From time to time on the Brand Autopsy blog, I share "money quotes" from business books I've recently read. This presentation shares "money quotes" from Scott Berkun’s book, "MYTHS OF INNOVATION" (O’Reilly). Learn more at scottberkun.com

1. BIZ BOOK MONEY QUOTES THE MYTHS OF INNOVATION SCOTT BERKUN

2. BIZ BOOK MONEY QUOTES “ Myths are often more satisfying to us than the truth, which explains their longevity and resistance to facts: we want to believe that they’re true.” THE MYTHS OF INNOVATION SCOTT BERKUN (pg. 6)

3. BIZ BOOK MONEY QUOTES THE MYTHS OF INNOVATION SCOTT BERKUN

4. BIZ BOOK MONEY QUOTES “ Myths always serve promotion more than education.” THE MYTHS OF INNOVATION SCOTT BERKUN (pg. 7)

5. BIZ BOOK MONEY QUOTES “ Instead of hard work, personal risk, and sacrifice, the [innovation] myth suggests that great ideas come to people who are lucky enough to be in the right place at the right time.” THE MYTHS OF INNOVATION SCOTT BERKUN (pg. 4)

6. BIZ BOOK MONEY QUOTES “ If we had a list of the most amazing breakthrough insights that would change the world in the next decade, hard work would follow them all.” THE MYTHS OF INNOVATION SCOTT BERKUN (pg. 13)

7. BIZ BOOK MONEY QUOTES “ The love of new ideas is a myth: we prefer ideas only after others have tested them. We confuse truly new ideas with good ideas that have already been proven, which just happens to be new to us.” THE MYTHS OF INNOVATION SCOTT BERKUN (pg. 55)

8. BIZ BOOK MONEY QUOTES THE MYTHS OF INNOVATION SCOTT BERKUN (pg. 61) “ Innovative ideas are rarely rejected on their merits; they’re rejected because of how they make people feel.”

9. BIZ BOOK MONEY QUOTES “ Ideas are abstractions. You can’t get cash from the idea of an ATM machine. To become an innovation, an idea has to blossom into whatever form necessary - a demo, a prototype, a product - to be useful to people.” THE MYTHS OF INNOVATION SCOTT BERKUN (pg. 105)

10. BIZ BOOK MONEY QUOTES THE MYTHS OF INNOVATION SCOTT BERKUN (pg. 44) “ An idea is not an innovation until it reaches people.”

11. BIZ BOOK MONEY QUOTES THE MYTHS OF INNOVATION SCOTT BERKUN (pg. 45) “ Execution demands more effort than idea generation, and it’s difficult to know how much more until you try.”

12. BIZ BOOK MONEY QUOTES “ The dirty little secret … is that unlike the mythical epiphany, real creation is sloppy. Discovery is messy; exploration is dangerous. No one knows what he’s going to get when he’s being creative.” THE MYTHS OF INNOVATION SCOTT BERKUN (pg. 86)

13. BIZ BOOK MONEY QUOTES THE MYTHS OF INNOVATION SCOTT BERKUN (pg. 36) “ Innovation comes at a price: it might be money, time, sanity, friends, or marriages, but there will be one.”

14. BIZ BOOK MONEY QUOTES “ Part of the challenge of innovation is coming up with the problem to solve, not just its solution.” THE MYTHS OF INNOVATION SCOTT BERKUN (pg. 10)

15. BIZ BOOK MONEY QUOTES “ The majority of innovations come from dedicated people in a field working hard to solve a well-defined problem. It’s not sexy and it won’t be in any major motion pictures anytime soon, but it’s the truth.” THE MYTHS OF INNOVATION SCOTT BERKUN (pg. 41)

16. BIZ BOOK MONEY QUOTES THE MYTHS OF INNOVATION SCOTT BERKUN (pg. 42) “ Many innovations begin with bright minds following their personal interests. Their ambition is to pass the time, learn something new, or have fun.”

17. BIZ BOOK MONEY QUOTES “ Revolutionary ideas can be too much change for people to handle. Innovations often need to be explained in terms of the status quo, which is why automobiles are rated in horsepower.” THE MYTHS OF INNOVATION SCOTT BERKUN (pg. 46)

18. BIZ BOOK MONEY QUOTES “ Every great idea in history has the fat red stamp of rejection on its face. It’s hard to see today because once ideas gain acceptance, we gloss over the hard paths they took to get there.” THE MYTHS OF INNOVATION SCOTT BERKUN (pg. 54)

19. BIZ BOOK MONEY QUOTES THE MYTHS OF INNOVATION SCOTT BERKUN