SlideShare a Scribd company logo
kuresearch.org @kuresearchorg
Open Access and Books
Applying an International Lens
Dr Frances Pinter
Founder, Knowledge Unlatched
& Knowledge Unlatched Research
kuresearch.org @kuresearchorg
Looking at Monographs
?
kuresearch.org @kuresearchorg
What is a Monograph?
A long, academic and peer reviewed
work on a single topic normally
written by a single author, and
extended to also include peer
reviewed edited collections by
multiple authors.
kuresearch.org @kuresearchorg
‘The writing of the long-form
publication (the monograph) is the
research process.’
Professor Geoffrey Crossick
Monographs and Open Access – Report to HEFCE
Monographs & Research
kuresearch.org @kuresearchorg
The Monograph is Big Data
kuresearch.org @kuresearchorg
Monographs are Important
Monographs play a unique role in
knowledge creation and scholarly
communications
Monographs are not just ‘long articles’
•Different function in the research
process
•Different Business Models
•Additional formats for sale
kuresearch.org @kuresearchorg
kuresearch.org @kuresearchorg
Why Such a Mess?
kuresearch.org @kuresearchorg
Systemic Challenges
• Why are policies so vague?
• Where is funding coming from?
• Why are publishing costs so hard to pin
down?
How does OA for books fit in with
1. the new digital landscape
2. changes in knowledge generation
3. changes in scholarly communications
kuresearch.org @kuresearchorg
OA Policies
kuresearch.org @kuresearchorg
What’s happening in
Europe
and the UK
talking about…
kuresearch.org @kuresearchorg
EUROPE
Austria, Denmark,
Finland, France,
Germany,
Netherlands,
Norway and UK
knowledge-
exchange.info/event/open-access-
monographs
kuresearch.org @kuresearchorg
Policy, Encouragement,
Mandating
• Policies are not the same as mandates
• Mandates are not always enforced
• Compliancy issues abound
• Standards not there yet
• Supporting infrastructure still
incomplete
kuresearch.org @kuresearchorg
Therefore …
• No single source of funding is likely
to cover all monographs
• The future will be a mix and match
approach, and no single funding or
publishing model will cover all
monographs
kuresearch.org @kuresearchorg
Mix and Match
• Publishing models that
accommodate OA monographs
vary and can be used in
conjunction with one another
• Infrastructure is improving
kuresearch.org @kuresearchorg
Mandates for Monographs
kuresearch.org @kuresearchorg
UK Developments
HEFCE and the REF
kuresearch.org @kuresearchorg
Funding OA Books
kuresearch.org @kuresearchorg
Money in the System
•Simba Information Report
•US initiatives – Mellon, AAUP
•Institutions and Libraries
talking about…
kuresearch.org @kuresearchorg
Simba Information Report
• 10,000+ scholarly books on OA (at end
2015, but not complete)
• Expects growth of 30% per annum
• $21 Million – based on 2015 revenue
• HSS OA will depend on mixed models,
not just BPCs
• Does not take into account step
changes
kuresearch.org @kuresearchorg
Out of America
• Mellon Infrastructure Projects
• ARL/AAU/AAUP – ECA support
• 2.5% Library budget commitment to
OA
• Lever
• Luminos
kuresearch.org @kuresearchorg
Luminos Model
kuresearch.org @kuresearchorg
Institutions and Libraries
• Links between impact and research
funding mean dissemination crucial
Therefore…
• New interest in experimentation
with new publishing
• New University Presses &
Coalitions
kuresearch.org @kuresearchorg
Publishing
kuresearch.org @kuresearchorg
• Types of Publishing
• Funding Models
• Costs of Publishing
• Getting to OA
talking about…
kuresearch.org @kuresearchorg
• Traditional University Presses
• Traditional Commercial Presses
• New University Presses (often library
based)
• Academic Led Presses
Types of Book Publishers
kuresearch.org @kuresearchorg
Funding Models
Follow the Money
kuresearch.org @kuresearchorg
Model One
BPC paid for by research funder
kuresearch.org @kuresearchorg
Model Two
BPC paid for by author’s institution
kuresearch.org @kuresearchorg
Model Three
Membership funding
kuresearch.org @kuresearchorg
Model Four
Crowdfunding
kuresearch.org @kuresearchorg
Model Five
Embedded institutional support
kuresearch.org @kuresearchorg
Model Six
Full Institutional funding
kuresearch.org @kuresearchorg
BPC vs APC
kuresearch.org @kuresearchorg
What’s a BPC?
• Covers partial or full publishing costs
• Covers partial income substitution
• Other formats (e.g. print) contribute
to full cost recovery
• Does it include a profit/surplus?
• Too little experience yet of whether
print will contribute enough to cover
all costs
kuresearch.org @kuresearchorg
What is the ‘C’ in a BPC?
Charge ≠ Cost
kuresearch.org @kuresearchorg
What does a Publisher Do?
Some of the 99+ tasks
•Selection Process
•Peer Review and QA
•Author support
•Copyediting and proofing
•Project managements
•Permissions management
•File pre-processing
•Design
•Digital file preparation
•File conversion/distribution/preservation
•Marketing
•Website, e-marketing
•Sales Representation & Servicing sales channels
•Creation & Maintenance of metadata
•Sales and Distribution
kuresearch.org @kuresearchorg
• Pre-Press – fixed
• Post Press – variable
• Ongoing over life of book – fixed
and variable
• Overheads
• Profits/surplus
Costs of Publishing
kuresearch.org @kuresearchorg
Range of BP Charges
Services of publishers vary greatly
€ 500 (just hosting)
€18,000 (full service CC BY licence)
kuresearch.org @kuresearchorg
Transitioning to OA
• Some university presses are
already a cost centre and do not
expect to recover costs
• This makes it easier to build OA
transitioning into the mission
without adding to costs
kuresearch.org @kuresearchorg
Publishers in many continental
countries continue to rely on
‘print’ subsidies and/or buy backs
from public and private funds –
these could easily be rechanneled
to pay for OA publishing
Transitioning to OA
kuresearch.org @kuresearchorg
• Successful pure OA monograph
initiatives are demonstrating clear
benefits but scalability will require
further support
• OA books contribute to
experimentation with different forms
of publishing and are drivers of
change
Getting from Here to OA
kuresearch.org @kuresearchorg
• Leading book publishers now
understand and are happy with BPCs
• OA much appreciated by those
authors who understand the benefits
• Traditional systems of publishing will
co-exist even as more goes OA
• Cost savings with OA?
Getting from Here to OA
kuresearch.org @kuresearchorg
Infrastructure
kuresearch.org @kuresearchorg
• Discovery Challenges
• Discovery and Metadata
• Dissemination & Metadata
• Hosting & Preservation
• Guidelines for Good Infrastructure
• Value Added Services
talking about…
kuresearch.org @kuresearchorg
Discovery: Challenges
Goal of OA:
– take away access barriers, increase reach, usage, and
impact of content
Dependent on discovery:
•Users access content through various sources:
– retailers; e-book aggregators; library vendors; library
catalogues; publishers website
• Third party suppliers struggle with free content:
– zero pricing, no DRM, no commission?
•When a title is discovered:
– is it clear that there is a free version?
•When the OA version is discovered:
– is it clear what rights are attached?
kuresearch.org @kuresearchorg
Discovery & Metadata
Using the right metadata is first part of the solution:
1. Conventional metadata for books:
– bibliographic information, isbn, classification codes,
keywords, abstract, etc
1. Metadata for digital content:
– DOI; ORCID; chapter level metadata
1. Metadata for OA content:
– license information (Creative Commons), open access flag,
funder information (FundRef), links to OA collections
– for green OA: embargo, version, link to version of record
kuresearch.org @kuresearchorg
Dissemination & Metadata
The purpose of metadata is to support dissemination:
•Formats to supply metadata:
– ONIX 3.0 (book industry)
– MARC21 (library community)
•Provide metadata feeds for various channels:
– Library discovery systems: OCLC WorldCat; ExLibris Primo;
ProQuest’s Summon; EBSCO Discovery
– OA channels: harvesting through OAI-PMH; BASE
– Web resources: Europeana; DPLA
•Hosting & discovery platforms:
– OAPEN; JSTOR; Ingenta Open
– Discovery service for OA books: DOAB
kuresearch.org @kuresearchorg
Hosting & Preservation
• Hosting & discovery platforms:
– OAPEN; JSTOR; Ingenta Open
– Discovery service for OA books: DOAB
– Some Publishers’ websites
• Preservation
_ Portico, CLOCKSS, HathiTrust & others
kuresearch.org @kuresearchorg
Good Infrastructure Guidelines
Good practice guidelines for metadata:
•ONIX for books: Editeur FAQ on OA monographs
•CrossRef Best Practises for books
•Jisc/OAPEN metadata model for OA monographs
CrossRef guidelines include:
•Add outbound DOI links from references in books
•Establish editorial practises to ensure DOI linking
•Deposit references with CrossRef
kuresearch.org @kuresearchorg
Value Added Services
• Identifiers: DOI (Crossref), ORCID,
named entities (NERD)
• Entity recognition, with NERD
• Certification of publications, with
DOAB
• Open annotation, eg - with
Hypothesis
• Usage metrics
kuresearch.org @kuresearchorg
Building Infrastructure
•Hirmeos and OPERAS – EU based
•Mellon Projects
kuresearch.org @kuresearchorg
Authors & Readers
kuresearch.org @kuresearchorg
• What do authors think about OA?
• Licencing
• What to keep/what to improve
talking about…
kuresearch.org @kuresearchorg
Author Interest in OA
kuresearch.org @kuresearchorg
However…
Attitudes vary greatly both
between countries, between
disciplines and even among
researchers within a discipline,
depending on their career stage
and other factors.
kuresearch.org @kuresearchorg
Furthermore…
‘The most vocal voices against OA
have been those who see the
challenges such as third party
rights permissions as
insurmountable obstacles. As we
see from this and other studies a
more nuanced approach to OA can
alleviate some of the concerns.’
Landscape Study knowledge-exchange.info/event/open-access-monographs
kuresearch.org @kuresearchorg
And…
‘Some studies (such as the Book of
the Future report, RCUK & BL)
provide evidence that in some
subjects there is still limited
understanding of the benefits or
appetite for OA.’
Landscape Study knowledge-exchange.info/event/open-access-monographs
kuresearch.org @kuresearchorg
• For the increasingly mobile
academic increased usage figures
are a definite plus
• Increased exposure and impact
Author Benefits
kuresearch.org @kuresearchorg
Interviews with KU Authors
• Anke Timmermann, KU Pilot author of Verse and
• Cynthia Skenazi, KU Pilot author of Aging Gracefully in the Renaissance.
Stories of Later Life from Petrarch to Montaigne Jennifer Fredette, KU
Pilot author of Constructing Muslims in France (Temple University Press)
• Eugene D. Coyle and Richard A. Simmons, KU Pilot authors of
Understanding the Global Energy Crisis (Purdue University Press)
• Steven Pierce, author of Moral Economies of Corruption: State Formation
and Political Culture in Nigeria (Duke University Press)
• James P. Wilper, author of Reconsidering the Emergence of the Gay Novel
in English and German (Purdue University Press)
• Kristin V. Monroe, author of The Insecure City: Space, Power, and Mobility
in Beirut (Rutgers University Press)
• Marc D. Perry, author of Negro Soy Yo: Hip Hop and Raced Citizenship in
Neoliberal Cuba (Duke University Press)
• Jason Pierce, author of Making the White Man’s West: Whiteness and the
Creation of the American West (University Press of Colorado)
kuresearch.org @kuresearchorg
Licencing & Author Choice
Per Country (from DOAB)
kuresearch.org @kuresearchorg
What to Keep and Improve
For both Authors and Readers
•Quality Assurance
•Peer Review
•Editorial Processes
•New Software
•Easier to use Platforms
kuresearch.org @kuresearchorg
Content & Services
kuresearch.org @kuresearchorg
Roadmap
Big and new issues
kuresearch.org @kuresearchorg
The Big Issues
• Who owns the content?
• Who decides on licensing policy?
kuresearch.org @kuresearchorg
Distribution of Licences
Per Country (from DOAB)
kuresearch.org @kuresearchorg
The New Issues
• Data analytics
• Workflow processes and tools
• Who is developing the new services?
• What does that mean for the
future?
kuresearch.org @kuresearchorg
Metrics
kuresearch.org @kuresearchorg
New Studies and Reports
•Springer Report
•KU Research – 4 University Presses
and JSTOR
•KU Research – UCL
•Geolocational data
talking about…
kuresearch.org @kuresearchorg
SpringerNature Study
kuresearch.org @kuresearchorg
SpringerNature Study
kuresearch.org @kuresearchorg
SpringerNature Study
kuresearch.org @kuresearchorg
SpringerNature Study
kuresearch.org @kuresearchorg
SpringerNature Study
kuresearch.org @kuresearchorg
SpringerNature Study
kuresearch.org @kuresearchorg
SpringerNature Study
kuresearch.org @kuresearchorg
SpringerNature Study
kuresearch.org @kuresearchorg
Springer Nature Summary
• Downloaded - seven times more
than closed books
• Cited 50% more
• Mentioned online ten times more
kuresearch.org @kuresearchorg
JSTOR Report
kuresearch.org @kuresearchorg
Where do Readers Come From?
Are they already on JSTOR or do they come from other
sites such as Google Scholar? What are the percentages?
Top 10 referrers by session – OA books
kuresearch.org @kuresearchorg
Top 10 referrers by session and publisher: OA books
Where do Readers Come From?
kuresearch.org @kuresearchorg
OA Books
Event type as percentage of events by publisher
What is the reader’s behavior re: the proportion
who download chapters and those who just view?
kuresearch.org @kuresearchorg
Event type by user
OA Books
What is the reader’s behavior re the proportion
who download chapters and those who just view?
kuresearch.org @kuresearchorg
Across the JSTOR Platform
Comparison cloud – top 100 BISAC terms found in OA and non-OA
titles
Most Popular Subjects
Non-OA
OA
kuresearch.org @kuresearchorg
UCL Press - Social Media
Tracking
A/Prof Lucy Montgomery Boston – June 2017
kuresearch.org @kuresearchorg
Social Media Referrals
kuresearch.org @kuresearchorg
Geo-location – KU titles
A/Prof Lucy Montgomery – Alkim Ozaygen Michigan – June 2017
kuresearch.org @kuresearchorg
MIT - 2016Q4 Usage
37
556
593
0
100
200
300
400
500
600
700
Institutional OAPEN
Downloads (COUNTER)
Geolocation Downloads Total Geolocation +OAPEN
(COUNTER)
Chart: Institutional Usage for Pilot and Round2
titles
Only 3.9-13.5% of all usage in the C/B area is recorded in COUNTER!
Including Geo-location (Cambridge & Boston)
kuresearch.org @kuresearchorg
Libraries
kuresearch.org @kuresearchorg
talking about…
kuresearch.org @kuresearchorg
Libraries
• Supporting authors and readers
• Facilitating disscoverability
• Fostering New University Presses
• Participate and support new
initiatives
• Contributing to the debate
• Motor for the transition
kuresearch.org @kuresearchorg
Libraries made this happen
The KU Model
kuresearch.org @kuresearchorg
KU Progress 2014 - 2018
kuresearch.org @kuresearchorg
kuresearch.org @kuresearchorg
kuresearch.org @kuresearchorg
kuresearch.org @kuresearchorg
kuresearch.org @kuresearchorg
Thank You

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Frances Pinter’s Australian Lecture Tour 2017

Editor's Notes

  1. Why look at Monographs My background is in books
  2. Remind ourselves what a monograph is
  3. Here’s one answer
  4. The monograph is the big data in HSS especially. Many exciting research projects coming out of the ability to interrogate whole corpuses of long-form publications – text - mining
  5. So we can conclude that (slide text) Sales of print books are 80% of publisher sales
  6. This is the roadmap for the talk and the pieces that need to come together Libraries are so central that we need to look at them after the other sectionsi
  7. if I wanted to get there I wouldn’t start from here. Move quickly to next slide
  8. Some of the issues we’ll be addressing today
  9. First stop in our tour around the octagon
  10. Drawing on this report where we looked at 8 European countries, but also drew on studies based elsewhere
  11. Some important starting points for our tour – and applicable everywhere But the good news is that progress is being made in the right direction – more on that later
  12. Books are complicated!
  13. Explain what REF is and who HEFCE are REF allocates research money form HEFCE. HEFCE wants to mandate OA for REF submissions That would cost close to £20 million a year Pilot project in discussion – costing about £5 million – more on this later More on how other countries can incentivise OA later on in presentation
  14. Costs money – but we’ll see whether it takes new or old money
  15. Top-slicing from central Research budgets Allocations from specialist research funding sources (as in STM) Flipping from library acquisitions budgets to supporting OA (Espesito says US libraries planning on spending 2-3% of budget on OA Using non-traditional publishing models to re-route existing money in the system (more on this later)
  16. Mixed models include Lever Press, KU and institutional support Those step changes are taking place now – over the next five years Linked to new and/or re-routed money
  17. Examples of Mellon projects – supporting publishers, intermediaries, university projects $100K to $1 million per project
  18. A note about the baseline cost Describe four funding sources briefly
  19. Involvement is not just about process
  20. We need to understand a bit about publishing outlets Authors still incentivised to use traditional high-prestigue presses – but this is changing
  21. Examples of each of these (OUP/CUP, Routledge, UCL Press, ANU Press, LSP/OBP))
  22. Paid for by Research Funder - eg Wellcome (headquarters in London) Author’s institutional department or library manages payment Price is generally set by the publisher Societies eg Springer IMISCOE
  23. Can come from a central or departmental budget Administration of the funds by the library or one or more departments
  24. More than one institution funding oA books E.g. Lever Press’s ‘platinum OA model’. 40 US liberal arts colleges paying a membership fee to cover all publishing costs- managed by University of Michigan press Luminos – University of California Press programme with tiered membership levels
  25. More on Knowledge Unlatched later – over 400 libraries supporting opening up books from 25 countries Language Science Press – three sources of funding, specialist research institutions, libraries and individuals. Fundraising carried out by KU
  26. In-kind contribution of resources and staff, allowing for lower BPCs Tampere University Press, many German University Presses, Leiden and Stockholm UPs
  27. Pure OA publishing acts as a cost centre Revenues from print sales revert to the university Some German University presses and many French University presses operate this way UCL
  28. We don’t have the data of past performance of free vs paid for digital retail/print And the past won’t necessarily be a guide to the future How publishers cost their BPSc includes factoring in a level of risk
  29. Let’ look at the thorny issue of costs Everyone has these costs Explain why profit/surplus is important for sustainability
  30. Explain difference between a BPCharge and a BPCost
  31. Three key phases - Proof of concept/proof of process/proof of sustainability (Rick Anderson)
  32. Cost savings are with cutting out intermediaries
  33. Thanks to OAPEN, the Dutch based platform for OA books – we have an idea of what is required for good discoverability Librarians know this better than everyone else in the ecosystem!
  34. Interoperability an issue What publisher nee and librries need are similar up to 90%, but the last 10% is the bugger
  35. But there is little consistency yet (that’s why we still have to evangalise for good metadata)
  36. HIRMEOS is a project to develop a layer of added services on top of existing platforms for OA books. The platforms are OpenEdition Books, Ubiquity Press, OAPEN, EKT and Göttingen University Press. Other partners in the project are KU Research and Open Book Publishers. OPERAS is a distributed research infrastructure (RI) project for open scholarly communication. The main goal is to introduce the principle of open science and ensure effective dissemination and global access to research results in the humanities and social sciences. 24 partners in ten European countries, among them the infrastructure providers mentioned above: OpenEdition, Ubiquity Press, OAPEN, Knowledge Unlatched. Other partners include the Greek National Documentation Centre (EKT), Max Weber Foundation (MWS), and UCL Press. Mellon Infrastructure projects – examples, Fulcrom, Luminos, MUSE
  37. We’ve seen that when authors understand the benefits they love OA But not everone is convinced The metrics section later on tells the story in aggregated numbers – here we just have a few individual cases
  38. From Landscape Studies
  39. Differing naitonal preferences emerging or not?
  40. The JSTOR platform accounts for the largest number of referrals to the OA books included in the study (34.1% of referrals). That is, 34.1% of readers are already on the platform when they access the OA books. Google.com (10.8%) and google.co.uk (2.8%) are also significant sources of referral to the books
  41. An overview of activity, visualised as sessions by date for the 4 publishers. The usage increase corresponding to the launch of the OA books platform in October 2016 is readily apparent.
  42. A log-log plot of download count frequency versus download count is close to the classic power law shape, indicating that most downloads are of 1-5 chapters per session, with far fewer downloads of large numbers of chapters. 78.57% of sessions involve the download of a single chapter. 97.12% of sessions involve downloads of 5 chapters or fewer.
  43. This figure breaks down the same data according to event type by user, showing a comparison between the percentage of users who only viewed, only downloaded or both viewed and downloaded
  44. Using altmetrics methods, we are also exploring the role of platforms, blogs and social networks, in shedding light on how books travel across digital landscapes.   An example, here, is the Twitter network map for UCL Press that we tracked over two months.  
  45. Institutions that have a social justice mission are beginning to think about how the use of Open Access collections – by groups within particular demographics, or in specific geographic regions, can be understood.   Geolocation-based analysis of usage data is beginning to make it possible to explore the value of Open Access collections in more nuanced ways.   We are beginning to be able to understand the extent to which groups beyond the University, who might not have engaged with this kind of content if books had remained behind pay-walls, are downloading content.  
  46. COUNTER compliency issues – an area that is being worked on
  47. Bringing the pieces together
  48. Bringing the pieces together
  49. Much happening around the world – especially North America
  50. Power and wealth moving East and why Australia has an important role to play in the fight to keep knowledge open