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Social Media and the Workplace

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chersantamaria

The document discusses social media's role in the workplace and how companies can establish guidelines and policies around social media use. It provides statistics on company social media policies and investment. The presentation agenda covers establishing guidelines, choosing appropriate social media channels, integrating social media with other marketing, and measuring engagement. Risk management procedures are also addressed to prepare for potential social media issues.

TechnologyBusiness
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Social Media in the Work Environment A Presentation By Monday, July 25, 2011
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Intro : www.cherylsantamaria.com : http://cherylsantamaria.com/blog : www.twitter.com/chersantamaria : ca.linkedin.com/in/cherylsantamaria
Right Here, Right Now
Social Media in the Workplace | Stats ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
So, What IS Social Media's Role in The Workplace? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Establishing Guidelines and Company Policies “ Most people don't plan to fail, they fail to plan.” - John L. Beckley, first librarian of the U.S. congress
Prep Work ,[object Object],[object Object],[object Object],[object Object]
Devising a Company Policy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tip: Social media is constantly changing. A good policy should try to anticipate issues before they occur, including: “friending/following” colleagues, posting images online, language, usage, etc.
Crisis Management ,[object Object],[object Object],[object Object],[object Object]
Social Media Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[Source ]
SMM | The Pros ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SMM | The Cons
Integrating SM with Other Mktg Channels ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Integrating SM with Other Mktg Channels
Measuring Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?

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Social Media and the Workplace

  • 1. Social Media in the Work Environment A Presentation By Monday, July 25, 2011
  • 2.
  • 3. Intro : www.cherylsantamaria.com : http://cherylsantamaria.com/blog : www.twitter.com/chersantamaria : ca.linkedin.com/in/cherylsantamaria
  • 5.
  • 6.
  • 7.
  • 8. Establishing Guidelines and Company Policies “ Most people don't plan to fail, they fail to plan.” - John L. Beckley, first librarian of the U.S. congress
  • 9.
  • 10.
  • 11.
  • 12.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.