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CHABRIER Guillaume
    MEDEIROS Miguel
VALENZUELA Stéphanie
             MBA 2B
Which industries?

   Service industries

   Case: Shop Small Saturdays
What characteristics must be present
to make a SoLoMo campaign a
success?
  Identify what people care about : get
  cash back on their AmEx cards.
 Offer something appealing:
  local, simple, life sharing
  experience, expressing the traditional
  shopping.
 Keep it simple: shoppers simply need to
  link their AmEx card to their Foursquare
  account and check-in to participate.
 Develop the customer’s loyalty and
  affection for the brand: permitting small
  businesses to expand their company out
  of the physical borders that limit the
  store, creating word of mouth and
  developing the brand image.
 Don’t offer just discounts but something
  useful or needed: Cash- back, financial
  rewards.
How can success be defined –
participation, revenue, PR – other?

   Revenue = PR + Participation

    PR: developped online promotion and
    image

   Participation: word of mouth of the
    brand (of small businesses)
Can the concept be applied to the
    hospitality industry?Yes, under what
         conditions?No, why not?
                   YES!!

  It is a service industry
 A B2C industry
 It improves guest experience
 It develops touch points with the
  customers
Conclusion
   SoLoMo is the new trend.

   Useful, easy and cheap.

   It increases connection between
    people, exchange of mutual values and
    builds relationships over time.
Thank you for your
attention!!

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So lomo

  • 1. CHABRIER Guillaume MEDEIROS Miguel VALENZUELA Stéphanie MBA 2B
  • 2. Which industries?  Service industries  Case: Shop Small Saturdays
  • 3. What characteristics must be present to make a SoLoMo campaign a success?  Identify what people care about : get cash back on their AmEx cards.  Offer something appealing: local, simple, life sharing experience, expressing the traditional shopping.  Keep it simple: shoppers simply need to link their AmEx card to their Foursquare account and check-in to participate.
  • 4.  Develop the customer’s loyalty and affection for the brand: permitting small businesses to expand their company out of the physical borders that limit the store, creating word of mouth and developing the brand image.  Don’t offer just discounts but something useful or needed: Cash- back, financial rewards.
  • 5. How can success be defined – participation, revenue, PR – other?  Revenue = PR + Participation  PR: developped online promotion and image  Participation: word of mouth of the brand (of small businesses)
  • 6. Can the concept be applied to the hospitality industry?Yes, under what conditions?No, why not? YES!!  It is a service industry  A B2C industry  It improves guest experience  It develops touch points with the customers
  • 7. Conclusion  SoLoMo is the new trend.  Useful, easy and cheap.  It increases connection between people, exchange of mutual values and builds relationships over time.
  • 8. Thank you for your attention!!