Meat makers the economist films C1.2

1. Topofthe foodchain ☐ 
Livestockfarming is one of the biggest causes of
greenhousegasemissions
☐
Bredand killed for our pleasure ☐
this muscle has stem cells in it ☐
Theclockis now ticking ☐
What we'relooking for here is the sizzle,the aroma ☐
But reinventing the most iconic of american foodsis a
challenge that doesn't faze Ethan
☐
He's still workingon the technology to scaleup
production
☐
And there'ssomeway to go... ☐
He's about to launch his new range of readymeals ☐
Time for Ethan to showcasethenew dishes ☐
He has 30 years experience in venture capital ☐
There was an underlying chemicalflavour,to me... ☐
We're not there yet, so we'regoingbackto the
drawingboard
☐
This is something that woulddisruptthe way that we
get protein for the last 2 million years
☐
A plant meat burger that's indistinguishable fromthe
real thing...
☐
Now simone and John are testing its latest version on
the most discerning critic of all... the public!
☐
The more youtry to make a hamburger, the more
appreciative youbecome of the real thing
☐
The texture is actually the same as ours, maybe the
fibers are a little bit coarser
☐
But it's clear some of these modern-dayalchemists ☐
could be about to make a killing ☐
Instructions:
1) Duringthevideo:tickthe sentences as you hear them.
2) Once we'veviewedthe video:in pairs, infer the meaning of the words in bold from the context.
3) Speaking:answerthe followingquestions:
-Did you get the double entendre in aboutto make a killing?
-Does the prospect of stem-cell-based meat production scare you? Why/why not?
-Meat production is admittedly responsible for between 18 and 51% of greenhouse gas emissions, does it surprise
you?
-Would yoube ready to switchfrom regular meat to plant meat? If so, what would be your main incentive(s) todo
so?
-Do youpurchase/eat organic food?Why?
-Localorganic foodproduction is the least damaging process for the environment. Why do you think it is the case?
Would youconsider only consuming that typeof food?If so, what specific foods would yoube willing to give up
eating in order to save the planet?
Based on the followingvideo by The Economist:
https://www.youtube.com/watch?v=RU7ggZbOR6k