1. Zurich

2. brand direction.
„future mobility‟.

3. modern technology has
permanently changed
the way we drive.

4. how can we be ready
for the future?

5. “those who cannot learn
from history are
doomed to repeat it.”
George Santayana

6. last mobility revolution:
America 1945-1960

7. video: how Robert
McNamara won the
future for Ford.

8. what causes most
accidents?

9. “human error and
mechanical failure.”

10. cutting down human
error will be the key to
the next mobility
revolution.

11. what does this mean for
help when it matters most?

12. help when it matters most
is before it matters most

13. what if Zurich was all
about reducing human
error?

14. what if Zurich was all
about saving lives?

15. percentage of motor
accidents due to mobile
phones in 1990.
0%

16. percentage of motor
accidents due to mobile
phones in 2010.
28%

17. people can‟t help but
respond to their phones.

18. your phone already has
„plane‟ mode.

19. shouldn‟t it also have a
„drive‟ mode?

20. ZURICH DriveMode
when it matters most is before it
matters most

21. connects only your
most important callers /
txts; and makes every
call / txt hands-free…

22. and makes your most
important call for you,
automatically.

23. PerfectServ
DriveSafel eSorry2BLat
y e
ZURICH DriveMode

24. how DriveMode works ?

25. your hands stay on the
wheel, your eyes stay
on the road.

26. discover: lobbying
campaign.

27. we begin a lobbying campaign to
get governments to tackle the
mobile issue in a more effective
way.

28. we provide a link to download
DriveMode on our own assets:
Zurich YouTube channel, Facebook
fan page and zurich.com. as well
as other relevant sites.

29. we circulate a witty video on
mobile safety on the road, e.g.
Virgin Atlantic air safety video.

30. involve: social
networking petitions.

31. we conduct and sustain our
lobbying online, with social
networking petitions, SEO,
Facebook groups, votes, chat
boards, Twitter and blogging.

32. We produce a media tool kit for
local communities and
governments that doubles as a
news release.

33. share: „save your
friends‟ on Facebook.

34. we do a „save your friends‟
campaign on Facebook, where
drivers are rewarded for sharing
the app with their friends.

35. act: savings on
premiums.

36. Zurich promotes its commitment to
future mobility by offering savings
on its policy premiums, based on
usage of the app.

37. by the end of year one, 500,000
DriveMode apps are in use.

38. in year 2, we build on the success
of the app, by creating
partnerships with Ford and LG to
have DriveMode built into all new
product lines.

39. This year, we saved 5,142
lives