The way people access news, hobbies and personal interests is rapidly changing within the media. The number of news readers accessing reports through the internet is on the increase as more ‘traditional’ media, such as television, newspapers and the radio, are in decline. (However the internet is still the least common approach to accessing news reports.)
WILL THE INTERNET DESTROY THE MAGAZINEINDUSTRY? It is argued that however popular and widely used the internet is becoming, it will not extinguish magazines. The magazine industry will just evolve... (To suit its’ new market)
THE INTERNET AND MAGAZINES If magazines are going to evolve to suit their rival media industries it seems they will have to become available online. But most already have, by creating their own websites where costumers can access information online. Many magazines are now available to buy on gadgets such as the Kindle. However is it all too little, too late? Magazine websites, for example gossip magazines, are surely never going to be as big or successful as the internets equivalent, such as Facebook, Bebo and Myspace. Recent figures and statistics support this suggestion.
IT ISN’T ONLY THE INTERNET THAT HASBECOME A THREAT THOUGH... Traditional media such as books, television and the radio are also affecting the future of the industry.
Teenage magazines used to be one of the most popular types. However in recent years there has been huge decline, not only, in the amount of magazines being sold, but, also in the amount of different magazine labels that exist. (smash hits  and TV hits  are two of the Titles to cease to exist.) They have been one of the most negatively affected by traditional media and the internet.
Books – such as the ‘Twighlight’ and ‘Harry Potter’ series have become massive hits with teenagers of today. (31% of girls aged 11- 19 have read at least 10 books in the last year.) TV – More and more digital channels becoming available, for a cheap price. Lots of these provide replacement for popular magazine genres, Eg. Kerrang! Newspapers – Most newspapers cover celeb news which provides replacement for many magazines (however this doesn’t apply to teenagers who rarely buy/read newspapers.)
ADVERTISING Advertising is one of the most important aspects of the industry & it is proven that magazine advertising is also one of the most enjoyed kinds by audiences. ROPER PUBLIC AFFAIRS (2005): consumers are much more likely to agree that advertising adds to the enjoyment level when reading magazines (48%) in comparison to to TV (32%,) radio (36%,) or the internet (21%.) And BIG RESEARCH found that consumers are less likely to multitask when reading ads in magazines (only 40%,) and are much more likely to be noticed/have attention paid to them (31%.) They are also the most trusted form of advertising by the public with 1 in 5 readers trusting their contents. (HEAREST MAGAZINES’ ENGAGEMENT FACTOR STUDY) The positivity of advertising within the magazine industry holds out good hope for its’ future.