How To
Produce A
Podcast
(And Use It To Get
More Clients)

Since starting my
podcast some 70-plus
episodes ago, my
business has benefited
immensely from the
exposure that having a
podcast in the iTunes
store has offered. Each
month the volume of
downloads increases
significantly, and as a
result…

Increased traffic to my blog
New subscribers to my list

More
importantly,
having a
podcast…

Gives my readers a way to consume my
content while they are on the fly…which I
suspect is most often during their commute.

I received some helpful tips from my
guests (I call them Golden Nuggets, and
a lot of very positive feedback from
listeners.

And, I
increased my
NETWORK

How to
Produce A
Podcast?

How to
Produce a
Podcast:
PODCAST
EQUIPMENT

Heil PR40 Mic (costs about $300)

Heil PR40 Mic (costs about $300)
Heil PL-2T Mic boom (costs about $100)

Heil PR40 Mic (costs about $300)
Heil PL-2T Mic boom (costs about $100)
Behringer 1202 Mixing Board (costs about $100)

Heil PR40 Mic (costs about $300)
Heil PL-2T Mic boom (costs about $100)
Behringer 1202 Mixing Board (costs about $100)
Roland MP3 Recorder (costs about $200)

Heil PR40 Mic (costs about $300)
Heil PL-2T Mic boom (costs about $100)
Behringer 1202 Mixing Board (costs about $100)
Roland MP3 Recorder (costs about $200)
Audio Technica Headphones (costs about $50)

Heil PR40 Mic (costs about $300)
Heil PL-2T Mic boom (costs about $100)
Behringer 1202 Mixing Board (costs about $100)
Roland MP3 Recorder (costs about $200)
Audio Technica Headphones (costs about $50)
Plenty of wires to connect it all together (costs
about $50)

Total cost of Podcast Equipment: $800
Heil PR40 Mic (costs about $300)
Heil PL-2T Mic boom (costs about $100)
Behringer 1202 Mixing Board (costs about $100)
Roland MP3 Recorder (costs about $200)
Audio Technica Headphones (costs about $50)
Plenty of wires to connect it all together (costs
about $50)

How to
Produce a
Podcast ::
How To
Record a
Podcast

In addition to the hardware, there are
also a few software apps & services
that are a part of my production:
Levelator
used to make my and my caller’s voice the same volume in
case I screw it up while recording
ID3 Editor
to tag the .mp3 file with the right image and name,
etc…before uploading to my S3 account)
GarageBand (Mac)
minimal)
to handle post production editing (which is
Bluebrry Powerpress
WordPress plugin to ensure it’s uploaded to iTunes
as well as displayed on my blog
Amazon S3
Skype
to host the .mp3 files (do NOT try to use your web server)
for the calls themselves
Call Recorder for Skype as a second method of recording in case my
primary method fails (Speaking from experience, nothing is worse than asking a
guest to repeat 10 minutes of conversation because your recording failed)

How to
Produce a
Podcast ::
Editing in
Post
Production

1. Done recording
2. Listen to ensure that the
levels are equal
3. Range: -12 to -6 db
4. Import the main file into
GarageBand

How to
How to
Produce a
Produce a Podcast ::
Podcast ::
How to
Connect Your
Mixing Board

How to
Produce a
Podcast ::
How to Upload a
Podcast to

If you want more detailed
information on this topic, click
Trent Dyrsmid

For an overview of Lifecycle
Marketing including how to
automate as much of the process
as possible, check out the Digital
Marketing Handbook.
Visit Bright Ideas
http://brightideas.co/