This document analyzes the techniques used in the teaser trailer for the film "The Social Network". It discusses four key elements: 1) Camerawork - There are no traditional film clips, just a slowly zooming pixelated image revealing the main character's face. Visuals take a backseat to sound and titles. 2) Titles - One word titles appear every second for 5 seconds, simply conveying themes like "billionaire" or "genius". This focuses viewers on the sound and hints at the film's subject. 3) Sound - There is a consistent soundtrack and diegetic dialogue, though voices are unidentified, sparking intrigue about who is speaking and what about.

1. THE SOCIAL
NETWORK- ANALYSIS
Shannon Doyle

2. Camerawork
Firstly, I notice that there is no use of camerawork- the only
visual the audience can see is a pixelated image that slowly
zooms out to create the main character's face.
This unusual technique means that the visuals are not the most
important aspect- usually trailers will be all about what you see
the sound and titles just enhancing the effect.
In this case however, there seems to be a much larger focus on
the sound and titles- there is absolutely no clips that would be
seen during the film itself.
This is a technique that I personally feel would not be all too
beneficial for my own teaser trailer, due to how the visual
elements will be of utmost importance- not the sound or titles.

3. Titles
The titles during this film maintain and follow a
constant pattern; one word lasting approximately
5 seconds and appearing every 1 second. The
titles consist of just one word, such as 'billionaire‘
or 'genius' at first these titles may come across
quite dull and insignificant, yet the simplicity they
show means that the audience can gain an insight
into perhaps what this film may revolve around. It
enables the viewer to concentrate on the sound
they are hearing and just read one word; all of
which is effective to help the viewer understand
just what might happen in the film. This is
something that I may look at when creating my
own teaser trailer: the idea of having a few simple
titles throughout the piece which give away some
common themes of the film, is something that may

4. Sound
In terms of sound, there is a soundtrack during the majority of the
piece- beginning when the company titles have finished and the
first film title is fully visible, whilst ending as the whole teaser trailer
does also.
Not only this, but there is a consistent use of diegetic sound during;
being dialogue. However, due to their being no visuals you are left
uncertain about who the characters are- there is no certainty or give
away surrounding the speech you hear.
I believe the use of this technique is actually quite effective,
especially when paired with the titles and visual they used, as it
sparks an element of intrigue for the audience- they would want to
know who is talking about this new idea and why his friend is suing
him etc. This could create a significant buzz around the product for
they would want to find out who and what is going to take place

5. Editing
Lastly, onto the editing techniques they have
used- it remains consistent with the other teaser
trailers I have analysed (even without the
involvement of camerawork). Their is the focus
around fade-outs and straight cuts; although in
this case the straight cuts don't go between clips
creating a fast paced trailer, they have been used
during the titles to create something sudden and
still fairly fast paced at times. The fade-outs also
occur during the titles, lasting around 4-5 seconds
on average, this is quite a slow transition used
whereby the words will slowly disappear off the
screen; before the new one will quickly replace it.
Lastly, there is an unusual transition used before
the pixelated image is revealed to be one of the
films characters; it creates an interesting visual,
finally allowing the viewer to see something
substantial about the film.