2. What I Will be Analysing the
Chosen Poster for?
 Written language Typography
 Photos and illustrations
 Lighting
 Camera angle and shot
 Colour schemes
 Layout

3. The colour scheme- This K-Pax poster
uses a base of 4 colours; red, white,
blue and black. This allows the
attention of the audience to be directly
drawn towards the characters present.
Also the red base on one characters
and the blue on the other may
symbolise conflict or opposition
between these two characters and this
makes the audience wonder about the
relationship between these
protagonists.
The Layout- The layout for this poster is
quite simplistic, with no true setting in
the image in the background meaning
that once more the attention is draw
directly to the characters in the shot this
implies that they have great importance
to the narrative of the film. The actor’s
names are at the top the poster this
again suggests how the film is heavily
based around the actors involved and
great importance is placed on the roles
they play. The message this layout
represents is nonverbal code and uses
positioning and imagery to subtly get its
message across.
The Imagery- The images used
are mid shots meaning that
the focus is mainly drawn to
the posture and facial
expressions of these two
characters. There are also the
same binary oppositions in the
imagery as there were in the
background. The red colouring
of Kevin Spacey a warm and
endearing colour coupled with
a contented look on the actors
face signify that he is a
peaceful character and a force
for good. Opposing Jeff
bridges is in a hunched
position and his character is
under blue lighting connoting
to the audience that perhaps
that he is a force for evil in this
film.
Typography- The font used in in title is the largest in the poster and therefore draws attention to it. The
lighting strike nature of the X adds to the audience perception that this is a sci-fi film as the style of the
title is stereotypical for this genre. This is verbal coding. The positioning of the text (over Kevin Spacey)
suggests that the sci-fi nature of the film has more to do with him than Jeff bridges.

4. The tag lines typography is very
simplistic with block capitals
possibly suggesting that it is still
important but that the director
or creator didn’t want to draw
attention to far away from the
title. Also the technical and
corporate information at the
bottom of the page is also in a
very simplistic nature once again
signifying the potential
importance of the title to the
narrative.
The language in the tag
line is very basic and takes
on a philosophical tone:
‘Change the way you look
at the world’ suggesting
that the film is an
experience that may
change people’s views. It
also gives a hint at the
genre once more so that
it may also be a mystery
and sci-fi giving the film
depth and enticing the
audience to go and see it.