The document discusses the changing ways that media is consumed and the decline of print markets like magazines. Specifically: - The way media is consumed has rapidly changed with the digitalization of content and the proliferation of devices like tablets that allow people to access media digitally rather than through print. - This shift to digital media has led to a decline in print markets like music magazines as people can access information and content online through free and abundant sources. - A distributor of magazines may be hesitant to distribute a new acoustic music magazine given the declining state of the overall magazine market as people transition to personalized digital content over generic print.

1. The Decline of the Market

2. The Changing way by which Media is
Consumed?
The way in which media is consumed has changed rapidly over
the last few years. This is mainly because of the digitalisation of
media products and the way an audience would consume a
media product. This is significant in the youth market however
proliferation of tablets and hand held devices amongst the
older market is changing the way they consume media.
This changed has led to the decline in the music market for
print products specifically and because the interest for music
and the record sales are still high and music is still popular this
leads me to believe that the only reason that the market is
declining is because magazines aren’t as popular and audiences
are accessing their information digitally.

3. The changing way by which Media is
Consumed?
The internet has played a significant role in the
decline of the magazine industry this is because
media is available abundantly on the internet
and it is free. Online Articles can often provide
the same experience that the magazine provides.
This may result in my acoustic music magazine
struggling to break into the market; it may also
causes hesitations with my chosen distributor
BAUER.

4. The changing way by which Media is
Consumed?
Bauer may see that the acoustic music and
in fact all of the magazine market is on the
decrease and this could put off the
distributors from distributing and backing
my product. The state of the market may
make them, believe that my product would
not benefit them and would be more of a
hindrance than a benefit to them. They also
have other products within the market that
are a competitor for my magazine e.g. Mojo
and as the market is decreasing in size they
may not wish to out another competitor in
that may take away from the already ever
decreasing sales from their initial products
that are already established.
In addition the digitalisation of media has led
to it being available more readily and on more
platforms than conventional print media. For
example, the Mojo website and its articles
available in app form, on a mobile phone, on a
computer, tablet etc. which has led to the
popularity of the print product to be on the
decrease.

5. The changing way by which Media is
Consumed?
The fact that the market is morphing and the
print side is declining may result in Bauer
only distributing my product as an online
media and not entering the print market with
it, this could minimise the risks for them as a
business.

6. The changing way by which Media is
Consumed?
Digital technology can be personalised, whereas print media cannot.
E.g. when someone buys music through as download instead of
having to download the whole album they can pick and choose
tracks and form playlists. This makes it a personal experience
something that magazines cannot offer. The nature of the size and
direction in which magazines are distributed means that they have
to be generic, meaning that there maybe bits of it that you like but
there will also be pieces that you do not like. This makes reading a
music magazine not a personal experience something that the
digital market as I said could offer possibly helping to explain the
decline in magazine sales.