How Facebook fits in the Hamilton County JFS communication strategy
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This presentation was given at a PRSA luncheon. It was preceeded with an excellent overview about Facebook by Daniel Lally.
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This document discusses social media usage statistics and various social media platforms. It provides an overview of the following:
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- Major social media platforms include Facebook, LinkedIn, Twitter, YouTube, and WordPress/Blogger. Each has distinct features for sharing content and connecting with others.
- Resources are recommended for learning social media best practices, including books, blogs, and professional groups. A variety of devices are also listed as useful tools for social media engagement.
Social Media at Hamilton County JFS
A quick overview of social media strategy and tactics at the Hamilton County Department of Job and Family Services in Cincinnati, Ohio
Social media at Hamilton County JFS
Slides from an hour-long presentation at the Ohio Domestic Violence Prevention conference in Newark, Ohio.
Live Chatfor Ocda090917
The document summarizes the results of implementing online chat services at a child support agency. It discusses conducting both public and private chats. Public chats averaged 10 participants and 15 questions and covered topics like child support policies. Private chats allowed individual clients to chat directly with an agent, with the average chat lasting 13 minutes. Feedback from clients was very positive and many appreciated the new technology and quick response times from agents.
Social Media Strategy Clermontbootcamp0907
The document summarizes the social media strategy and efforts of the Hamilton County Department of Job and Family Services. The agency has 1,200 employees and provides services like child protection, Medicaid, and food stamps to over 55,000 people monthly with a declining budget. To improve accessibility and transparency, the agency launched a social media presence in 2008 including Twitter, Facebook, YouTube, and a blog to engage audiences and provide information. The social media effort cost $2,000 but helped meet objectives like reducing waiting room traffic and fostering media relationships. Regular content, moderation, and integration with other communications are important to maintain the platforms effectively.
Final Social Media Strategy Boldfusion0903
The document discusses the use of social media by the Hamilton County Department of Job and Family Services (JFS) to improve accessibility, transparency, and engagement with audiences. JFS has seen success using low-cost social media channels like Twitter, Facebook, podcasts, YouTube, and a blog to relieve pressure on services and increase awareness of programs. While the annual operating budget for JFS is $2 billion, the cost of its social media efforts has only been $1,500, bringing high benefits like meeting goals and generating positive media coverage. Lessons learned include the need for daily relevant content, integration across communication channels, and educating late adapters internally.
More from Mike Boehmer (9)
How Facebook fits in the Hamilton County JFS communication strategy
- 1. An important part of our social media strategy MikeBoehmer57.wordpress.com
- 5. Waiting room traffic MikeBoehmer57.wordpress.com
- 9. Fan page -- 180 MikeBoehmer57.wordpress.com Status updates Links to articles, videos, blog posts, podcasts,photos… Events
- 11. Notes (Blog posts) MikeBoehmer57.wordpress.com
- 13. Group -- 94 MikeBoehmer57.wordpress.com
- 15. Building fan base/advertising MikeBoehmer57.wordpress.com
- 16. Overlaps with personal MikeBoehmer57.wordpress.com