Following up on our previous post of "do's and don'ts of blog post and comments", it is just as important to respect the proper guidelines of privacy and confidentiality when practicing corporate social media strategy.

1. The Do's and Don'ts of Social Media Privacy and Confidentiality
Published on WSI E-Services Internet Marketing blog “Marketing on Internet Road” on Sunday, January 17, 2010
Visit the blog at http://www.wsieservices.be/_blog/Marketing_on_Internet_Road
Following up on our previous post of do's and don'ts of blog post and comments, it is just
as important to respect the proper guidelines of privacy and confidentiality when
practicing corporate social media strategy.
WSI had published a comprehensive Social Media Strategy Kit that presents any business a leap towards Social
Media The (more than 60 pages) document encompasses best practices, checklists, templates and resources.
Any business would find this Social Media kit helpful as it handles social media facets like how to start with Social
Media, what are the major social media portals and what should any company do with them, Social Media
principles, Social Media in press releases and much much more.
The following guidelines of Do's and Don'ts of Privacy and Confidentiality are based on the relevant chapter
from this amazing document:
Do’s
• Do follow your company’s policy regarding confidentiality.
• Do be cautious with regards to brands, copyrights, trademarks, trade secrets, confidentiality, and
financial disclosure laws.
• Do make sure to protect yourself, your privacy, and your company’s sensitive information. Remember
that anything that you are writing eventually will be accessible online for a long time for anyone.
• Do make sure that anyone that posts anything online uses a proper disclaimer that states clearly that
what he rights is based on personal opinion and does not represent the company (always).
Don’ts
• Don’t post any offensive remark about your competitors and in any case make sure you are writing on
publicly known facts.
• Don’t publish or share in any way any information that pertains to a specific customer, surely not without
a written consent from this customer.
• Don’t turn internal or private conversations into public ones, unless there is a very good reason for that
and there is a written approval for doing so.
WSI E-Services will be glad to discuss your Social Media needs and share the strategy kit with you as part of
your social media marketing strategy.
Related: Our post on Do's and Don'ts of blog posts and comments