The document discusses organizational culture in companies. It defines organizational culture as the product of employee experiences that allows people to know what behaviors are correct or incorrect. It notes that companies establish rules, habits, and values to shape culture. Rules are formal standards in manuals, while habits are small recommendations. Values involve individual qualities. The importance of organizational culture is that it helps companies solve problems and form productive work groups. Examples of companies with strong cultures discussed are Walt Disney, which focuses on customer service, Google, which keeps a small company spirit, and Easy-Taxi, which provides rapid but safe transportation.