2. SINCE 2009, WE HAVE HAD A SIMPLE MISSION;
TO BECOME TRUSTED PARTNERS & TO ALWAYS DELIVER
WORK THAT MAKES US (AND YOU) PROUD.
THE 'OPEN' AGENCY; WE DONT CHARGE EXPENSIVE
EXTRAS FOR MEETINGS, WE HAVE A TRANSPARENT
COST MODEL AND OUR PROMISE IS TO DELIVER.
VALUE FOR MONEY DOESN'T HAVE TO MEAN BASIC...
IT'S ONE OF THE REASONS THAT WE'RE PROUD TO TALK
ABOUT OUR OFFICE IN SHREWSBURY. IT ALLOWS US
THE FREEDOM OF TIME AND SPACE TO ENSURE THAT
YOU'RE NOT PICKING UP THE BILL
FOR OUR POSTCODE.
OUR 'NO COMPROMISE' IS OUR TEAM -
THEY MAKE US, 'US'. WE TAKE TIME
TO FIND THE BEST PEOPLE AND ONCE WE'VE
FOUND THEM, WE WANT THEM TO STAY.
THIS IS
US
3. EVERYONE TALKS ABOUT THEIR VALUES NOW - LIKE THEY'VE BEEN
ENGINEERED IN A ROOM ON A FLIP CHART TO FIT WHAT THEY
WANT TO BE, NOT TO WHAT THEY ACTUALLY ARE.
FOR US, IT WAS MORE NATURAL THAN THAT. WE KNEW THAT WE NEEDED
TO FOCUS ON GROWING A GREAT TEAM IN A POSITIVE CULTURE. A TEAM
THAT WERE DRIVEN AND MOTIVATED BY SUCCESS; ONE THAT CELEBRATE
AND EMBRACE INDIVIDUALITY AND ONE WHICH ACHIEVES
TOGETHER EVERY DAY.
TODAY, WE MAY NOT HAVE PROUDLY FRAMED WORDS FOR ALL TO SEE,
BUT WE DO HAVE A CONSISTENCY IN APPROACH TO OUR WORK WHICH
MEANS THAT YOU WILL BE WORKING WITH A GREAT TEAM OF HONEST
PEOPLE WHO WILL TREAT YOU WITH RESPECT AND WILL NEVER PROMISE
TO DO SOMETHING THAT THEY CAN'T.
WE'RE ALL MOTIVATED TO SUCCEED, THRIVE ON THE CHALLENGES THAT
PEOPLE BRING AND WE ARE CURIOUS ABOUT THE WORLD AND
HOW PEOPLE BEHAVE IN IT.
WHAT ‘US’ MEANS
5. WE KNOW YOU HAVE A NEED FOR SOMETHING -
THAT'S WHY YOU'RE READING THIS. WHERE WE’LL
START IS BY HELPING YOU TO DEFINE YOUR
CHALLENGE. IT'S COMMON THAT THE FIRST REQUEST
ISN'T THE ACTUAL REQUIREMENT... WE INITIALLY
DETERMINE AND EXPLORE THE TARGET AUDIENCE
MAKING SURE THE OBJECTIVES ARE CLEAR.
RATHER THAN ‘YOUR’ BRIEF, WE SHAPE 'THEIR' BRIEF.
WE ARE BUSINESS PEOPLE OURSELVES.
WE'RE HERE TO HELP YOU SUCCEED.
A PROBLEM
TO SOLVE
6. ONCE OUR OBJECTIVES ARE CLEAR, THE FUN BEGINS... WE
ARE NOT ‘YES’ PEOPLE. WE ARE ‘HMMM, OKAY, HAVE YOU
THOUGHT ABOUT IT LIKE THIS’ PEOPLE.
WE ARE OBSESSIVE ABOUT THE VISUAL, BUT NEVER
LET DESIGN LEAD THE IDEA.
OUR TEAM ARE A GREAT MIX AND WHEN THEY'RE
DISCUSSING A NEW CHALLENGE TOGETHER, IT'S AN
AMAZING THING. WE EXPLORE YOUR BUSINESS,
YOUR CURRENT CUSTOMERS AND THE PEOPLE YOU NEED
TO SPEAK TO. ONLY THEN DO WE SHAPE.
OUR IDEAS ARE ACHIEVABLE, WE DON'T EXCITE YOU WITH
THE IMPOSSIBLE... WE INSPIRE YOU WITH WHAT IS RIGHT
FOR YOUR BUSINESS. WE FOCUS ON THE NUMBERS TOO
- WE AIM TO IMPROVE YOUR BOTTOM LINE.
IDEAS TO
SHAPE
9. NEED TO CREATE &
COMMUNICATE A
NEW CONCEPT?
WE DEVELOPED THE NAME AND VISUAL IDENTITY FOR A
NEW THAI RESTAURANT CHAIN. IT NEEDED TO CAPTURE
THE ESSENCE OF STREET FOOD SELLERS IN THAILAND -
THAIKHUN (PRONOUNCED TYCOON) TRANSLATES AS
'YOUR THAI' AND IS A BLEND OF FEELING AT HOME, EASY
AND WELCOME. THE WORD PLAY AROUND TYCOON
REFLECTS THE BUSINESS OBJECTIVE TO BE MARKET
LEADERS FOR THEIR CUISINE.
WE HAVE SINCE ROLLED OUT THE BRAND AND HAVE
CREATED DIGITAL, PRINT, AND PROMOTIONAL
TOOLS FOR THE BUSINESS
11. NEED TO SUSTAIN
INTEREST & ENGAGE
YOUR EMPLOYEES?
IN THE FORM OF AN APP, WE HELPED SKODA
OVERCOME A CHALLENGE WITHIN THEIR
'USED CAR SALES' DIVISION. WE NEEDED TO
HIGHLIGHT HOW PROFITABILITY WOULD
IMPROVE BY OPERATING MORE EFFICIENTLY.
THIS WAS DEVELOPED AND LAUNCHED TO
BRING LIFE TO AN EVENT SESSION BUT HAS
SINCE BEEN USED AS A STAND ALONE
TRAINING SOLUTION FOR A
MULTI-LOCATION SALES FORCE.
13. NEED TO
REFRESH BUT
NOT CONFUSE?
CUSTOMER INSIGHT GAVE OUR FAMILY-OWNED
CLIENT CLARITY AROUND THEIR SALES STRATEGY
AND PLANS FOR GROWTH. DEFINING CUSTOMER
TYPES AND THE BUSINESS PERSONALITY
ALLOWED US TO SHAPE A FUTURE-PROOF
IDENTITY WHICH KEPT FAMILIARITY WITH TEAMS
AND CUSTOMERS AND WHICH ALSO ALLOWED
THEM TO TARGET LARGER, MORE ASPIRATIONAL
CUSTOMERS WITH CONFIDENCE.
15. NEED TO CREATE
A BRAND
EXPERIENCE TO
EXCITE AND
ENGAGE?
FOR THIS CLIENT, WE NEEDED TO ACTIVATE AN
ALREADY-KNOWN BRAND IN A TEMPORARY
ENVIRONMENT SO IT FELT NATURAL TO ANYONE
WHO HAD EXPERIENCE OF IT ELSEWHERE.
WE ALSO NEEDED TO ADD ANOTHER DIMENSION
TO GIVE 'STAND-OUT' FACTOR AMONG ITS'
COMPETITORS WITHIN A SMALL SPACE.
16. WE'RE NOT HAPPY WITH 'JUST' A DOCUMENT. WE WANT TO WORK AS
PARTNERS TO YOU AND PLAN FOR YOU TO ENJOY WORKING WITH US.
WE RECOMMEND THAT WE MEET SO THAT YOU KNOW IF WE'RE RIGHT
FOR YOU. AFTER ALL, YOU WOULDN'T RECRUIT SOMEONE
AFTER JUST READING THEIR CV...
ENOUGH ABOUT US - OUR JOB IS TO UNDERSTAND YOU.
LET'S TALK.
TEL: +44 (0)1743 354 444
HELLO@THECURIOUSWAY.COM
BACK TO YOU...
