The document discusses the disruption of traditional transportation industries by new technologies and on-demand services. It describes how ride-hailing apps like Uber have grown rapidly and now provide an alternative to traditional taxi cabs. Meanwhile, automakers are exploring new mobility services and developing driverless car technologies to adapt to changing customer preferences and remain competitive against tech companies. The future of transportation is uncertain as new players transform old industries and compete to define the next generation of mobility.

1. ...isn't
your
average
cabbie
☐ þ
...turning
their
set
of
wheels
into
a
money
spinner
☐
...old
industries
are
facing
disruption
on
an
unprecedented
scale
☐
Founded
just
5
years
ago
the
company
is
now
valued
at
5
billion
dollars
☐
We
operate
a
marketplace
where
we
aggregate
the
supply,
we
aggregate
the
demand
and
we
connect
them
in
the
most
effective
way
☐
But
one
group
isn't
along
for
the
ride,
and
that's
the
local
cabbies
☐
unhappy
that
ride-­‐hailing
apps
are
undercutting
their
fares
☐
...partly
to
keep
up
wih
the
meteoric
rise
of
international
competitors
like
Uber
☐
The
deal
will
enable
these
companies'
riders
to
seamlessly
use
each
other's
apps
when
abroad
☐
Its
number
of
rides
and
revenue
increased
fivefold
☐
That's
how
many
kids
are
growing
up
in
this
day
and
age
☐
They
don't
want
the
hassle
of
owning
a
car,
maintaining
a
car,
buying
insurance
for
the
car
for
it
to
sit
idle
96%
of
the
time
☐
...while
Ford
shuttle
buses
are
trialling
rides
on
demand
☐
...in
an
effort
to
become
less
reliant
on
the
traditional
business
model
of
a
big
one-­‐off
purchase
☐
...but
the
auto
manufacturers
aren't
the
only
ones
vying
for
the
passengers
of
the
future
☐
...tech
giants
like
google
who
believe
they
have
the
expertise
to
deliver
the
driverless
car...
☐
Ford's
new
research
centre
is
the
company's
latest
attempt
to
protect
its
legacy
☐
Perfecting
this
software
is
one
of
the
hardest
tasks
facing
any
company
trying
to
create
a
safe
driverless
car,
let
alone
a
car
company
playing
catch-­‐up
☐
Ford
isn't
the
only
car
maker
taking
on
the
software
giants
☐
it's
a
groundbreaking
deal
to
combine
forces
and
develop
a
fleet
of
shared
driverless
cars
☐
It's
clear
today's
car
makers
will
do
whatever
it
takes
to
stay
in
the
driving
seat
☐
Instructions:
1)
During
the
video:
tick
the
sentences
as
you
hear
them.
2)
Once
we've
viewed
the
video:
in
pairs,
work
out
the
meaning
of
the
words
in
bold
from
the
context
and
write
it
down
next
to
the
tick
(you
might
want
to
use
a
pencil).
3)
Speaking:
answer
the
following
questions:
-­‐
Do
you
use
ride-­‐hailing
apps
on
a
regular
basis?
How
often?
Why?
-­‐
What
are
the
advantages
and
drawbacks
of
ride-­‐hailing
services
as
opposed
to
normal
cab
services?
-­‐
Who
do
you
side
with
in
the
struggle
between
legal
cabbies
and
Uber
in
Madrid?
Why?
-­‐
Do
you
think
there
is
a
compromise
to
be
reached?
What
could
it
be?
-­‐
What
do
you
think
of
driverless
cars?
Would
you
trust
their
software
100%?
-­‐
Did
you
know
BMW
recently
changed
its
slogan
from
"do
you
like
driving"
to
"the
ultimate
driving
machine"?
What
do
you
make
of
it?
If
you're
interested,
read
more
here:
-­‐
Can
you
imagine
any
other
development
in
this
field
in
the
foreseeable
future?
Based
on
the
following
video
by
The
Economist:
http://eydisrupters.films.economist.com/