PRESENTATION:
Staying Afloat in the Blue Ocean Waters of Social Media
WHO/WHERE/WHEN:
Custom Publishing Conference
Ft. Lauderdale, FL – March 23, 2009
DESCRIPTION
The Social Media waters can be treacherous. Many companies have capsized trying to capitalize on participating in this online customer-driven channel. Learn as John Moore, respected marketer and blogger, shares strategic advice on how any business can successfully navigate the Social Media waters by embracing and enlivening the consumer-driven online conversation.
PRESENTER:
John Moore, marketingologist
Brand Autopsy Marketing Practice
www.BrandAutopsy.com
7. “Right now, your customers are
writing about your products on blogs
and recutting your commercials on
YouTube. They’re defining you on
Wikipedia and ganging up on you
in social networking sites like
Facebook.”
Charlene Li & Josh Bernoff
GROUNDSWELL (2008)
8. “These are all elements of a social
phenomenon— the groundswell —
that has created a permanent,
long-lasting shift in the way
the world works.”
Charlene Li & Josh Bernoff
GROUNDSWELL (2008)
23. $1B in sales (2008)
9.0M purchasing customers
38% purchased in past year
75% are returning customers*
* they spend 30% more
SOURCES: http://en.wikipedia.org/wiki/Zappos & http://www.slideshare.net/zappos/zappos-womma-111308-presentation
24. “Twitter is … a great way for
employees and customers to see that
we are real people, and it makes
the relationship a lot more
personal, which is what we ultimately
want people to feel about the
Zappos brand.”
Tony Hsieh
ceo, Zappos
SOURCE: http://www.inquisitr.com/2694/twitter-marketing-an-interview-with-zappos-ceo-tony-hsieh/
25. “Our #1 priority as a company is our
company culture. We believe if we
get the culture right, most of the other
stuff, like great customer
service, will fall into place on its
own.”
Tony Hsieh
ceo, Zappos
SOURCE: http://www.inquisitr.com/2694/twitter-marketing-an-interview-with-zappos-ceo-tony-hsieh/
48. John Mackey posted over 1,300 messages
in the Yahoo! financial boards from 1999
to mid-2006. In these messages, Mackey hid
behind an alias (“rahodeb”) and trumpeted
Whole Foods while trashing Wild Oats.
62. “In the end, we may be in love
with books, but it’s words that have
truly won our hearts.”
Jeff Gomez
PRINT IS DEAD (2007)
63. “It’s words that whisper into our
ear and transform us, that make us
believe in other worlds or new
emotions we didn’t know existed.”
Jeff Gomez
PRINT IS DEAD (2007)
64. “It’s words that keep us company
in those planes, on subways trains,
or our comfy couches.”
Jeff Gomez
PRINT IS DEAD (2007)
65. “It’s words, not books, paper,
papyrus, or vellum pages that
transform our lives.”
Jeff Gomez
PRINT IS DEAD (2007)