Enhance the impact of your marketing spend by developing an inspirational selling point and integrate PR, advertising & digital and focus on the influencers and first followers.
The importance of the content distribution in e-commerce: An insight into a successful Facebook strategy [Graziashop case study]. Presented by Alissa Ugolini & Caitlin Hughes from Styla at Content Commerce Summit in Leipzig, June 2nd.
In today's competitive market, it goes without saying that your content has to stand out. However, producing a piece of exceptional, high quality content is only the beginning. Getting your message out there takes work, which is why a well thought-out distribution strategy is essential. Facebook, with over 1.49 billion active monthly users and 4.75 billion pieces of content shared daily, is a good place to start - but how is it possible to have your page and your posts stand out from the sea of content that is created and shared daily?
For startups, storytelling is crucial because it lets them clearly articulate what they do and why potential customers should be interested. It also differentiates them from rivals.
Strategic Storytelling | Business Presentation TechniquesJeremey Donovan
Learn how to: (a) craft persuasive business presentations using proven narrative frameworks, (b) design data-driven slides, and (c) master your verbal and non-verbal delivery.
For startups, storytelling is a crucial part of their ability to connect with different target audiences. This presentation looks at the history of storytelling, why it's important, and how and where to do it.
Facebook Ads Advanced Training for Beginners | Portland Business Alliance Baer On Marketing
For more Facebook Ads training for your business or organization, visit https://baeronmarketing.com/facebook-course-bundle
And for consulting and live training inquiries, please visit https://baeronmarketing.com/consulting
The importance of the content distribution in e-commerce: An insight into a successful Facebook strategy [Graziashop case study]. Presented by Alissa Ugolini & Caitlin Hughes from Styla at Content Commerce Summit in Leipzig, June 2nd.
In today's competitive market, it goes without saying that your content has to stand out. However, producing a piece of exceptional, high quality content is only the beginning. Getting your message out there takes work, which is why a well thought-out distribution strategy is essential. Facebook, with over 1.49 billion active monthly users and 4.75 billion pieces of content shared daily, is a good place to start - but how is it possible to have your page and your posts stand out from the sea of content that is created and shared daily?
For startups, storytelling is crucial because it lets them clearly articulate what they do and why potential customers should be interested. It also differentiates them from rivals.
Strategic Storytelling | Business Presentation TechniquesJeremey Donovan
Learn how to: (a) craft persuasive business presentations using proven narrative frameworks, (b) design data-driven slides, and (c) master your verbal and non-verbal delivery.
For startups, storytelling is a crucial part of their ability to connect with different target audiences. This presentation looks at the history of storytelling, why it's important, and how and where to do it.
Facebook Ads Advanced Training for Beginners | Portland Business Alliance Baer On Marketing
For more Facebook Ads training for your business or organization, visit https://baeronmarketing.com/facebook-course-bundle
And for consulting and live training inquiries, please visit https://baeronmarketing.com/consulting
Wondering how to grow your Pinterest following? Looking for better Pinterest engagement? In this presentation, Jeff Sieh (host of the Manly Pinterest Show) reveals the strategies he uses for Social Media Examiner and other clients to build a large and loyal community. You’ll leave with a daily checklist for growing a massive Pinterest audience and a plan for building trust in your community.
Everyone talks “integrated” but too often integration of marketing falls drastically short. If your advertising, campaigns, website and all marketing efforts are not synced, you are wasting time and money and not operating effectively. The presenter will show practical case studies of integration done well and provide tangible takeaways about how you can integrate your paid, earned, owned and social media.
This branding presentation for the Iowa Society of Association Executives was given on Tuesday March 12, 2019 by Andrew B. Clark, Owner and TheBrandChef from SPOKE Communications, LLC
Rethinking Marketing - Purple Goldfish 2.0 Top 11 TakeawaysStan Phelps
Are you ready to rethink marketing? Here are 11 takeaways from the book Purple Goldfish 2.0:
1. Your brand is no longer just what you tell people it is. It's what your customer experiences, how they feel, and most importantly, what they tell others about their experience.
2. There is no such thing as just meeting customer expectations.
3. Experience design is the next frontier of marketing and brand building.
4. Marketing is about being so remark-able that people can't just help but talk about you.
5. Going forward, marketing will be about achieving customer-getting distinction by differentiating what you do and how you operate.
6. Over-deliver on the things that are valued by your customers and create signature elements of added value.
7. Take care of the customers you have . . . they'll bring you the customers you want.
8. The majority of how we judge others and brands comes down to warmth and competence.
9. Lagniappe is the idea of doing a little something extra. They are signals that honor the relationship with your customer.
10. Purple Goldfish is any time a business purposely goes above and beyond to add value or reduce effort.
11. You have to give your customers something to talk about.
Trasocial Marketing: Interweaving Social Media Into Your Traditional CampaignsCowley Associates
Traditional marketing is still one of the most popular advertising methods, even here in 2016. But, all of us recognize social media as an important aspect to a well-rounded marketing effort for a company in the 21st Century. So, how do we integrate traditional and social together to make one seamless campaign that fits the best of both worlds? That’s the beauty of “Trasocial Marketing” and the science behind campaigns that go across mediums and reach target audiences everywhere they look.
This presentation was given at the BizBuzz Social Media Conference in Syracuse, NY on 2/25/16.
This is a slide presentation given at the TelerX Summit presentation by Simon Mainwaring from We First about the need to integrate storytelling with contact center engagement.
From time to time on the Brand Autopsy blog, I share "money quotes" from business books I've read. This presentation shares "money quotes" from Segio Zyman's classic marketing book, THE END OF ADVERTISING AS WE KNOW IT.
In this slideshow, we see how Hallmark succeeded in reinforcing their forgotten brand. They created a campaign "Writers On Tour" which allowed Hallmark employees to engage with their communities. The outcome of the campaign was successful for both employees and customers of Hallmark.
This summer the storytelling agency Lemon Scented Tea organised the Storytelling Expeditions. During these expeditions three forms of storytelling were discussed. The outcomes were presented by Gijsbregt Vijn at Adfo Live. Here is his presentation.
Wondering how to grow your Pinterest following? Looking for better Pinterest engagement? In this presentation, Jeff Sieh (host of the Manly Pinterest Show) reveals the strategies he uses for Social Media Examiner and other clients to build a large and loyal community. You’ll leave with a daily checklist for growing a massive Pinterest audience and a plan for building trust in your community.
Everyone talks “integrated” but too often integration of marketing falls drastically short. If your advertising, campaigns, website and all marketing efforts are not synced, you are wasting time and money and not operating effectively. The presenter will show practical case studies of integration done well and provide tangible takeaways about how you can integrate your paid, earned, owned and social media.
This branding presentation for the Iowa Society of Association Executives was given on Tuesday March 12, 2019 by Andrew B. Clark, Owner and TheBrandChef from SPOKE Communications, LLC
Rethinking Marketing - Purple Goldfish 2.0 Top 11 TakeawaysStan Phelps
Are you ready to rethink marketing? Here are 11 takeaways from the book Purple Goldfish 2.0:
1. Your brand is no longer just what you tell people it is. It's what your customer experiences, how they feel, and most importantly, what they tell others about their experience.
2. There is no such thing as just meeting customer expectations.
3. Experience design is the next frontier of marketing and brand building.
4. Marketing is about being so remark-able that people can't just help but talk about you.
5. Going forward, marketing will be about achieving customer-getting distinction by differentiating what you do and how you operate.
6. Over-deliver on the things that are valued by your customers and create signature elements of added value.
7. Take care of the customers you have . . . they'll bring you the customers you want.
8. The majority of how we judge others and brands comes down to warmth and competence.
9. Lagniappe is the idea of doing a little something extra. They are signals that honor the relationship with your customer.
10. Purple Goldfish is any time a business purposely goes above and beyond to add value or reduce effort.
11. You have to give your customers something to talk about.
Trasocial Marketing: Interweaving Social Media Into Your Traditional CampaignsCowley Associates
Traditional marketing is still one of the most popular advertising methods, even here in 2016. But, all of us recognize social media as an important aspect to a well-rounded marketing effort for a company in the 21st Century. So, how do we integrate traditional and social together to make one seamless campaign that fits the best of both worlds? That’s the beauty of “Trasocial Marketing” and the science behind campaigns that go across mediums and reach target audiences everywhere they look.
This presentation was given at the BizBuzz Social Media Conference in Syracuse, NY on 2/25/16.
This is a slide presentation given at the TelerX Summit presentation by Simon Mainwaring from We First about the need to integrate storytelling with contact center engagement.
From time to time on the Brand Autopsy blog, I share "money quotes" from business books I've read. This presentation shares "money quotes" from Segio Zyman's classic marketing book, THE END OF ADVERTISING AS WE KNOW IT.
In this slideshow, we see how Hallmark succeeded in reinforcing their forgotten brand. They created a campaign "Writers On Tour" which allowed Hallmark employees to engage with their communities. The outcome of the campaign was successful for both employees and customers of Hallmark.
This summer the storytelling agency Lemon Scented Tea organised the Storytelling Expeditions. During these expeditions three forms of storytelling were discussed. The outcomes were presented by Gijsbregt Vijn at Adfo Live. Here is his presentation.
Brand advertising is not a brand-new phenomenon. However, it has evolved over the last quarter-decade to include more than simply promoting and showing products: it has also included developing a brand narrative and promoting it via storytelling.
Consumers nowadays are well-informed and cautious. They want to learn more about your brand, its attributes, its origins, and other details. As a medium, storytelling offers a tremendous opportunity to engage with customers and influence their buying decisions.
For more info, Visit: www.epicindiagroup.com
Module 4 examines the marketing element to starting up your own creative business, it looks at the key concepts of marketing and what marketing can be done to ensure maximum efficiency and effectiveness.
The media landscape has changed rapidly over last years. You know it. I know it. More brands than ever are competing for seconds of the audience’s valuable attention. 24 hours a day. 7 days a week. The recipient is defining the game rules and the advertising agencies are trying harder than ever before. But hey, it really doesn’t have to be that complicated. Reaching the true success and becoming that kind of brand is really about understanding a couple of basic principles about the game field. May I (have) (steal) deserve your attention for a couple of minutes? I promise I will make it worth your while...
In a world where digital personalization meets customer-centricity, how do we reshape our marketing and branding strategies to resonate with modern consumers? This keynote will explore the crucial shift from traditional product marketing to crafting holistic omnichannel experiences. We'll discuss the evolution from transactions to connections, highlighting the key transformations required in today's business landscape. Attendees will access the conceptual frameworks and methodologies to transcend products. The presentation will focus on designing and managing the complex set of “moments” that define modern brands, offering new perspectives on how to enhance brand connection with people. Through a rigorous understanding of how to overlay brand philosophy over customer experience, this keynote is conceived as an opportunity to challenge conventional thinking and inspire innovation in the way marketers approach consumers.
Our products will help "any" Business Professional: Physician, Dentist, Insurance Agent, Accountant, Restaurateur, etc., Market themselves and their business, Online or Offline
At the B2B conference in November Paul Everett, Director of Marketing Strategy took us through the importance of building a balance between customer experiences and doing something as a business that’s worth marketing.
Debunking Myths On Storytelling For Startups - LoudStory Startup League #2LoudStory
Unlocking the core concepts of storytelling can help entrepreneurs win the heart of their audience and stick there for a long time. This presentation was made at the LoudStory Startup League meetup in Paris.
Watch the video on Youtube.com/loudstory and join the movement on meetup.com
Connect to www.loudstory.com for more content on storytelling for startups
This is a comprehensive guide to TRUE branding for personal or business communications. It was presented to the Iowa Fruit & Vegetable Growers Association of Iowa on January 26th, 2017. More about TRUE Branding can be seen at www.thebrandchef.com or www.spokecom.com
Rules of Social Engagement - De-Mystifying Social Content Marketing in 2015Seven West Media
Rules of Social Engagement is Philippa Spork's step-by-step program designed to help small to medium businesses take control of their social content marketing in a complex digital world! This presentation uncovers valuable insights about being a marketer today and briefly outlines the steps in her program FAMED and STAR.
The ultimate guide to successful advertising (updated version)André Skagervik
The media landscape has changed rapidly over last years. You know it. I know it. More brands than ever are competing for seconds of the audience’s valuable attention. 24 hours a day. 7 days a week. The recipient is defining the game rules and the advertising agencies are trying harder than ever before. But hey, it really doesn’t have to be that complicated. Reaching the true success and becoming that kind of brand is really about understanding a couple of basic principles about the game field. May I (have) (steal) deserve your attention for a couple of minutes? I promise I will make it worth your while...
Marketing: How to craft a brand that people love and value?Anders Lindgren
Discover the remarkable simple formula for crafting brands that stand out and people love and value. The formula is as powerful as it is simple: Aim to Serve, Build on Love and Spread the Joy.
Digital Marketing Live presentatie Gijsbregt VijnGijsbregt Vijn
No conflict, no story
Brand engagement the ‘split second’ era
Welcome in the ‘split second’ era
Everything is speeding up! Laad tijden, delivery tijden, webcare verwachtigen, computerkracht (quant) met razendsnelle algoritmes die razendsnel miljoenen opties kunnen verkennen.
5 miljoen Amazon echo’s met alexa’s verkocht in US. Spraakassistent Alexa. een split second alles voor je regelt en dus actief leert van alle beslissingen die je neemt. En ook in staat gaat zijn voor jouw te denken vanuit zijn algoritme.
90% van al onze beslissingen wordt onbewust genomen worden en in grote mate wordt aangestuurd door ons reptielenbrein.
We are run by our reptile brain
Daar zit de aansturing van de ademhaling, vechten of vluchten. Deze reageert puur op emotie en visuele cues. Rudimentaire zaken als angst, seks, honger. Systeem 1 is intuïtief, heuristiek, systeem 2 bewust nadenken, neo cortex en het limbisch brein.
Als alles sneller gaat sneller om ons heen gaat, en we sneller moeten en willen beslissen dan kan alleen ons reptielen brein (systeem 1) hier antwoord op geven. Die is in staat intuïtief te handelen.
Future fastness will be answered by ancient compulsiveness
Hoe sneller de wereld gaat des te meer wij teruggeworpen worden ons meest oude brein. Dat oude brein wordt volledig gestuurd door beeld en emotie!!
Emotion is king
Nu is de tijd om je merk emotineel te verankeren. Meer dan ooit. Emotie van je klant fundamenteel wordt om voort te blijven bestaan als merk. Als de Alexa’s van deze wereld uiteindelijk gemeengoed gaan worden gaan ze
leren van het huidige gedrag van de mens. Datgene wat nu in ons hoofd zit gaat het algoritme in en als Alexa met een (rationeel beter) alternatief komt moet het reptielenbrein van je klanten heel hard gillen nee, je moet miin merk hebben.
And in the future you might have to conquer your AI position
Nu kunnen we nog in het AI algoritme komen en blijven, vanuit AI aanbod is het heel moeilijk om vanuit systeem 2 andere keuzes te maken dan AI aangeeft. Dat vraagt dus om bewust denken, prettige wedstrijd. Maar dat is wel de strategie, door verassing mensen bewust te maken van het alternatief dat jij wil bieden.
Brands: We need to go beyond the values
Het communiceren van je waarden is niet meer genoeg om je mensen diep te engagen. Want je reptielenbreinbrein gaat niet aan op een paar mooie woorden die wordt engaged op aan op meer basale, meer rudimentaire cues.
Whats the key driver for true engagement?
Wat zorgt al sinds het bestaan van het leven op aarde voor emotionele engagement.
Wat zorgt nou voor engagement? Niet voor even, maar al sinds het begin van het leven.
Antwoord: A story with a beautiful conflict
Wil je meer weten over hoe een verhaal met een sterk conflict jouw merk kan helpen? We staan altijd open om eens rond de tafel te gaan zitten om jouw brand challenges te bespreken! Bel: 020 6063580 of mail: sanne@lemonscentedtea.com
No Conflict No Story. That’s what we believe at Lemon Scented Tea. Based on this belief we repositioned Nuon.
This presentation walks you through our new Bran Conflict Model®. It shows how you can use it to face brand challenges such as authenticity, fragmentation and engagement. And gives you an practical example by showing how we used our model to reposition Nuon.
For more information please contact me: Gijsbregt@LemonScentedTea.com
At the 8th of October, the Incompany Event took place! At this event I gave a presentation about storytelling and how marketers could use it to promote their brand.
Presentatie Gijsbregt Vijn Grote Marketing Congres 2015Gijsbregt Vijn
Tijdens het Grote Marketing Congres heeft Lemon Scented Tea een "Storytelling Learning Lunch" georganiseerd. Tijdens deze lunch werd besproken hoe topmarketeers van KPN, Nuon, Heineken, Red Bull en Diageo storytelling inzetten. De resultaten zijn afkomstig uit de Storytelling Expeditions die Lemon Scented Tea afgelopen zomer heeft georganiseerd.
Last Tuesday, the third and final session of the Storytelling Expedition took place. It was an interesting session with a lot of new insights about storytelling, especially about Story Doing. During a nice boat trip across the canals of Amsterdam a group of top marketers discussed multiple statements.
The second storytelling expedition: ten TakeoutsGijsbregt Vijn
Together with Adfo Groep, Lemon Scented Tea is organising Storytelling Expeditions: three boat trips on the Amsterdam canals, where marketers and storytelling specialists will discuss the do’s and don’t’s of storytelling.
The theme of the second edition was Story Creating: creating new stories and share them with the world.
During the session the following claim was discussed: ‘Ideas without storytelling are mayflies’.
The Story Makes The Brand: Libelle ZomerweekGijsbregt Vijn
Gijsbregt Vijn, Managing Director at Lemon Scented Tea, explains how you can make stories work for your brand or business. He explains the three ways of storytelling we use at Lemon Scented Tea: The Storytelling Agency
How do you build brands with stories. Simple!
Start with an organizing principle
Start looking at your brand like a mag
Use the story mining, story creation or story doing to make it super engaging, relevant and inspiring.
The presentation Gijsbregt gave at Tony's Chocolonely the 14th of October.
The following video's were used:
Slide 19: https://www.youtube.com/watch?v=63X0yvnPXFc
Slide 25: https://www.youtube.com/watch?v=r58iwD8sHBg
Slide 31: https://www.youtube.com/watch?v=RatDSLu2xRg
Slide 54: https://www.youtube.com/watch?v=v5rPk__hqIs
Slide 55: https://www.youtube.com/watch?v=n86z3ss2Vlw
Slide 56:https://www.youtube.com/watch?v=ax9kCCwTLGo
Slide 57 :https://www.youtube.com/watch?v=ax9kCCwTLGo
The 10 steps to make your make brand travel.
A 10 step plan how to implement identity based campaigning.
From finding your story, segmenting your audience and creating relevance by great sub campaigns to integration in your customer journey and developing great viral campaigns.
1. HOW DO YOUR MAKE
YOUR BRAND
TRAVEL
LEMON SCENTED TEA
GIJSBREGT VIJN
SANOMA MEDIA PARADE 2013
2. I AM….
• GIJSBREGT VIJN
• MY PERSONAL JOURNEY
• MD LEMON SCENTED TEA
• VRIJ/ XIAO
• LEMON SCENTED TEA: CREATIVE
AGENCY IN AMSTERDAM
SPECIALISED IN MAKING BRANDS
TRAVEL THROUGH ANY MEDIUM
POSSIBLE.
19. DEVELOP AN INSPIRING
STORY & DELIVER ON IT
KEEP THEM (DIGITALLY)
CLOSE, NO CUSTOMERS
ONLY AMBASSADORS
ONGOING INNOVATION THAT
LEADS TO GREAT CONTENT
LEADING TO SMART PR
TAKE OUT
23. The how of the brand
Emotionalselling point
The why
of the brand
inspirationalvalues
The what of the brand
Unique selling point
ISP
ESP (I like you)
USP
(I need you)
29. Emotionalselling point
Inspirational
selling point
Unique selling point
(functional)
Story framework
of the brand
Story platform
forpeople to
participate in.
The ISP
makespeoplebelie
ve in you. That is
the onlyreal
foundation for
engagement and
loyalty.
Trust &Relevance
30. METHOD PEOPLE AGAINST DIRT
tryouroh-so-smartlaundrydetergents + softenersforloads of
beautifully clean laundry.
thenthrowyour clean, sweet-smelling hands in the air
likeyoujustdon’t care. oh yeah ›
34. ONE STORY: MULTIFEEL BRANDING®
Sub-
storie
Campaign idea Campaign story
The mid segment of the market
Sub-
storie
One story different ways to tell it.
Better content = More relevance = more impact =
more involvement= more virality = stronger brand
Sub-
storie
Sub-
storie
Sub-
storie
Target
4
Target
3
Target
2
Target
1
VS
35.
36.
37.
38.
39.
40.
41.
42. DEVELOP A CONTENT CAROUSSEL?
Target 1
Target 2
Target 4
Target 3
Story
Content
channel
Content
channel
Content
channel
Content
channel
Sub
DATA
Sub
SubSub
43.
44. DEVELOP AN ISP AND
ACTIVATE AROUND IT
FIND INFLUENCERS/ FIRST
FOLLOWERS & SPECIFY
YOUR CONTENT
BUILD CONTENT CARROUSEL
ACCELERATE WITH PAID
TAKE OUT
59. EMBRACE OWNED AND EARNED ACCELERATE WITH
PAID
Big push Meerdere relevante
verhaallijnen
(blogs + pr)
Editor's Notes
Unique products + storiesExcellent serviceNo customers/ only ambassadorsGreat designUber servicePr days
Unique products + storiesExcellent serviceNo customers/ only ambassadorsGreat designUber servicePr days
Story positive designDesign & tone of voiceQuality productQuality serviceSub premium pricePositive workspiritContent + pr + ambassadors approachBelief in yourself
Story positive designDesign & tone of voiceQuality productQuality serviceSub premium pricePositive workspiritContent + pr + ambassadors approachBelief in yourself