The Emergence of MOOCs: What Does This Mean to You? Will This Market Disrupt Traditional Corporate Training? | Presented by Bersin by Deloitte, Deloitte Consulting LLP

The Emergence
of MOOCs!

Presented by Bersin by
Deloitte

Udemy Webinar Series

Workplace “Soft” Skills Oﬃce Productivity Leadership Training Finance Operations Marketing
Design Back-End Programming Front-End Programming Mobile Development Data Science
Software & Systems Content Management Systems A/V Production Human Resources
15 Categories
150+ Publishers & Professional Instructors
Udemy for Organizations

Meet Our Presenters
Josh Bersin
Principal and Founder, Bersin by Deloitte, Deloitte
Consulting LLP

Todd Tauber
VP, Enterprise Learning Research, Bersin by Deloitte,
Deloitte Consulting LLP

The Emergence of MOOCs:
Josh Bersin Todd Tauber
Principal, Founder VP, Learning Research
@josh_bersin @toddtauber
Bersin by Deloitte | Deloitte Consulting LLP
September 30, 2014
Will MOOCs Disrupt Corporate Training?

Copyright © 2014 Deloitte Development LLC. All rights reserved.5 Will MOOCs Disrupt Corporate Training?
Who we are
•  We provide research on leading practices, trends and
benchmarking in learning, talent management and
strategic HR.
6 research practices
•  Learning & Development
•  Leadership Development
•  Talent Management
•  Human Resources
•  Talent Acquisition
•  Tools & Technology
Offerings
•  WhatWorks® Membership: Research, data, tools and advisory
•  IMPACT®: A leading conference on the Business of Talent
•  Advisory Services & Consulting
Human
Resources
Leadership
Development
Learning &
Development
Talent
Acquisition
Talent
Management
Tools &
Technology

Agenda
1 MOOCs in corporate training
2 MOOCs have 3 main uses in corporate learning
3 How to get started with MOOCs
4 Wrapping up

MOOCs are (or were)…
Massive, open, online courses
• Authored by top university professors and other experts
• Usually free or low-cost
• Technology (authoring + LMS) + content + pedagogy
• Text, video, rich media, interactive exercises and
assessments and discussion forums + support

The MOOC Concept
World-class, branded universities
with highly specialized content
“unlocked” from the high prices
created by University pricing.

The MOOC Landscape
Udemy
Novoed

The traditional, academic definition of a MOOC
doesn’t quite work for workforce learning
Massive Open Online Courses
Most employers
don’t need to reach
100,000+ people
Many employers
don’t want all their
training to be open
Good workforce
learning also
happens offline
The workforce
increasingly learns
informally, too
Source: Bersin by Deloitte, 8/2014

The MOOC Market Players

The elements are not new; the package is
Cohort-based + semi-synchronous + blended (mostly online) learning
Technology Content Collaboration Commerce
+  Pedagogy
+  Authoring
+  Delivery
+  Video
+  Text
+  Assessments
+  Projects
+  Feedback
+  Discussions
+  Group activities
+  Marketplaces
+  Payments
+  User marketing

MOOCs are built for collaborative learning and scale
connections
reach
Live training
Virtual training
MOOCs
e-learning
Social learning

MOOCs are still very new to enterprise learning
Source: Google search trends, 8/2014; The New York Times, The Year of the MOOC, 11/2012;
The New York Times, After Setbacks, Online Courses Are Rethought, 12/2013
Stanford Introduction
to Artificial Intelligence
MOOC (160,000
people, 190 countries)
The New York Times calls
2012 “Year of the MOOC”
San Jose State University
puts MOOC project on hold
MOOC providers announce
corporate learning initiatives
Jul-10 Jan-11 Jul-11 Jan-12 Jul-12 Jan-13 Jul-13 Jan-14 Jul-14
Search interest in “MOOCs”
(relative to the highest point on the chart)

Businesses are starting to explore MOOCs
Almost 80% of enterprise learning leaders
told us they are actively interested in
exploring MOOC offerings and applications
79%
Source: Bersin by Deloitte, Corporate MOOCs survey, 1/2014

Despite curiosity, inertia still prevails
Source: Bersin by Deloitte, Corporate MOOCs survey, 1/2014; Harvard
Business Publishing, Leadership Development Predictions for 2014, 1/2014
44% of L&D organizations
tell us they’re experimenting
with MOOCs…
ExperimentingUsing MOOCs
but fewer than 10% report using MOOCs in
their learning programs on a regular basis
44%
8%

Familiarity and experience are still scarce
That’s less than half the
65% familiar with using
web conferencing
technology for training
Only 27% of corporate
learning leaders are
familiar with MOOCs
0%
100%
Source: Harvard Business Publishing, Survey Reveals Striking Lack of
Confidence in Leadership Capability of Global Organizations, 9/2013

The MOOC ecosystem is still taking shape
DIY platforms (20+) – Build-host-deliver
Service and tool providers – Consultants, developers, support
Individuals
Teams
SMBs
Enterprises
Content providers
(100+)
•  Universities
•  Corporations
•  Professional services
•  Non-profits/NGOs
•  Authors/experts
Marketplaces (2+)
•  Build-host-deliver + commerce + marketing
MOOC “publishers”
(20+)
•  Produce, package and “publish” third-party content
•  Custom services and engagement models
Content Production Consumption

L&D organizations are struggling to understand
how to harness – and control – MOOCs
Barriers to MOOC acceptance/adoption
Source: Bersin by Deloitte, The TLDR on MOOCs poll, 8/2014
Q: What are the main barriers to acceptance or adoption of MOOCs in your organization? (check all that apply)
80%
13%
30%
38%
39%
39%
49%
69%
Something else
Issues with the format (e.g. course length)
We don’t know how to get started
Questions about the relevance or quality of content
Lack of budget, resources or support
Concerns about IT issues (e.g. security, SSO)
Challenges integrating / tracking with L&D infrastructure
Low awareness or familiarity with offerings
?

Meanwhile, the workforce keeps flocking to MOOCs
1.6m
2.5m
3.0m
3.0m
9.0m
4.0m
5.0m
5.0m
10.0m
19.0m
5
4
3
2
#1
5
4
3
2
#1
Total number of licensed or registered users
5 largest providers in… n Enterprise learning solutions n MOOCs
Source: Company web sites, press releases and marketing literature,
8/2014
Established enterprise
learning solutions
Massive, open, online
course providers

Most learning leaders see only part of the potential
L&D plans to leverage MOOCs for…
7%
23%
25%
85%
Something else
Acquiring or onboarding new talent
Educating our customer and/or partner ecosystem
Building or refreshing our employees’ skills
Q: How do you think your organization will leverage MOOCs over the next 12 to 24 months? (check all that apply)

MOOCs have found 3 main uses in enterprise L&D
Acquiring
talent
•  Educating future workforce
•  Onboarding new hires
•  Crowdsourcing expertise
Aquent Gymnasium
Building
capabilities
•  Self-directed development
•  Certifications
•  Training employees
•  Managing change
Datalogix DLX U
Enabling
business
•  Brand marketing and PR
•  Educating consumers / users
•  Training customers or partners
•  Generating revenue
openSAP University

35%
35%
38%
41%
65%
Build custom academies with university partner
Low-cost technical skills development
Customized curricula for professional employees
Certifying employee professional development
Low-cost professional skills development
There are 2 main attractions: “low-cost” and “skills”
What will the value of MOOCs be for your organization?
Source: Bersin by Deloitte, Corporate MOOCs survey, 1/2014
Low-cost professional
skills development
Customized curricula for
professional employees
Certifying employee
professional development
Low-cost technology skills
development
Build custom academies
with university partners

Open does not mean free
Source: Bersin by Deloitte interviews with MOOC providers and customers, 8/2014
Courses Certification as-a-Service Custom
$0 to $99
per course per person
(for most courses)
$30 to $3,000
per certification
(or certificate)
$100 to $500+
per person per year
(discounted for volume)
$20,000 to $50,000
to develop each course
(maybe less, maybe more)

The MOOC approach has several benefits
Reach
•  Ethicon attracted 2x as many people to its bariatric
surgery MOOC as they reached through in-person
educational events in the previous three years.
Simplicity
•  Learners can usually find, sign-up for and get into a
MOOC in minutes (or less). Organizations can be up
and running in as little as one day.
Speed
•  Many providers focus on up-to-date workforce topics.
When Apple launched its new Swift programming
language, Udemy had courses out within days.
Interaction
•  openSAP attributes up to 50% of the learning in their
courses to peer discussion. And in one NovoEd
course, 10% were still active in forums 6-months later..
Source: Bersin by Deloitte interviews with MOOC providers and customers, 8/2014;
ExtensionEngine blog, 5 Signs That a Corporate MOOC is Right For You, 7/2014;

MOOCs still face challenges to acceptance in L&D
…but they are adapting
Readiness
•  Many L&D professionals still resist online learning or
are still unfamiliar with MOOCs and their uses… but
information, education and experience are growing.
Relevance
•  Many early courses were irrelevant to enterprise L&D
needs… but many MOOC providers are now better
targeting content at professionals and corporations.
Integration
•  Integration with enterprise learning infrastructure and
processes was an after-thought… but many providers
are now adding tools, features and services.
Engagement
•  Many courses are too long and academic to keep
working people interested… but courses are getting
shorter and production quality is improving.

90%+ drop-out rates might not matter after all
…but intent, job relevance and good design do
In 17 edX MOOCs run in 2012 and 2013…
Source: Harvard Gazette, Harvard and MIT Release Working Papers on Open Online Learning, 1/2014;
Bersin by Deloitte interviews with MOOC providers and customers, 8/2014
9%
65%
841k
Registered Started Viewed only
select content
Viewed 50%+
of the content
Earned a
certificate
56%
Many workers
only want to learn
specific things…
completion rates for shorter,
targeted MOOCs can reach
20% to 30% (or more)…
and feedback, support
and peer-to-peer interaction
also help drive completion
5%

MOOCs' impact extends beyond MOOCs
Democratizing content
MOOCs are enabling individual experts
and authors, companies, non-profit
organizations and even employees to
create and deliver learning content.
Re-shaping design
MOOCs are starting to influence
the look and feel of more
established learning technology,
content and experiences.
Expanding the pie
MOOCs are making training available to people, teams and organizations that
haven’t traditionally had the capabilities or appetite to buy and manage
“industrial-strength” learning infrastructure.

Learn about the pitfalls as well as the possibilities
Bersin by Deloitte
•  The impact of the MOOC market on corporate training
•  Seven ways organizations are using MOOCs
Deloitte Consulting LLP
•  MOOCs teach corporations about new opportunities
•  MOOCs: Not disruptive yet, but the future looks bright
Online resources
•  Balloon (Apollo Lightspeed)
•  Class Central
•  CourseTalk
•  Degreed
•  Knollop
•  MOOC List
•  MOOCs News and Reviews
•  MOOCs.com
•  SkillAcademy
•  SkilledUp
•  SlideRule
Other research
•  Knowledge@Wharton
•  University of Pennsylvania GSE
•  Harvard University and MIT
•  Teachers College, Columbia University
•  Intrepid Learning Solutions
•  Katy Jordan at Open University
•  MOOCS@Work
•  Toward Maturity
•  CapitalWave

Get to know the MOOC providers and their offerings
A B C D E Others
Academic/enrichment
Business/professional skills
Leadership and management
Sales and marketing
Soft skills
Technology
Desktop IT
Compliance
Source: Degreed Inc., Custom analysis of course data from 12 MOOC providers for Bersin by Deloitte, 7/2014
* Excludes non English-language courses
Share of courses by topic
4,515 678 212 41 38 1,127number of courses offered:

Explore your options
5 ways to implement MOOCs in your organization
Off-the-shelf Do-it-yourself
Customize
and adapt
Custom
design/build
Sponsorships
& partnerships
Courses and
programs
Infrastructure Content
+
Infrastructure
Infrastructure
+
Services
Content
+
Infrastructure
+
Services

Experiment like an entrepreneur
The lean and agile way…
…not the “traditional” way
Opinion
Idea
Analysis
Decision
Plan
Design
Build
Launch
Idea
Experiment
Learn
Experiment
Learn
Experiment
Learn
Build
resources

Save the complex, expensive stuff until
you (and your organization) are ready
resources
time
Off-the-shelf
Do-it-yourself
Adapt/customize
Custom design/build
Sponsorships
& partnerships

Enterprise learning teams are still taking a very
cautious approach to exploring the use of MOOCs
L&D plans for MOOCs in the next 2 years
0%
7%
8%
8%
13%
13%
51%
Work with MOOC providers or consultants to custom-build
No plans or intention to use
Direct employees to relevant MOOC offerings
Use MOOC platforms and tools to build our own
Incorporate MOOCs into our programs and catalogs
Adapt MOOC approaches/content using existing L&D tools
No specific plans, but we might consider MOOCs
Q: How do you think your organization will leverage MOOCs in the next 24 months? (check only one)

Our conclusions …so far
1
MOOCs are a new tool in the learning toolbox
…they impact L&D whether you use them or not
2
MOOCs have many uses in enterprise learning
…but they are not the solution for every problem
3
MOOCs are still evolving; there is no set “playbook”
…experiment to figure out if / how they work for you

One more thing…
Anyone who says they’ve figured this
stuff out is wrong. Anyone who condemns
it is wrong. And anyone who says it’s the
salvation of the world is wrong.
Sree Sreenivasan
Chief Digital Officer, Metropolitan Museum of Art
(former Chief Digital Officer, Columbia University)
Source: Chief Digital Officer Club, Harvard Quality with BuzzFeed Agility
– Chief Digital Officers Explore Digital Disruption in Education, 2/2014

?Any questions

CONTACT UDEMY FOR
BUSINESS

BUSINESS@UDEMY.COM

The Emergence of MOOCs: What Does This Mean to You? Will This Market Disrupt Traditional Corporate Training? | Presented by Bersin by Deloitte, Deloitte Consulting LLP

More Related Content

What's hot

Similar to The Emergence of MOOCs: What Does This Mean to You? Will This Market Disrupt Traditional Corporate Training? | Presented by Bersin by Deloitte, Deloitte Consulting LLP

Recently uploaded

The Emergence of MOOCs: What Does This Mean to You? Will This Market Disrupt Traditional Corporate Training? | Presented by Bersin by Deloitte, Deloitte Consulting LLP