The document discusses the role of data journals in incentivizing open scholarship. It argues that data journals can help fulfill the social contract of science by validating, disseminating, and facilitating the further development of research data. However, data journals alone may not be enough, as researchers, universities, and publishers are still more focused on traditional scholarly papers. To better incentivize data sharing, data needs to be made more integral to the existing scholarly communication system through practices like citing data in publications and tracking data impact metrics.