The future of the magazine industry

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The future of the magazine industry

  1. 1. THE FUTURE OF THEMAGAZINE INDUSTRY
  2. 2.  The way people access news, hobbies and personal interests is rapidly changing within the media. The number of news readers accessing reports through the internet is on the increase as more ‘traditional’ media, such as television, newspapers and the radio, are in decline. (However the internet is still the least common approach to accessing news reports.)
  3. 3. WILL THE INTERNET DESTROY THE MAGAZINEINDUSTRY? It is argued that however popular and widely used the internet is becoming, it will not extinguish magazines. The magazine industry will just evolve... (To suit its’ new market)
  4. 4. THE INTERNET AND MAGAZINES If magazines are going to evolve to suit their rival media industries it seems they will have to become available online. But most already have, by creating their own websites where costumers can access information online. Many magazines are now available to buy on gadgets such as the Kindle. However is it all too little, too late? Magazine websites, for example gossip magazines, are surely never going to be as big or successful as the internets equivalent, such as Facebook, Bebo and Myspace. Recent figures and statistics support this suggestion.
  5. 5. IT ISN’T ONLY THE INTERNET THAT HASBECOME A THREAT THOUGH... Traditional media such as books, television and the radio are also affecting the future of the industry.
  6. 6.  Teenage magazines used to be one of the most popular types. However in recent years there has been huge decline, not only, in the amount of magazines being sold, but, also in the amount of different magazine labels that exist. (smash hits [2006] and TV hits [2007] are two of the Titles to cease to exist.) They have been one of the most negatively affected by traditional media and the internet.
  7. 7.  Books – such as the ‘Twighlight’ and ‘Harry Potter’ series have become massive hits with teenagers of today. (31% of girls aged 11- 19 have read at least 10 books in the last year.) TV – More and more digital channels becoming available, for a cheap price. Lots of these provide replacement for popular magazine genres, Eg. Kerrang! Newspapers – Most newspapers cover celeb news which provides replacement for many magazines (however this doesn’t apply to teenagers who rarely buy/read newspapers.)
  8. 8. ADVERTISING Advertising is one of the most important aspects of the industry & it is proven that magazine advertising is also one of the most enjoyed kinds by audiences. ROPER PUBLIC AFFAIRS (2005): consumers are much more likely to agree that advertising adds to the enjoyment level when reading magazines (48%) in comparison to to TV (32%,) radio (36%,) or the internet (21%.) And BIG RESEARCH found that consumers are less likely to multitask when reading ads in magazines (only 40%,) and are much more likely to be noticed/have attention paid to them (31%.) They are also the most trusted form of advertising by the public with 1 in 5 readers trusting their contents. (HEAREST MAGAZINES’ ENGAGEMENT FACTOR STUDY) The positivity of advertising within the magazine industry holds out good hope for its’ future.

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