Research and Planning, Product and Evaluation Michelle Maxted
Brief <ul><li>An extract from a new documentary TV programme (5 minutes) </li></ul><ul><li>a radio trailer for the documentary </li></ul><ul><li>a double-page spread from a listing magazine focused on the documentary </li></ul><ul><li>a newspaper advertisement for the documentary </li></ul>
Target Audience <ul><li>What audience and how is it targeted at audience. </li></ul>Age Class Gender Social profile My Target audience would be 18+ middle class both male and female This means I’m allowed to involve such content matters as violence sex and drugs.
Documentary <ul><li>I have decided to make my documentary on the homeless I have researched facts and information on the homeless in the UK. </li></ul><ul><li>Content of documentary- </li></ul><ul><li>Title with shocking image </li></ul><ul><li>Cut shots of real homeless with voice over of facts I have researched also use of music. </li></ul><ul><li>Interviews with ‘homeless’ (which fellow students will dress up as). This will contain many close up shots and wide angle shots of the conditions there living in. </li></ul><ul><li>Why people become homeless </li></ul><ul><li>Issue with being homeless </li></ul><ul><li>Shelter </li></ul><ul><li>Getting off the streets </li></ul><ul><li>Finial shot fads in to black with rolling end credits also use of music. </li></ul>Short (5 Minutes)
Newspaper advertisement <ul><li>Layout </li></ul>for the documentary -Shocking Image -Large Title -Clear message -Clear time and channel
A double-page spread <ul><li>Layout </li></ul>from a listing magazine focused on the documentary Purpose - To inform Contents -Summary - The making of the documentary -Best bits -Quotes -Facts
A double-page spread from a listing magazine focused on the documentary <ul><li>Analyse </li></ul><ul><li>Purpose - To inform </li></ul><ul><ul><li>-To persuade (give money to charity) </li></ul></ul><ul><li>Contents </li></ul><ul><li>-Summary </li></ul><ul><li>- The making of the documentary </li></ul><ul><li>-Best bits </li></ul><ul><li>-Quotes </li></ul><ul><li>-Facts </li></ul>
Documentary Research <ul><li>Voiceover </li></ul><ul><li>‘ Real’ footage of events </li></ul><ul><li>Archive footage/stills </li></ul><ul><li>Interviews with ‘experts’ </li></ul><ul><li>Use of text/titles </li></ul><ul><li>Visual Coding </li></ul>Codes and conventions
Documentary Research <ul><li>Facts-The Homeless </li></ul>Home Background -Between a quarter and third of people on the street have been looked after by local authorities while they were children. -Of those in hostels for the homeless, 40% have one or more indicators of disordered family back ground; being in care, being sent to a young offenders institute, being suspended or expelled from school or being fostered or adopted. Becoming homeless -Relation breakdown =39% -Heavy drinking= 21% -Losing job= 18% -Having no money to pay for housing=13% Staying Homeless -Over half have mental health problems -Around a half have drink problems -And a fifth have drug problem Source: www.kalimata.co.uk
Documentary Research <ul><li>Similar Product </li></ul>I found this similar product on you tube a 5 minute documentary about the homeless on the streets of Portsmouth made by university students. From this similar product I have seen some techniques and lots of ideas for music and fonts. http://www.youtube.com/watch?v=vgKMfLHcv64
Title and Credits <ul><li>I have decided to go with a black and white theme as I feel this is most fitting for the topic. </li></ul>Fonts and Colours FONT font Font Font Font Font Font I I have decide to choice a very simple and formal font of Arial it’s a very well know and used font which people recognize and is easy to read. With my earlier project I spend a lot of time researching fonts, looking on the internet to download a shocking and different font this caused problems choosing a simple but effective options this project.
Voice Over <ul><li>Research and Script </li></ul>I Conducted some research on voice over's to see what sort of voice would suit the theme of my documentary I also found tips to the narrative can be affective. www.ksanderson.com/voice_over_talent Source
Story Board and Script <ul><li>This is the link to my blog where there is a video of me explaining my story board </li></ul>http://michellemaxted.blogspot.com/2009/12/3-december.html I cannot script the response when interviewing the homeless but this the script for the questions. In this documentary I will be finding out the real story of London’s homeless So how long have you been homeless? What was your reason? What happened? Tell us about your life on the street? Do you think you will get out of the situation? Have you received any help? Where do you see yourself in 5 years time? Conclusion (unfortanty I will have to script this after the interviews) I am allowing change in the script as I do not know what to expect with the responses.
Charity – Reason f for documentary <ul><li>I decided to have a charity to be involved with documentary </li></ul>http://www.crisis.org.uk/ I will include their information in my documentary advert and focus giving links and information on helping this cause.
Charity – Reason f for documentary <ul><li>I decided to have a charity to be involved with documentary </li></ul>http://www.chess.com I will include their information in my documentary advert and focus giving links and information on helping this cause. I choice chess in the end as this is the charity that was involved with my documentary
Music I have chosen to use the song ‘Heartbeats’ by Jose Gonzalez so I had to get copyright. ( print screen of email sent to his manger) ‘ Heartbeats’ by Jose Gonzalez http://www.youtube.com/watch?v=oKo8Czj112I
Chess Homeless Centre Due to weather and other issues I couldn’t get to my first location to film my documentary luckily I was told about a homeless centre just down the road from the college where my filming took place. http://www.chelmsfordchess.org/ http://www.chelmsfordchess.org/
Images This are my first edits of my images that I was going to use for my advert and newspaper focus however I due to the camera I was using when shooting them the quality isn’t good enough for them to be blown up to A4 size. Also I had other design ideas that came later in the process of project after more research. So I came up with a new idea due to lack of time and planning……. Issues I resolved
Images You can see here how I came up with the background of the advert cropping down images that I have taken of my friends changing the colour to greyscale then copy and pasting them to come up with this effect . Background effect
Newspaper Advert You can see how I came up with the background on publisher. This are the conventions I have tried to convey : -Eye catching -Lager clear fonts -Bright colours -Catchy slogan -Clear meaning and understanding
Newspaper Focus My original layout and draft of my focus has to be scrapped due to the change in content of my documentary. However I still stuck to my original ideas of sticking to a newspaper focus conventions with my planned columns and large title explain what the article is about. -Large title -Columns -Image of chess logo -Sample of advert -Formal language
Editing Documentary Editing my documentary was quite simple. -Changed to black and white -Transitions used was push and over lap -Cut 46mins to 5mins -Music added to beginning titles at end -Titles where simple centred text in white on black background -Included image at beginning titles
Feedback I have created a questionnaire to get feedback from my class members.
Evaluation Main issues I have come across with this project….. Time and Location Time - I spend too much time on the planning and research of this project, far too much time on youtube looking at similar products. Also I didn’t plan enough time for editing and though I would be able to get all my images and film in one shot which was wrong. Location – I planned to do all my filming and photo shoots in London which I was unable to do due to the weather and time. I had to relocate to Chelmsford which wasn’t ideal even though I still found an interesting story I would have preferred to stick to my original plans.
<ul><li>In what way does you media product use, develop or challenge forms and conventions of a real media product? </li></ul><ul><li>My product has stuck to all the norms and conventions of a documentary, newspaper advert and focus. Also due to the topic I have stuck to the conventions of a very formal tones and language. I also kept continuity though out my projects as this gave it a professional look. </li></ul>
<ul><li>What kind of media institution might be distrusted your product and why? </li></ul><ul><li>I feel my product could be consumed on the internet maybe on you tube or even on a charity website to help the awareness of the homeless issues. </li></ul>
<ul><li>Who would be the audience for your media product? </li></ul><ul><li>The audience for my product is really aimed at working class as this issues is more likely to be more relevant to them. The gender is not an issues as it will effect woman on an emotional level but males can relate to my interviewer. Age is an issue with this project as I wanted it to be used to make young people aware of the homeless but the topics mentions such as drugs are not appropriate for young age groups </li></ul>
<ul><li>How did you attract/address your audience? </li></ul><ul><li>I addressed my audience by making it clear the content of the documentary drawing them in with a touching introduction setting the formal tone and what issues are going to be raised during the documentary. </li></ul>
<ul><li>What have you learnt about technologies from the process of constructing this product? </li></ul><ul><li>I have learnt a lot from this assignment, from improving my general ICT skills when having to research and write up all information. Also I have improved when using publisher and PowerPoint. My Photoshop skills have widener from my first assignment. My biggest improvement has to be on with the video cameras and the MAC I movies software which until this project I was unable to use. I can now edit, cut and sound effect any piece of film. </li></ul>
<ul><li>Looking back at your first task, what do you feel you have learnt in the progression from it to the full product? </li></ul><ul><li>From my first project where I only used photo graphics and editing on Photoshop and publisher my skills have improved dramatically </li></ul>
<ul><li>What improvements could be made to your main product? </li></ul><ul><li>Time was all that was need to improve my product and more knowledge with the editing. If I suck to my original ideas instead of changing them every week I think I could have got a very high quality product. </li></ul>
<ul><li>What improvements could be made to your two supporting products? </li></ul><ul><li>I think I could have come up with a complex idea for my advert instead of just a shocking image like a researched but again due to lack of time and planning. </li></ul><ul><li>With my focus the layout is very simple I feel I could have research my print newspaper focuses instead of just the internet I feel I could have learnt more about the conventions involved. </li></ul>
<ul><li>What improvements could have been made on research and planning? </li></ul><ul><li>I spend far too much time researching the wrong things like similar products where I should have been researching where I could get filming and images from. Also I was stuck on the idea of getting my filming done in London which didn’t allow for any room for mistakes so in future projects I have to allow room for mistakes and change of plans. </li></ul>
<ul><li>Feed Back </li></ul>Newspaper advert Do you feel the advert is eye catching? Do the colours work? Is the slogan appropriate? Is the text clear? What do you feel I could change to improve?
<ul><li>Feed Back </li></ul>Newspaper Focus Is the text and language appropriate for a newspaper? Does is fit the conventions of a newspaper? Is it persuading? What’s your opinion on the sample of advert?
<ul><li>Feed Back </li></ul>Documentary Is my project fitting of the conventions of a documentary? Is the tone set from the colours effective? Is the music fitting? Can you see any editing problems? Are the transitions suitable for my project? Did you enjoy the documentary?