAGEMENT CULTURE-MINIMAL DISTRACTION • ACCORDING TO THE COMPANY WEBSITE, THE BENEFITS AT GOOGLE INCLUDES: HEALTH AND WELLNESS RETIREMENT AND SAVINGS TIME AWAY BENEFITS…BEYOND THE BASICS BENEFITS…WAY BEYOND THE BASICS
  • 11. • GOOGLE PROVIDE ITS EMPLOYED WITH A VERY PLEASANT WORK ENVIRONMENT THAT IS CONDUCIVE TO SHARING IDEAS AND OPINIONS. • HERE ARE A FEW THINGS ONE MIGHT SEE IN A GOOGLE WORKSPACE: LOCAL EXPRESSIONS OF EACH LOCATIONS BICYCLES OR SCOOTERS FOR EFFICIENT TRAVEL BETWEEN MEETING; DOGS, LAVA LAMPS , MASSAGE CHAIRS GOOGLERS SHARING CUBES, YURTS AND HUDDLE ROOMS AND VERY FEW SOLO OFFICES LAPTOPS EVERYWHERE-MOBILE CODING, EMAIL ON THE GO AND NOTE-TAKING
  • 12.  FOOSBALL, POOL TABLES, VOLLEYBALL COURTS, VIDEO GAMES, PIANOS , PING PONG TABLES AND GYMS THAT OFFER YOGA AND DANCE CLASSES. GRASSROOTS EMPLOYEES GROUPS FOR ALL INTERESTS LIKE MEDITATION, FILM, WINE TASTING AND SALSA DANCING. HEALTHY LUNCHES AND DINNERS FOR ALL THE STAFF AT A VARIETY OF CAFES. BREAK ROOMS PACKED WITH A VARIETY OF SNACKS AND DRINKS TO KEEP GOOGLERS GOING.
  • 13. SINGLE STATUS • EVERYONE TREATED AS EQUAL. • GOOGLERS ARE A SPECIAL PEOPLE TO BE BOSSED BY NO ONE, ONLY A COLLECTIVE WILL FOR GOOD. • GOOGLE PROVIDES EMPLOYEES WITH A FREEDOM TO WORK ON THEIR OWN TERMS AND DO THEIR JOBS AS THEY SEE IT. • NO ONE HAS POWER TO VETO WHICH IS WHY GOOGLE IS COMMITTED TO ITS CULTURE OF OPENNESS, FLATNESS AND TRANSPARENCY.
  • 14. MISSION-THIS IS WHAT WE DO • GOOGLE’S MISSION IS TO ORGANIZE THE WORLD’S INFORMATION AND MAKE IT UNIVERSALLY ACCESSIBLE AND USEFUL. • GOOGLE BECAME SUCCESSFUL PRECISELY BECAUSE THEY ARE BETTER AND FASTER AT FINDING THE RIGHT ANSWER THAN OTHER SEARCH ENGINES AT THE TIME. • SEARCH IS A PROBLEM THAT WILL NEVER BE SOLVED, GOOGLERS CONTINUE TO PUSH THE LIMITS OF EXISTING TECHNOLOGY TO PROVIDE A FAST, ACCURATE AND EASY TO USE SERVICE.
  • 15. CORE VALUES-THIS IS HOW THEY DO IT • GOOGLE PHILOSOPHY-TEN CORE PRINCIPLES : FOCUS ON THE USER AND ALL ELSE WILL FOLLOW. IT’S BEST TO DO ONE THING REALLY, REALLY WELL. FASTER IS BETTER THAN SLOW. DEMOCRACY ON THE WEB WORKS. YOU DON’T NEED TO BE AT YOUR DESK TO NEED ANSWER
  • 16. YOU CAN MAKE MONEY WITHOUT DOING EVIL. THERE’S ALWAYS MORE INFORMATION OUT THERE. THE NEED FOR INFORMATION CROSSES ALL BORDERS. YOU CAN BE SERIOUS WITHOUT A SUIT. GREAT JUST ISN’T GOOD ENOUGH.
  • 17. HIRE ONLY QUALIFIED PEOPLE WHO MESH WITH THE CULTURE • GOOGLE IS VERY SPECIFIC ABOUT WHO IS GOING TO SUCCEED IN THE COMPANY. • GOOGLE SPENDS A LOT OF TIME ON EVALUATING TECHNICAL QUALIFICATIONS AS WELL AS PASSION AND COMMITMENT. • GOOGLE HAS THIS CULTURE WHERE QUIRKINESS IS ENCOURAGED BUT THEY DON’T LIKE BAD ACTORS, THE PEOPLE WHO ARE CREEPY. • HIRING PROCESS OF GOOGLE IS VERY TIME TAKING
  • 18. • TOP 10 REASONS TO WORK AT GOOGLE : LEND A HELPING HAND LIFE IS BEAUTIFUL APPRECIATION WORK AND PLAY ARE NOT MUTUALLY EXCLUSIVE WE LOVE OUR EMPLOYEES AND WE WANT THEM TO KNOW IT
  • 19. INNOVATION IS OUR BLOODLINE GOOD COMPANY EVERYWHERE YOU LOOK UNITING THE WORLD BOLDLY GO WHERE NO ONE HAS GONE BEFORE THERE IS SUCH A THING AS FREE LUNCH AFTER ALL.
  • 20. LEADERS MUST LEAD, NOT GIVE ORDERS • PEOPLE ARE DOING WHAT THEY THINK BEST. • TO KEEP THE SPIRIT OF INNOVATION THE COMPANY WAS FOUNDED ON , GOOGLE EMPLOYEES ARE MOSTLY ACCOUNTABLE TO THEMSELVES. • GOOGLE EXECUTIVES ENCOURAGE EMPLOYEES AND MANAGERS TO WORK DIRECTLY WITH EACH OTHER INSTEAD OF THROUGH MORE FORMAL CHANNELS. • THE BOTTOM LINE IS THAT LEADERS TRULY FUNCTION AS LEADERS, THEY DON’T GIVE ORDERS.

Editor's Notes

  1. Ross reck –author,consultant,speaker Big org like google,intel,marriot hotel all of them are doing extrmly wel. Intrstng fact is that leadership practices of these cmpns embraced the same process.
  2. So employes can focus on performing their job..if emplys aren’t making enough money ,they’ll become distracted …..cmpnsn packg,fairly generous benefits, pleaset & safe working env No subordnt….associates,family members,fellow googlers Mission is a brief statement wata business do or stands for …..its transform the workplace into something that emplys believe in & are proud of. Core values communicate how emplys are going to execute mission…when a set of core values prsnt,employes no longer need a boss to tel them what to do n how to do.
  3. There must be a tight fit b/w what the employees see as worthwhile work & the opportunities being offered by the org.
  4. Rather teling the employees,leaders must set examples,support the employees,do whatever it takes to enable his/her follower to do their best work.
  5. Employees will begin to create a competitive edge for org that the competitors can’t easily copy. Aftr implmntng employees are actvly searching for innovative ways to improve products,services & customer experience. Eng formula is simple,but the results that go along are phenomenol
  6. Acc to googel website,google has grown by leaps and bounds since then. From offering search in a single language the company now offers dozens of product n services..eg-gmail,google drive,picasa,blogger etc Most intrstng stat associated wid google dat it recives over 1 billion
  7. Google headquarters: googleplex, mountaion view, california