Top is on how social media has effected companies and how companies are utilizing social media to gather more audience and improve their marketing.

1. By AnikaNieh The Effects of Social Media At Work

2. Social Media Timeline

3. Social Media Statistics - Facebookadded 100M users in 9 months. Other media to reach 50M… 38 years 3 years 4 years

5. 78% of users trust peer recommendations (14% trust ads)

6. Facebook would be 3rd largest country (400M….and growing)

7. Facebook crossed Google’s US traffic last month

8. There are 5,508 social media sites on the Internet- Users spend 17:03 minutes on an average on social media sites

9. Effects of Social Media in Business

10. Brand Interaction has Changed Social Media Marketing Traditional/Offline Marketing “I have a need” “We have an offer. Please make a purchase” “Let’s collaborate” - One-way communication - Consumer doesn’t have a voice - No interaction with customer - Two-way communication - Interact, engage and listen to customer - Consumer’s voice counts

11. Social Media Presence in Companies

12. % of Companies Who Use Social Media Websites For Business Information

13. Ways Companies Utilize Social Media Sites LinkedIn (Members) Participate in discussions and Q&A Publish events on LinkedIn Add industry news feeds to the group Integrate your SlideShareaccount with LinkedIn

14. Ways Companies Utilize Social Media Sites - Facebook (Fans) - Integrate applications - Include RSS feeds into fan-page - Create custom tabs - Repost comments by other users. - Use Facebook ads to promote fan page.

15. Ways Companies Utilize Social Media Sites Twitter (Followers) - Use twitter tools to identify key influencers - Get listed on twitter lists - Follow key influencers - Use hash tags to increase brand visibility

16. Ways Companies Utilize Social Media Sites YouTube (Subscribers) - Upload quality videos at regular frequency - Create play-lists – specific to a product - Reciprocal subscription, subscribe to other peoples videos and get them to subscribe back