Financial Advisors' Use of Social Media - 2010 Survey
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The document summarizes the findings of a 2010 survey on financial advisors' use of social media. It finds that while younger advisors are more actively using social media, compliance concerns and restrictive policies limit its adoption. LinkedIn is the most commonly used and useful platform. The survey also reveals that social media interactions can lead to new business through reconnecting with past clients and referrals. However, many advisors see unclear guidance and unsettled policies as barriers to effective social media use.
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2) The Edelman cloverleaf model for classifying different types of media like publishers, brands, influencers, and platforms like social media, curators, and search. There is a focus on using various media forms for sponsored content.
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- 10. Source: LederMark social media survey, March 2010. All professionals at national firms, N = 50 Key discovery: Complete use of LinkedIn tools is restricted. Use by national firms Rank Current use Desired use 1 Create a profile with the name of employer identified Ask for profile recommendations 2 Invite friends/ colleagues/others to join your network Utilize applications (e.g.,Tweets, blogs, slides) 3 Join groups Engage in discussions 4 Link profile to your business web site Link profile to business web site 5 Engage in discussions Join groups Create a profile without employer identified
- 11. Source: LederMark social media survey, March 2010. All brokers, N = 69 Key discovery: Complete use of LinkedIn tools is restricted. Use by brokers Rank Current use Desired use 1 Create a profile with the name of employer identified Ask clients and friends to recommend you on your profile Utilize applications (e.g., Tweets, blogs, slides) 2 Invite friends/colleagues/others to join your network Engage in discussions 3 Join groups Link profile to your business web site 4 Link profile to your business web site Join groups 5 Engage in discussions Invite friends/colleagues/others to join your network
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